Have you ever wondered to yourself what your digital marketing agency actually does for you? We completely get it - you want to know where your money is going and to see the results from your campaigns!
At First Page, we recognised a legitimate need for digital marketing agency evolution. An industry that for a while seemed to stagnate in terms of what it offered its clients across several key areas of the business.
Enter SENTR, the groundbreaking technology developed by First Page in-house to directly benefit our clients. By creating a wholly transparent approach to task management, invoicing and several other integral aspects of your campaign, you’ll never feel as though you’ve been left in the dark again.
Short for Synchronised Engagement Network for Tasks and Reporting, SENTR truly is an industry-leading technology that places First Page on an entirely new level than our competitors.
Whether you are a business owner, marketing manager or digital lead at a company, engaging with a digital marketing agency for services such as SEO and social media marketing may have eventually led to asking yourself questions such as:
Even if one or more of the above hasn’t yet been asked, chances are it’s going to be eventually. Because for a long time, agencies haven’t seemed to offer very much at all in the way of clarity to their clients…
Until now.
When you engage with First Page, you’ll be blown away by just how clear everything is from the very beginning. We take pride in being completely transparent with every one of our clients, and SENTR is the perfect complementary technology to accompany our team’s approach.
Our proprietary technology SENTR is a legitimate powerhouse of a digital marketing tool. Gaining access to it means opening a door to the entirety of the digital marketing world we’ve created to ensure outstanding results.
Before hitting the ‘go’ button, our team will create a digital marketing strategy that aligns to every one of the goals you’re looking to achieve. Once we’ve done this (and you’re happy with what we’ve created, of course), we will then build all of the assets required for each of the channels the campaign will run on.
Then, once all of the pieces have been developed you can access them directly via SENTR, allowing you to approve or request revisions wherever necessary. When all assets have been approved, the campaign in its entirety will be prepped and ready to go and can be executed through SENTR.
The consumer landscape is one that is constantly evolving and reshaping. As such, to ensure success in your digital marketing strategy it’s essential to frequently review and optimise your campaigns. Long story short, a static approach in a sea of dynamic voices means certain doom.
Our team will keep a close eye on your campaign and each of its elements to determine whether there are better-performing assets that should be boosted above other lesser-performing ones. This will effectively save you money and supercharge your ROI.
With access to SENTR, you also have the ability to review your campaign’s performance and ascertain whether you’d like certain assets to be prioritised over others. You can even request for the budget to be reduced or removed from entire channels to increase budgets for others if you’d prefer.
While you will have your own dedicated account manager who you can speak with directly whenever you have any questions or would like information about your campaign, you may find that by using SENTR you’re able to get this information in a much more streamlined manner.
Once you’ve logged in, you’ll have instantaneous access to the latest updates to your campaign including any optimisations that may have been made, how things are tracking on the various platforms and much more.
But its functionality doesn’t just stop there. In fact, even when you’re not logged in you’ll still receive notifications to your email to keep you up to date with important information like how your campaign is tracking. You’ll also be notified when various assets have been uploaded and are ready to review and approve and other key actionable tasks.
This can effectively save you time and allow you to focus on other areas of your business instead.
By being able to organise and prioritise tasks, your campaign can be built and ready to go much faster and more efficiently. In addition, visualising the progress of each task involved in building your campaign as they pass through the stages to completion makes everything much clearer and more straightforward.
This means with SENTR you can stay up-to-date with where our team is throughout the development of your campaign, as well as which stage the campaign is at upon execution.
You’ll never have to sit around and wait for someone to send you through the latest report for your digital campaign again! Simply jump into SENTR and there you’ll find the very latest report ready for you to view and download.
Within the reports you’ll find all the data you need to determine how successful your campaign is performing across SEO, SEM, PPC, social media, eDMs and more, with information that includes:
… and every other digital marketing KPI you can think of!
Another aspect of the agency-client relationship that can sometimes become a little messy and convoluted is collaboration in general, especially when there are multiple stakeholders involved in the project.
From emails back-and-forth for approvals through to general campaign questions and everything in between, it can really be quite tedious to effectively collaborate if approached in the old-school way.
SENTR works to break down this tediousness and confusion completely. It is the central hub where clients can view and approve/request changes to assets easily, ask questions (or even find the answers there) and so much more in one very convenient place.
