Noticed a sudden drop in your page rankings? This is a clear sign that your business has received a Google penalty. These problematic punishments can cause widespread issues for an online business, with customers no longer able to find your website within relevant search results. So why do companies receive these penalties? The most common explanation is when a business either deliberately or accidentally breaks Google’s search algorithm guidelines.
Fortunately, all is not lost if you’ve seen your rankings plummet overnight. First Page Australia’s highly experienced SEO team can put your business back on the path to success as we assess your violation and produce an actionable recovery plan. By making sure your SEO strategy is safe and legitimate, we can restore your website traffic and avoid any long-term issues.
If you choose to work alongside First Page Australia, you’ll benefit from our talented team’s unmatched knowledge of Google’s algorithms. Whether you intended to carve out a forbidden shortcut to SEO success or not, Google’s complex system has become incredibly effective at detecting businesses that are gaining an unfair advantage. We can implement a variety of strategies to remove penalties, restore rankings and secure your ongoing search engine productivity.
To do so, our experts will conduct an extensive assessment of your website to determine why a penalty has been applied. Then, we’ll put into place a tailored recovery plan that will return your page rankings to where they belong. By removing any prohibited SEO practices, we can ensure Google sees your website as authentic and ready to be shown to customers.
In the world of SEO, there are two main approaches to generate growth – white hat and black hat tactics. The former is focused on using legitimate optimisation techniques that create a productive user experience, while the latter breaks a search engine’s rules to achieve short-term goals. From keyword stuffing to spam and hidden links, using black hat methods will ultimately result in a painful Google penalty.
At First Page Australia, we only use white hat techniques to deliver SEO success for our clients. Although some companies are tempted to lead an underhanded strategy, this can only damage your business in the long run. Instead, our highly respected team will produce exceptional, keyword-rich content that builds customer loyalty and respect. This way, your business will not only climb the page rankings, but also establish a solid foundation for years to come.
If your website traffic is dwindling and there’s no explanation, take action and determine whether you’ve been hit with a Google penalty. Our renowned marketers know what it takes to quickly identify these violations and create a solution that retains your page rankings. Don’t let an uninformed mistake cause your company to lose its customers and reputation.
To swiftly ascertain whether your business has been struck with an SEO infringement, First Page Australia offers a complimentary Google penalty assessment. Make the most of this limited offer and discover if there’s an explanation for your falling traffic. Once an offence has been confirmed, our expert team will unravel your ranking issues and ensure you continue to capture the attention of your target market.
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Landing a website on the first page of Google is the ultimate goal for many businesses. Unfortunately, this has seen many companies tempted into using 'black hat' digital marketing techniques to artificially improve their SERP rankings. However, Google has become incredible at detecting these methods. If a business gets caught, it will be stung by a Google penalty – a major issue that can have a hugely negative impact on rankings.
There are two quick ways to figure out whether your website has been labelled with a Google penalty. The first thing to check is your Google Search Console. Here, you can see if there has been an Algorithmic Penalty or a Manual Penalty applied. Both are bad news for rankings, but Algorithmic Penalties make it even harder to solve the problem. Alternatively, review your Google Analytics to see if your website is still attracting organic traffic.
While heavily-reduced traffic might be explained by a Google algorithm update or the loss of productive backlinks, a sudden and unexplained drop in keyword rankings is often the result of a Google penalty. If this is the case, your business is definitely under threat. However, First Page Australia’s Google penalty recovery service can quickly and effectively resolve your issue.
Losing your vital keyword rankings overnight is undoubtedly a scary time. But it’s possible to get your business back to its rightful position on the SERP with the help of First Page Australia’s expert team. We will analyse your website to find the source of your lost keyword rankings and take surefire steps that overcome these alarming Google penalties.
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