Maximising revenue for home improvement businesses
with tailored marketing plans.

Maximising revenue for home improvement businesses <br class='d-none d-lg-block'> with tailored marketing plans. Maximising revenue for home improvement businesses <br class='d-none d-lg-block'> with tailored marketing plans.

Lay the foundation with
SEO for flooring businesses.

Lay the foundation with
SEO for flooring businesses.

When it comes to flooring contractor SEO strategies, First Page delivers results that wow. We use a data-driven, high-impact approach to get your business ranking at the top, driving consistent traffic, real leads, and more booked projects.

No fluff. No wasted spend. Just SEO that works.

$3.8+ billion

Generated in sales for our clients.

500+

Google reviews globally with a 4.9/5 rating.

14

Digital awards.

What’s holding
flooring contractors back.
First Page
What’s holding <br class='d-none d-lg-block'> flooring contractors back.
SEO for Flooring Contractors

What’s holding
flooring contractors back.

You don’t get jobs from word-of-mouth alone anymore—flooring contractor SEO is a must. If you’re not playing with the big leagues on Google, homeowners and businesses are missing out on what you have to offer. The problem? Most flooring websites aren’t optimised for search.
  • Heavy Competition: Every flooring company in town is fighting for the same keywords. Without local SEO locked in, you won’t even be in the race.
  • Algorithm Updates: Google constantly changes the game. Sites that aren’t lightning-quick, mobile-friendly, and built for authority will drop in ranks.
  • Traffic Without Conversions: Getting visitors to your site is just step one. If your calls to action (CTAs) aren’t clear, those browsers won’t turn into booked jobs.
  • Weak Online Presence: Customers want to see trust signals before hiring. If your Google reviews, directory listings, and backlinks aren’t solid, they’ll likely turn to someone else to get the job done.

Flooring contractor SEO services
for a stand-out brand.

Show up on page one,
get hired first

All of us are guilty of clicking on the first few options that show up rather than scrolling through each and every page when we’re looking for a specific service. That’s why our SEO services put businesses at the top where clients are looking.

  • 64% of local customers use search engines and directories as their main way to find businesses.
  • 78% of local searches from a mobile lead to action, whether that’s calling for a quote, a site visit, or to book projects.
  • 89% of searchers trust online reviews as much as personal referrals. A rock-solid SEO for flooring business strategy boosts your reputation, helping you stand out as the go-to contractor in your area.
With the right SEO service driving your online strategy, your business won’t just rank higher—it will attract more qualified leads, boost trust, and convert website visitors into paying clients. Without it? You’re just another name lost among endless search results.

Turn clicks into clients

  • Higher Google Rankings: Get your business to page one for the high-value search terms.
  • More Inquiries: When done right, SEO marketing attracts people actively searching for your services.
  • Stronger Local Presence: Show up in Google Maps, directories, and suburb-specific searches.
  • Brand Authority: A top-ranking business is a trusted business. SEO makes you the go-to choice, leaving competitors in the dust.

OUR RECENT WORK

Our results speak for themselves.

Victorian Designer Floors

Victorian Designer Floors

Victorian Designer Floors is a leading flooring company located in Melbourne, specialising in hardwood, laminate, and vinyl flooring solutions, was struggling to generate consistent leads. Despite having a well-established business, their website was underperforming in search rankings, and most of their traffic came from paid ads. High advertising costs and low organic visibility made it difficult to achieve sustainable growth. Seeking a long-term solution, Victorian Designer Floors turned to our SEO agency.

After a thorough audit, we identified key areas for improvement and implemented a multi-faceted SEO strategy:

After 6 months, we are able to help them to ranking most important keywords on page 1, and 45% increase in traffic and bringing more leads for the client.

45%

Of Keywords on
Page 1

80%

Of Visitors Are From Organic Search

33.87%

Increase In Leads

Proactive SEO marketing for flooring companies.

Solutions that deliver

Our experts create high-performance campaigns that bring in serious leads. We’ve spent years perfecting SEO, ranking clients in competitive markets for real, measurable results.