Provided us with your goals and wondering where we’re at? Jump into SENTR and you’ll be able to find out how your strategy is coming along! Planning a digital strategy is the most essential step that will determine exactly how successful your campaign is, and our team goes above and beyond in the planning stage as a result.
Once we’ve built your carefully-tailored digital marketing plan, you can review it and provide us with any feedback you have directly through SENTR. This seriously streamlines the entire process and enables us to make any requested changes and move to asset building and execution stages much faster.
When the time rolls around each month for invoicing, it can often prove to be somewhat of a clunky (read:messy) experience when done in the traditional way - emailing back and forth with accounts.
But with SENTR, it really couldn’t be any easier. Not only are you able to view your latest invoice, but you’ll also receive a notification when it comes through via SENTR as well as through to your email. Which means you’ll never accidentally miss an invoice again!
Plus, you can also access all of your previously-paid invoices with just a few clicks of your mouse, which helps to make tax time an absolute breeze.
You won't have to be concerned about not knowing what's going on with your campaigns. SENTR will provide you with real-time reporting and transparent access to the optimizations that are being implemented.
SENTR analyses your campaigns so that our team can optimise for the highest converting opportunities and provide you with the best ROI possible.
Creating one centralised hub that meets all of your needs including reporting, campaign management, file storage, approvals and invoicing means the highest level of efficiency for your marketing campaign.
SENTR removes the need to frantically search for this invoice, those files or that email, and you’ll never lose track of any of your conversations again.
The… what?
Yes, you read that right! Because SENTR includes project and workflow management tools, this effectively reduces the amount of manual labour that’s involved which actually saves you money.
Say goodbye to segregated information-sharing and constantly having to switch between your email client and reporting and office tools - it’s all now served up to you on one beautifully intuitive platter known as SENTR.
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If you’ve engaged with a digital marketing agency before, you may well have found yourself feeling a little out of the loop. Wondering where your money was actually going, how the campaign was performing or perhaps where that email with the latest invoice was.
What SENTR does is incorporate the answers to all of these questions and plenty of others within one super-convenient tool. You’re able to log in and check in on your campaign’s progress, review and approve assets, find all of your invoices current and past, and a heck of a lot more.
And because we know running a business can be pretty darn hectic at times, we’ve included email notifications into SENTR’s functionality. That means you don’t need to spend time logging on constantly - you’ll receive an email letting you know whenever there’s an important update or action that needs to be taken.
Plus, due to the technology SENTR delivers such as workflow and project management tools, this effectively reduces the manual labour involved which helps reduce the costs involved.
SENTR is an industry-leading digital marketing collaboration tool that saves you time and money.
The easier question might actually be ‘How wouldn’t my business benefit with SENTR technology?
There are so many tangible benefits for every business that uses SENTR it’s difficult to list every one, but some major advantages include:
Reporting becomes an absolute breeze.
Whether you’re looking to create a report that includes a singular channel and specific KPIs or are after a fully comprehensive report including every channel and KPI, you can get it done with just a few clicks.
Collaboration is fully streamlined.
Say goodbye to the days when you had to scour through your endless list of emails to find the asset that needed approval or the umpteen email threads between various stakeholders. Everything can be found in the one central location on SENTR.
Efficient campaign creation & execution.
IfYou’ve never experienced just how fast a campaign can be developed and executed until you experience it with SENTR. From the intricate planning stage through to asset creation and campaign execution, you’re able to clearly see how we’re progressing and provide immediate feedback and approvals. This means a lightning-fast delivery of a highly effective campaign build.
On-the-money optimisation.
There’s no point keeping your budget static across every channel and asset throughout your campaign. Some are going to outperform others, so reviewing where money is being spent is essential to your campaign’s success. We’ll be constantly observing things to make sure you're getting the best bang for your buck, and because you’re also able to see how the different elements are performing you’re welcome to let us know if you’d like additional adjustments made.
Sensationally scalable.
When (not if) you’re happy with the results First Page achieves for you, SENTR makes scalability even easier than it’s ever been before. However much you’d like to increase your marketing budget, you’ll be able to see exactly how this additional funding will be used and its positive effects on the outcomes.
No more irritating invoicing process.
