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As the preferred digital marketing agency in Australia, we receive a number of questions about what the best practices are when it comes to being displayed on the Google SERP.
To help you on your way to optimising the way your business is displayed in the search results on Google, here are our most frequently asked questions about it.
SERP is an acronym which stands for Search Engine Results Page. When you search for something on Google, you’re then taken to a new page with all of the results that best match what you’ve searched for - this is the SERP.
There are a lot of ingredients that go into a solid marketing campaign, with SEO one of the major ones. Optimising the way your business shows up on the SERP is just one piece of the SEO puzzle and is perhaps one of the easiest things that can be done.
Showing potential customers clearly in the list of results that you have what they’re looking for through the title tag and meta description will drive clicks to your website and increase your leads/sales.
If you know where to go, you can update both the title tags and meta description of each of the pages on your website. It is important, though, that you follow the latest best practices when you’re writing them, as approaching it the wrong way may have a negative effect on how your business is perceived.
A meta description acts as a lengthier description to what’s on a particular page of a website. When combined with a well-written title tag, it can be a great way to increase the amount of click-throughs you get from the SERP.
There are several factors that go into creating an effective meta description such as sticking to a certain number of total characters and including the keyword/keyword phrase (exact or very similar) you’re looking to rank for.
On the results page after searching for something on Google, you’ll see a list of pages. Each page has a title tag, which is the larger blue font. Title tags are also shown in the tab at the top of your browser window.
Writing a strong title tag involves being aware of the latest best practices which can change constantly.
For example, it’s currently recommended that you keep each title tag to a maximum of 50-60 characters (including spaces) and that you use capital lettering sparingly and don’t ‘yell’ at your customers with all-caps title tags.
A well-produced title tag can make or break each of the pages on your site, so be sure to spend plenty of time putting each of them together.
There are little snippets of text within a page’s HTML code that provide information about the content that’s on the page. This helps search engines quickly crawl the HTML to understand what the page is about. While some are important for SEO purposes, others may not directly be (but can affect other areas like user experience).
There are several different types of meta tags, including (but not limited to):
While there are guides which suggest the recommended lengths for title tags (up to 50-60 characters) and meta descriptions (up to 160 characters), the way it actually appears on the Google SERP may result in either (or both) being cut off.
To check that both your title tags and meta descriptions won’t be cut off - and also look great - feel free to use our free Google SERP preview tool found at the top of this page!
We’ve made it nice and easy to use our Google SERP preview tool!
All you have to do is use the designated fields to type in the title tag, meta description and URL you wish to check and it’ll show up directly in the SERP snippet.
You can also choose to include a date stamp and star rating if you’d like to see how it all looks together.
If you’re a bit stuck on how to use the tool, we’re always more than happy to help you through it. Just call our friendly team on 1300 479 226 and we’ll talk you through the steps.
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