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A few years ago, nobody ever heard of Tik Tok.
The platform boasts over 700 million active users, mostly aged 18-24, and is the 6th most popular app in the world.
Tik Tok content is highly interactive, and creates strong emotional connections with its users. This is the ideal situation for brands looking to boost awareness, exposure, and sales.
Tik Tok also offers businesses a variety of different ways to advertise - each way will target your core audience in different ways.
Here are some of the most effective ways to advertise on Tik Tok...
Add this in with the fact that most of your competitors are not advertising on Tik Tok, and you can see why this is a social media platform that you can no longer ignore.
That’s where we come into play...
When advertising on Tik Tok, creating engaging video content isn’t enough.
You also need to know exactly how to start, implement, and scale an effective ad campaign. This means analysing the data, and making calculated decisions about what ads are working the best.
Here at First Page, we were one of the first movers into the Tik Tok space. While other agencies were brushing off Tik Tok as a fad, we knew it was here to stay, and started advertising on the platform right away.
This has given us a clear edge. We have been able to run tests and experiments that none of our competitors have, and we are ready to use that data to help create a powerful ad campaign for your business.
Partner with First Page today to see how we can help your brand drive exposure and sales on the world’s hottest social media platform. Click the button below now to book a free call with one of our Digital Strategists.
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TikTok Ads are sponsored posts by businesses to promote their respective products and services to a specific consumer group. TikTok can be an engaging platform for unleashing your brand’s creative potential in a fully immersive environment.
Types of TikTok ads include in-feed videos, brand takeovers, hashtag challenge, branded AR content and influencer marketing packages. Each ad type serves to engage with TikTok users interactively while staying on top of internet trends.
With over 800 million monthly users (and growing) in more than150 countries, TikTok is already ahead of most other social media giants. If your brand has a target audience of anyone in their teens to their early twenties, you should be on TikTok right now. TikTok’s targeted algorithms mean that your brand will show up for users who share the demographics, such as ‘GenZ’ users.
As a powerful social media platform, TikTok ads are an affordable and easy way to create great campaigns. With its state of the art targeting and ad creation technology, you will be able to break into your most lucrative audiences, respectively, maximising your ROI. However, the extent to which TikTok is the right choice for your business depends on your target demographics and budget.
Firstly, it’s important to remember that ads are less common as the platform is relatively young. As such, there is a premium factor associated with the cost of advertising on the platform. Depending on the strategy and options that you select, the price may vary significantly. Adage reports indicate that the cost of advertising can be anywhere between $50,000 - USD 120,000, with around $10 CPM. Therefore, these ads may be out of the price range for smaller advertisers.
TikTok Ads are best utilised as a part of a comprehensive digital marketing campaign. You can get started by creating an account on the Tiktok Ads platform. For support in designing your own far-reaching and comprehensive TikTok Advertising campaign, contact our digital marketing specialists today.