Who is the Richest YouTuber and Why?
Who is the Richest YouTuber and Why?
Being a full-time YouTuber is now one of the highest-paying careers in the world, and the world’s richest YouTubers are living proof of this. When YouTube made its appearance in 2005, no one could have anticipated that it would become such a lucrative way of making money – and so fast!
MrBeast (Jimmy Donaldson), Jake Paul, and Markiplier are some of the highest-paid YouTube stars of today with massive paychecks.
But what is it about them that people find so appealing?
With a name like MrBeast, it was almost unavoidable that Jimmy Donaldson would grow as huge as he has. The 23-year-old made $54 million in 2021 – the most of any YouTuber in history – as his videos received 10 billion views, more than tripling the previous year.
MrBeast thrives in delivering super-sized stunts, which the internet adores. Last year, he spent 50 hours being buried alive, offered $10,000 to anyone willing to spend the night in a snake-infested bathtub, and presented his version of Squid Game in which he created replicas of the Netflix show’s sets.
For the first time, MrBeast is at the top of the current list of Celebrity 100, which ranks the highest-paid performers in all of entertainment. Billie Eilish, Kim Kardashian, Angelina Jolie, and even BTS would have been in the top 40 of the most recent Celebrity 100, but thanks to his $54 million payments, MrBeast beat them all. His closest rivals, No. 2 Jake Paul ($45 million) and No. 3 Markiplier ($38 million), also made the Celebrity 100, which had a $35 million minimum.
Why SEO is Important for YouTube
YouTube considers several video features such as the title, description, transcript, and tags when deciding which videos to rank in a search. YouTube SEO means optimising these features and allowing the video to be found in relevant searches. The higher a video ranks organically, the greater its engagement numbers are likely to be.
SEO is one of the simplest and least expensive ways to grow your YouTube channel as it will help streamline your content and compete with the top producers on the platform. Additionally, Google will analyse your channel – like how it analyses websites – and rank it more effectively when you use these tools.
It’s widely known that SEO is a top priority in the marketing industry. Optimising your videos will allow them to be ranked amongst the top suggestions, and as more people visit your page and engage with your content, you will push it even further up the ranks.
And with one-seventh of the world’s population using YouTube right now, YouTube SEO is one of the most powerful marketing tactics available. It will allow you to attract a larger audience and expand organically, enhancing your video engagement metrics.
So, keep an eye out for the SEO best practices we’ve listed below that have helped some of your favourite YouTubers make money in the millions!
14 Marketing Tactics for Increasing Views on YouTube Using Video SEO
A video with high engagement will rank higher than a video with low engagement metrics. Video SEO optimises these properties, allowing the video to be found for relevant searches. The higher a video ranks organically, the greater its engagement numbers are likely to be.
Greater backlinks for YouTube videos indicate more legitimacy in the eyes of search engines, resulting in a higher rating on the SERPs (search engine results pages). So, if you’re looking for marketing tactics to help increase engagement, generate backlinks to your YouTube videos, and rank your content higher, this article will help you get started!
- Keyword Research
You can’t run an effective YouTube SEO strategy unless you conduct keyword research. You can boost the exposure of your content by looking for and analysing phrases that are highly relevant to your target consumer base. As a result, more individuals will come across your material and maybe subscribe or convert to your website.
- Optimise Your Video Title
YouTube consumers are particularly wary of clickbait, so make sure your titles integrate keywords organically and don’t use exclamation points or capital letters excessively. Keyword research is an essential phase in any SEO strategy since it’s used to improve the searchability of your content.
When we look for videos, one of the first things that catch our attention is the title. Because the title is often what determines whether or not a visitor will click to watch your video, it should be engaging, clear, and simple.
- Add Video Tags
When you upload a video to YouTube, you must associate your video with similar topics and categories using the tagging system. Your target keyword is the greatest spot to start. A 3D printing company, for example, may utilise the “3D printing” tag to reach out to highly-engaged consumers. This is similar to the hashtag marketing strategy used on many other social media platforms.
- Optimise Your YouTube Tags
Once you’ve decided to use tags, the next thing you need to do is optimise them. Tagging is one of the most efficient SEO features available on YouTube. It allows you to add relevant keywords to your videos and increase your number of views. This is because more users come across your content when searching for material related to a particular tag.
You should use tags that are relevant to your topic. This is also an excellent opportunity to use LSI keywords related to your core keyword. However, don’t go overboard on the tags – 10 to 12 tags are sufficient.
Tags also provide an easy way to save keywords for later use. Because you can readily access them in your old videos, you can now work on generating fresh ideas that you may have overlooked or forgotten previously.
