The Australian Fashion eCommerce market is on the rise like the Burj Khalifa and expected to be worth over $16 billion by 2027!
It's already accounting for a quarter of Australia's total eCommerce but should continue growing steadily with an 11% compound annual growth rate. When it comes to the three major sub-markets, we're talking about Apparel, Bags & Accessories, and Footwear — AKA, the trifecta of fashion. And let's be real, who doesn't love to shop for some new styles from the comfort of their own couch? Especially since the pandemic hit, online shopping has become the safe and convenient way to get that fashion fix.