Fully personalised

Our SEO services are built around your unique business goals, service areas, and target audience. Plus, all your campaign data is yours to keep.

No outsourcing

We employ over 170 in-house performance marketers, SEO technicians, developers, and social media marketing specialists right here in our Melbourne office.

Total transparency

We break everything down in digestible terms—no fluff. You’ll see rankings, traffic, leads, and conversions in real time complete with ongoing data extracted from our custom-built proprietary tech, SENTR.

Flooring contractor SEO services
that get the job done.

Keyword Research

Our SEO for flooring businesses attract real, paying clients by targeting high-intent, location-based searches.   With hyper-focused keywords, we bring in qualified leads—meaning clients who are searching for the specialised service you offer. Using service-specific and location-based keywords, we ensure your business appears for exactly what people are typing in. By targeting these search terms, we skip the fuss and zero in on leads who are ready to book.  Some of the keywords we use could look like:
  • “Hardwood flooring installation in [city]”
  • “Vinyl plank flooring near [suburb]”
  • “Commercial flooring contractor in [region]”
We’ll let you in on the secret ingredients for our SEO campaigns—keyword strategies relevant to your industry and audience.
+

On-Page SEO

Google favours websites offering a smooth, user-friendly experience and content built on expertise. Our SEO services optimise every technical and content-based factor to keep your site ahead of the competition. This includes
  • Rapid load times for better rankings.
  • Crawl-friendly site structure for better indexing.
SEO-rich copywriting services written to engage and convert.
+

Off-Page SEO

Search engines trust authority, and that’s exactly what our SEO marketing does. Our link building services feature high-quality, relevant backlinks that strengthen your website’s credibility. Paired with directory listings and online reputation management, it’ll have your site climbing the ranks.
+

Local SEO

When in Rome, do what the Romans do. That’s why our local SEO services for flooring contractors adapt to the keywords people in your area are looking up. This includes Google My Business optimisation, citations, and suburb-based keyword targeting. The result?   
  • Your business appears front and centre in local Map pack searches, meaning more visibility and foot traffic.
  • Consistent contact points across directory listings, making it easier for clients to find and contact you.
  • Exceptional reputation through highlighting glowing reviews.
+

Primary Keywords

  • Flooring company
  • Flooring contractors
  • Flooring installation
  • Plumbing contractors
  • Flooring services
  • Flooring installers
  • Carpet installation services

Services Keywords

  • Flooring repair services
  • Hardwood floor refinishing
  • Floor polishing
  • Tile floor repair experts
  • Laminate floor repair services
  • Commercial flooring contractors
  • Industrial flooring services
  • Office flooring installation
  • Retail flooring solutions
  • Commercial carpet installers

Location Keywords

  • Flooring company [neighborhood/city]
  • Flooring contractors [neighborhood/city]
  • Flooring installation [neighborhood/city]
  • Plumbing contractors [neighborhood/city]
  • Flooring services [neighborhood/city]
  • Flooring installers [neighborhood/city]
  • Carpet installation services [neighborhood/city]
  • Flooring repair services [neighborhood/city]
  • Hardwood floor refinishing [neighborhood/city]
  • Floor polishing [neighborhood/city]
  • Tile floor repair experts [neighborhood/city]
  • Laminate floor repair services [neighborhood/city]
  • Commercial flooring contractors [neighborhood/city]
  • Industrial flooring services [neighborhood/city]
  • Office flooring installation [neighborhood/city]
  • Retail flooring solutions [neighborhood/city]
  • Commercial carpet installers [neighborhood/city]
Integrated digital
marketing strategies.
Integrated digital <br class='d-none d-lg-block'> marketing strategies. Integrated digital <br class='d-none d-lg-block'> marketing strategies.

Integrated digital
marketing strategies.