- Optimise Your YouTube Video Description
The description under every YouTube video can be an incredible tool for your SEO performance. You’re allowed to write up to 5,000 characters to deliver a keyword-driven and compelling message.
Snippets of your description also appear in search results, so it’s important to put time and effort into it. While it’s okay to use all of that space, keep in mind that your audience came here to watch a video, not read an essay.
If you prefer creating lengthier descriptions, remember that YouTube only displays the top two or three lines of text, which amounts to around 100 characters. Following that, visitors must click “see more” to get the complete description. As a result, we recommend starting the description with the most critical information, such as CTAs or essential links.
- Use Better File Names
Use a file name corresponding to the keywords in your video’s title, description, and tags. The YouTube algorithm can not view your video but is always hunting for signs to figure out what it’s about. A file’s name that you consciously picked while uploading your video might provide you with an advantage over your competitors.
- Include Transcriptions and Captions
Creating an SRT file is a great way to ensure that your content appears in relevant search results and attracts more viewers. Many users use English as a second language or have hearing impairments, so transcriptions and subtitles may benefit engagement. It doesn’t hurt to add a video transcript to optimise your YouTube video, especially for those who have to watch it without sound.
- Increase Your Video’s Length
A study of 100,000 videos discovered a positive relationship between video length and rank performance. Videos with a duration of 11 minutes and 44 seconds drive the most views on YouTube. However, don’t stretch your videos out unnecessarily, since uploading videos loaded with filler content will bore your audience.
- Drive User Engagement
The more engagement your videos have from people, the more likely it will rank in search results. For this reason, try to up your engagement using simple tricks. Every video should have a call-to-action asking viewers to subscribe to your channel. You might also invite viewers to like your videos before closing with a thought-provoking question. These factors indicate to YouTube’s algorithm that your video efficiently serves consumers.
- Cross-Promote Content – Advertising YouTube Videos
A successful YouTube SEO strategy considers how your business can leverage social media platforms to reach new consumers. By posting a new video to your YouTube channel and sharing it with a post on Facebook, Instagram, or LinkedIn, you not only cross-market on different social media platforms, but also ensure that more people who are already familiar with your content come to check it out.
- Optimise Your YouTube Content
Creating amazing content is important for any YouTuber’s success, but it’s just half the battle. YouTube is a large platform, and users are definitely spoilt for choice when deciding which videos to watch. A successful optimisation strategy will enable you to effectively use the platform’s functionality while avoiding execution errors.
- Add Hashtags
Hashtags appear on a video’s page in two places: above the title and within the description box. Users are encouraged to use these hashtags to search for videos covering the subject they want to watch. And with the correct hashtag strategy on your channel, you can direct more visitors to your content.
- Create an Eye-Catching Thumbnail
When viewers scroll through a list of video results, they will see your video’s thumbnail as the primary picture. That thumbnail, along with the title, conveys a message to the viewer about the video’s content. This can influence the number of clicks and views your video obtains.
While you can always use one of YouTube’s pre-generated thumbnails, we strongly advise using a customised thumbnail. According to the Creator Academy, “90 percent of the highest performing videos on YouTube have personalised thumbnails”, and they recommend using pictures that are 1280×720 pixels (indicating a 16:9 ratio) and stored as 2MB or smaller .jpg, .gif, .bmp, or .png files. If you adhere to those guidelines, you can ensure that your thumbnail displays excellent quality across different viewing platforms.
It’s also important to note that your YouTube account must be verified to post a custom thumbnail image. To do so, go to YouTube’s verification page and follow the steps there.
- Embed Your Video for Better YouTube SEO
Embedding your videos has two functions. For starters, it broadens the reach of your video. Secondly, it will boost user engagement. This is a direct outcome of more people seeing your video. Although we strongly encourage embedding the videos in blog posts, your video may be embedded anywhere.
Final Thoughts
Overall, YouTubers made around $300 million in 2021, a record amount that was up 40% from the previous year, primarily due to increased views on YouTube channels and ad income generated from those videos.
There are more people on YouTube now than ever before; the site currently has over two billion users. Ad income accounts for around half of every business’s revenue, and to supplement their earnings, all of these celebrities have branded goods lines.
They also dabble in generating extra cash via Twitch, Snap, Facebook, podcasts, NFTs, and even hamburgers. A handful have also inked hefty deals with Spotter, a Los Angeles firm that purchases the rights to outdated YouTube videos.
The advantages of a well-ranked video and well-optimised YouTube SEO strategy or creative YouTube ads can increase visibility even in ordinary SERPs. Optimising your channel, playlists, metadata, and description on YouTube are all part of SEO, and your videos may be optimised for search both within and outside of YouTube.
So leverage the power that lies within a good SEO strategy – and you might as well be the next richest YouTuber!
