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If you are looking to explode growth for your business, there are few platforms that are as cost-effective, and scalable as YouTube.
Why?
The reason is simple - YouTube is the world’s second-largest search engine, and is owned by Google, the world’s largest search engine.
This means that you can create sophisticated ads that are highly targeted, and reach your exact customer base - no matter where they are in the world.
YouTube ads allow you to target based on many things, some of which include…
Additionally, you can also target your ads to similar/lookalike audiences, in-market audiences, as well as remarket to users who have already seen or engaged with your ads.
These targeting features are why YouTube ads are so powerful, and one of the most underrated digital advertising platforms on the planet.
When it comes to YouTube ads, we’re kind of a big deal.
Over the past 10 years our agency has exploded our client’s business with highly targeted ads that are designed for clicks and conversions.
And we are ready to do the exact same for you.
YouTube ads are extremely powerful, but only when done the right way. Running YouTube ads without proper knowledge and experience is basically the same thing as setting your money on fire. You need an agency who has run the right experiments and has the right network to successfully start, and run, an ads campaign.
Our team of YouTube-ad-ninjas are on standby. Call us now to secure a free strategy session with one of our team members, so we can show you our plan for growth for your business.
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YouTube ads appear on the YouTube homepage, before, after and during a video, or search results.
YouTube Ads are created through Google Adwords. After you create your video and upload it to Google Adwords, you can select the targeted demographic and ad placement. You then bid to display your ad based on your budget. Once someone watches your ad, you pay. All activity and analytics can be viewed on Google Adwords.
With over 1 billion views per day, the first and foremost benefit of YouTube advertising is access to a vast audience. Using the Google Adwords system, YouTube ads can also allow for your audience's granular targeting based on their interests, demographics, and customer matches. In addition to being cost-effective, YouTube advertising metrics are easily measured and lets you create actionable insights.
Besides, companies also can combine Youtube Ads with different advertising plaftforms such as Facebook ads, Instagram Ads, Tik Tok Ads to to maximize their reach and create a comprehensive digital marketing strategy. A full-service social media marketing agency can help to integrate these platforms, businesses can target a broader audience across various social media channels, taking advantage of each platform's unique strengths.
The different types of YouTube ads include non-skippable in-stream ads, TrueView ads, and non-video ads such as banners and overlays. TrueView ads are divided into in-stream ads, which can appear during a video, and video discovery ads appear on the search results page. You can add call-to-action that help drive conversions for your business.
You simply need to create an account on Google Adwords and link it to your YouTube account. Once you have a video you'd like to promote, you can select your targeting options such as demographics, keywords, and upload. If you'd like some help with your YouTube ad strategy, contact our digital marketing specialists today.
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