First Page
The best SEO campaigns don’t work alone. They go further when paired with other digital marketing strategies. Maximise results with multi-channel strategies.
  • Google Ads/PPC: Get instant traffic with pay-per-click (PPC) ads. These high-performing ads put your business at the top in a snap, targeting high-value search terms that bring in ready-to-hire clients.
  • Social Media: Promote your services with eye-catching Meta Ads that drive inquiries directly to your booking page.
  • Blogs: Build brand authority and drive organic traffic with SEO-optimised content that educates and engages customers.
  • Email Marketing: Stay top-of-mind with potential customers through targeted email campaigns that nurture leads and keep them hooked.

See why our clients rely on First Page!

R
Raine Chang
April 24, 2025
First Page used their incredible ability, resources & network to demonstrate their professionalism and dedication to my SEO campaigns.
A
Adam Arzate
April 24, 2025
Professional, Responsive, Savvy. These three words sum up my First Page experience. They completely understand our SEO & web needs.
H
Helen Tode
April 24, 2025
I appreciate they’re always willing to explain the things I don’t understand in a patient way. Nothing is ever too hard. Great service & great SEO results.
J
James Campion
April 24, 2025
First Page are professional, quick to respond, in-depth in their research and most importantly, they care about my business like it’s their own!
J
Jacko Ngai
April 24, 2025
An effective & efficient SEO agency. Thanks Loree for her professional and smart recommendations on improving website traffic and leads.
F
Fredrick Mooman
April 24, 2025
We are glad to have First Page help with our SEO aspect. They’re really professional, reliable & provided us with lots of great suggestions.

We service the whole
of Australia!

SEO
Darwin
SEO
Sunshine Coast
SEO
Brisbane
SEO
Gold Coast
SEO
Sydney
SEO
Canberra
SEO
Melbourne
SEO
Hobart
SEO
Parramatta
SEO
Geelong
SEO
Ballarat
SEO
Bendigo
SEO
Adelaide
SEO
Perth

SEO for Flooring Businesses

FAQs

General strategies aim for broad visibility, but SEO for flooring businesses is all about local search dominance and targeting high-value, service-based keywords. Homeowners and businesses seek specific flooring types, materials, and contractors within a convenient distance.  With an in-depth strategy tailored to your location and audience, your brand is the #1 choice when it matters most.
  • Proven Experience: Your SEO agency should have a track record of ranking flooring contractors in competitive markets.
  • High-Intent Keyword Targeting: They should focus on bringing in real inquiries from ready-to-book customers.
  • Local SEO Expertise: Ranking for city-specific and suburb-based searches is key to driving qualified traffic.
  • Transparent Reporting: You should have full access to ranking improvements, website traffic, and lead data
SEO Competition is fierce within the home service businesses such as flooring contractors, plumbers, electricians, HVAC, Locksmiths. Local search is packed, so sites that don’t go past page one aren’t being noticed.  Customers also want trusted experts. A well-optimised flooring website, filled with great reviews and authoritative content, wins over hesitant customers. Plus, there are more contractors investing in SEO, so if you’re not keeping up, you’re getting left behind.
SEO services are giving you a competitive edge by increasing local visibility while boosting ROI with higher leads and conversions. You’ll also gain trust, credibility, and favour with a well-structured and optimised website, making customers more likely to choose you.
SEO is a long-term game, but generally, our clients start seeing traction within 3 to 6 months. The growth depends on how competitive your industry is, your current site authority, and existing SEO efforts. It’s not a one-and-done deal but a gradual, consistent climb that leads to major results.
You can measure the success of your local SEO services for flooring contractors with:
  • Google Analytics: Tracks website traffic, keyword rankings, and click-through rates.
  • Call Tracking: Connects incoming calls to your SEO efforts so you know how many leads came from organic search.
  • Form Submissions: Measures inquiries from website contact forms.
  • Google My Business Insights: Shows profile views, customer actions, and phone call requests from local searches.

Other related industries we've worked with.

Significant negotiation clout
with our partners.

Our network of premier partners gives us exclusive access to first in-market media products, exclusive collaboration plans and inside intel, so we can keep you ahead of your competition.

Google Partner
Tiktok Partner
IMAA Partner
LinkedIn Marketing Partner
ContentKing Partner
Microsoft Bing Partner
Shopify Partner
Pinterest Partner
Hubspot Partner
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