Simplifying the way invoicing is done makes everyone’s lives easier - yours and ours! Which is why we built a simple and straightforward invoicing feature into SENTR, displaying not only your latest invoice but also your complete history of invoices as well.
As a leading digital marketing agency in Australia (and several other countries), we know how important UX (user experience) is on any website.
That’s why we spent an exhaustive amount of time while developing SENTR to make it as user-friendly and easy to use as possible. It is uniquely intuitive in its functionality, and almost immediately you’ll feel as if you’ve been using it for years.
But at First Page, we’re constantly on the pursuit of perfection, so if you have any suggestions on how we can make it even easier to use, please let us know on 1300 479 226 or send us a message.
Are you ready to have your whole world completely rocked?
SENTR is completely free for every First Page client!
That’s right, when you partner with the most amazing digital marketing agency Australia has to offer you get free access to the industry-leading SENTR technology.
Whether you’re looking to take advantage of our full suite of services or a select few, you’ll be able to utilise SENTR and every feature it includes. So speak with us to find out more about our first-class digital marketing services which include:
… plus every other area of digital marketing.
‘That’s all well and good,’ you might be thinking, ‘but how can I make sure SENTR is as good as they say before I sign on with First Page’s digital services?’
Fair one! And don’t worry, we’ve got you covered there. We’re here to provide you with a practical demonstration of how SENTR works. We will also happily spend the time to walk you through all of the functionality it offers, so by the time you do get on board with us, you’re ready to hit the ground running with SENTR technology.
The old-school way that digital marketing agencies have been (and most are still!) operating often leaves their clients in the dark. Basically, you give them your money and a month later they send through a confusing and complicated report about your campaign.
At First Page, we realised this approach needed to change - badly.
SENTR is the switch that changes that opaque glass to completely and totally transparent. Instead of simply handing your money over and wondering what the heck the agency was doing with it, you’ll be able to know exactly where every cent of your budget is allocated and why.
You’ll have total, unmitigated access to every aspect of your campaign from initial planning through to execution and beyond. And if you have any questions whatsoever, we’re here to answer them in a 100% clear and upfront way.
Operating a business is incredibly time-consuming and often it can be almost impossible to find enough hours in the day to get everything done. Fortunately, we’ve designed SENTR so you don’t have to be on there all the time if you don’t want to.
Instead, you’ll receive email notifications whenever there’s an actionable task that requires your input (content approvals, etc.), so you can quickly jump on and get whatever needs done quickly and easily.
On top of that, SENTR also minimises the time it takes from campaign conceptualisation to execution. Fast approvals of the strategy and assets means a continuous and ultra-efficient workflow, which means your campaign can go live much sooner.
Providing the ability to optimise throughout your campaign with the latest data for each element’s performance, you will see the highest possible ROI and minimise advertising wastage.
But SENTR also delivers another very effective cost-saving feature, too. Because it helps to drastically reduce the amount of manual labour that would otherwise be involved, these savings are passed directly onto you!
Ready to get involved with the next evolution in the digital marketing industry, SENTR? We don’t blame you!
Get in touch with the team at First Page today by calling us directly on 1300 479 226. Alternatively, you’re welcome to head to our contact page and send us an online message and we’ll be in touch shortly.
Digital marketing campaigns should always be individually developed in order to align with the specific brand/business and its overarching goals. A ‘cookie-cutter’ approach is never, ever the right solution.
Therefore, while building SENTR we ensured it had the capacity to be compatible with a vast array of different channels and platforms. Because simply put, it loses its edge otherwise. From organic and PPC social media marketing and influencer campaigns to SEO, SEM, reputation management and more, you’ll find it all within the SENTR platform.
If you haven’t yet picked up on it, there’s just one digital agency that can provide you with access to the innovative SENTR technology: First Page.
We’re Australia’s favourite digital marketing agency for a very good reason. Our transparent approach to the way we do business is - as many of our clients tell us - a hugely refreshing change to the norm, and we’re here to deliver exceptional results for your business as well.
Call us on 1300 479 226 today to discuss things further - you’ve got nothing to lose and everything to gain!
Although we’ve tried to cover the ins and outs of SENTR as much as possible here, you might have a question or would like to learn more about it.
If so, we’re always happy to help - give our friendly team a call on 1300 479 226.
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