Over the last few years, Google Shopping has emerged as a fruit avenue for e-commerce brands looking to expand their reach and convert more customers. In fact, it’s become one of the best weapons in the arsenal of an expert digital marketer. With research telling us that people who click Google Shopping ads typically display a clear intent to buy compared to regular text ads, these campaigns can deliver top-notch sales.
Across detailed results for specific products or broad categories, users are presented with eye-catching deals both on Google’s SERP and in the ‘Shopping’ tab. Through our in-depth knowledge of Google Ads and the Merchant Centre, we can lead your campaign to glory. Partner with our specialised team and we’ll smash your sales targets.
Google shopping ads are an obvious choice for any smart brand looking to optimise their online presence to increase sales. Whether your business is purely brick-and-mortar, eCommerce or something a little bit in between, Google’s search engine combined with considered targeting components in the hands of marketing professionals like First Page Digital will ensure that your ads reach your target demographic and pull them across to your website But Google shopping ads won’t just increase your online visits, they’ll also improve your businesses chances of traffic-to-purchase conversions while upping your brand exposure and recognition.
The best thing about Google Shopping is that it can provide rewarding results for both e-commerce and brick-and-mortar brands. With Google Shopping now driving an estimated 76% of retail search ad spend, it’s the ideal place to advertise when looking to increase visibility amongst your most desired target market. By giving customers a comprehensive overview with product images, prices, shipping information and reviews, these ads have proven to be highly effective.
However, it’s important to realise the secret is out about Google Shopping. After achieving outstanding growth over the last couple of years, there’s a far greater amount of competition wanting to position their brand at the top of the SERP. This is why you need an experienced team like First Page Australia to guide your Google Shopping campaign from start-to-finish.
The best PPC campaigns are based on data. Fortunately, our talented team knows exactly how to assess your current analytics and create an actionable plan that boosts metrics across the board. Alongside an individualised product feed featuring high-quality imagery, we’ll also optimise every aspect of your strategy on both the front and backend. If you decide to partner with us, we’ll skyrocket your brand’s visibility and conversions.
Having led productive campaigns for more than 1,700 clients located around the globe, our e-commerce marketing credentials stand out against the competition. As we leverage this wealth of experience to generate a highly profitable Google Shopping campaign, it won’t take long to notice the difference with First Page Australia. Discover how we can attract and convert your precise target market today.
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