The schema generator works by taking the information on your web page and turning it into structured data markup, or schema markup JSON code, that can be added to your site. This schema generator JSON code helps search engines better understand the content on your site, which improves your website's visibility in search results. This can drive more traffic to your site.
Rich snippets are enhanced search results. This means when your local business appears in a search engine result, it will include additional information to help users understand what your site is about and why it's relevant to their search. These rich results can include things like price, ratings, and reviews.
Once you've added schema markup to your site, you can use Google's Structured Data Testing Tool to test it here. Simply enter the URL of the page you want to test, and the schema testing tool will show you whether or not the structured data on that page is valid. It also includes a rich snippet tester!
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