Have you ever heard someone say something along the lines of…
“We tried Google Ads, it didn’t work for us”
Well, the harsh truth is if someone says this, it means they did their Google Ads the wrong way.
Google Ads are one of the most effective ways of generating high-quality leads and chart-breaking sales - all of which can be on autopilot.
No matter if you are a new business looking for your first clients, or an established Enterprise looking to turn into an international-sales-machine - Google Ads is the best option.
Still don’t believe us? Here’s some jaw-dropping statistics about the sheer power that Google Ads have…
But while Google Ads are effective, they are only effective when executed the right way.
The truth is that most agencies have little to no idea how to execute an efficient Google Ads strategy.
But here at First Page, we have spent the last decade helping thousands of companies scale their ads, grow their business, and explode their sales.
Our experience is unmatched, and is why we can deliver you a mind-bending ROAS (Return On Ad Spend).
In fact, we have so much experience that we don’t look at Google Ads as an ad platform; we look at it as a money-printing machine that will catapult your business to the next stratosphere.
If you are ready to take your business to the next level with Google Ads that actually convert - click the button below to set up a call with one of our Digital Strategists.
Google Ads are the cornerstone of modern marketing - and we know how to drive results better than anyone else
We can help your business reach a whole new audience with YouTube, Gmail, mobile apps and other advertisements
In the extremely competitive car rental industry, data driven search campaigns maximise conversions and minimise wastage.
We'll share bulletproof social media marketing tips that will dramatically increase your website traffic
and revenue, even during these tough economic times. 🌟🌟🌟🌟🌟️
As the biggest paid ads platform in the world, Google Ads ensures businesses across the spectrum attract their target market and boost conversions. By helping companies push their website to the top of the SERP, Google Ads delivers high-quality leads interested in purchasing your products and services. However, a successful PPC strategy requires in-depth planning to ensure your budget doesn’t go to waste. Fortunately, First Page Australia’s talented team has a wealth of experience when it comes to leading powerful cost-per-click campaigns.
It might sound simple, but countless businesses fail to tailor their PPC campaigns to their company’s specific needs. However, our superior agency’s in-depth understanding of Google’s bidding system means we can identify the ideal keywords and outperform your rivals. As we look to enhance the Quality Score of your advertising strategy through data-driven research and cutting-edge website optimisations, we can attract a precise audience with a high chance of converting.
Setting up your Google Ads campaign is a quick and easy process. But you must implement techniques to carefully manage your campaign if you want your budget to achieve its maximum potential. This means regularly checking on the essential metrics of your Google Ads campaign, including impressions, clicks, costs and click-through rate. If these aren’t living up to your expectations, it might be time to rethink your ad targeting to see if your performance can be improved. However, there are numerous other ways to manage your Google Ads campaign.
For instance, you might be attracting customers to your website, but failing to generate enough conversions. This might mean you have to optimise your landing pages to better achieve your goals. Consider implementing compelling copy and creative to align closer with your objectives and appeal more to your target market. Meanwhile, you should always conduct extensive A/B testing of your ads, plus add negative keywords, to ensure you’re only reaching the most relevant search traffic.
There are several types of Google Ads that might impact the overall success of your campaign. By understanding your goals and how best to reach your target market, you can choose the ideal ad type to match your needs:
Every business must recognise that each Google Ads campaign is different. A successful campaign must respond to the precise needs of the client, yet this variable nature means the final cost can fluctuate significantly. For instance, some companies may wish to rank for hugely competitive keywords, leading to higher costs for winning lucrative placements. However, if you partner with First Page Australia, we’ll generate transparent projections of these costs, so you always know what to expect.
As every company's digital marketing budget is different, we work alongside our clients to create a cost-effective and realistic strategy. Backed by our detailed approach to auction-time bidding, we can take advantage of contextual signals, such as time of day, location and device, to maximise your campaign’s ROI. Plus, we use extensive forecasting techniques to capitalise on holiday seasons and customer trends that lead to higher sales and reduced cost-per-click. Alongside our continuous analysis, we ensure your budget is being pushed to its limits at all times.
Google has access to an incredible amount of ad space online, from news websites and blogs to mobile apps. Whenever space is available, an auction is held instantaneously to determine the ads shown to potential customers. By bidding in these auctions, you have a chance of winning and therefore converting consumers who have conducted a relevant search query. However, to achieve a great return on ad spend, you must align your bidding strategy with your business goals.
When embarking on a new Google Ads campaign, always know what you want to achieve. Do you want your advertising campaign to maximise conversions or drive more engagement to level up brand awareness? If you decide to partner with First Page, our experienced team can help you determine the ideal max bid that delivers the most search impression share. Plus, we’ll aim to deliver the lowest possible cost-per-click to ensure your campaign has an exceptional ROI.
Landing pages are critical to converting customers. As these web pages ensure brands can showcase their products, highlight attractive offers and share contact information, an optimised approach drives more sales. However, landing pages are also vital to your Google Ads campaigns, as your paid advertising must link leads to an appropriate destination. Plus, the standard of your landing pages also heavily influence your Quality Score. With a better score, your ad campaigns will gain more visibility.
Considering how important landing pages are to your brand’s success, you must treat this aspect of your website with great care. If you choose to partner with First Page Australia, we have the skills to design and execute optimised landing pages that will help you reach your targets. In fact, our tailored brand messaging and attention-grabbing CTAs ensure your target market has a top-notch browsing experience. When someone clicks on your ads, you’ll have the best chance of generating a sale.
Although it might seem intimidating for beginners, getting started with Google Ads is remarkably easy. First, head to ads.google.com to set up your Google Ads account and select ‘Switch to Expert Mode’ to access a more comprehensive range of features. After selecting your campaign goals, you have to choose from six different ad types, including Search, Display, Shopping, Video, App and Smart campaigns. Next, target your audience based on their geographic location and language to reach customers interested in your products and services.
The next step is to set your budget and max bid. Alongside goals for Conversions, Conversion Value, Clicks and Impression Share, there are advanced automated and manual CPC bid strategies that ensure you control your spending. Then, it’s time to select your ad groups and keywords to ensure your campaign reaches the most accurate customer base possible. Alongside these steps, every business needs to develop a landing page that achieves its goals, plus set up conversion tracking to monitor and adjust its advertising approach in the future.
Developing a high-quality online presence is a great decision for your brand’s future. As more customers choose to shop online, you can make sure you capture their attention. But as the online world is more competitive than ever, standing out against your biggest rivals takes more than just a basic website with a few products listed. Instead, rising above marketplace noise requires a laser-targeted approach to Google Ads that ensures you reach your customers and increase brand awareness.
If you operate an online or brick-and-mortar business that deals with the local market, your Google Ads must be targeted to people who live in your immediate area. This means you can achieve fast results due to highly engaged traffic visiting your e-commerce platform and your physical storefront. Google Ads can also be used for remarketing purposes, which allows you to reconnect with website visitors who have explored your products but decided not to purchase. This can level up your conversion rates beyond expectations.
Anyone can start a Google Ads campaign, but it takes a team of digital marketing experts to really get the most out of your budget. Ideally, these professionals will get to know your business, develop a deep understanding of your target market and strive to achieve your goals. But with so many digital marketing agencies to choose from, how do you find one that delivers the goods? The best way is to choose an agency with a proven track record of achieving outstanding results for businesses within similar industries.
Fortunately, this is where First Page stands out against most. Our incredibly talented Google Ads specialists have top-notch expertise from leading hundreds of campaigns for businesses just like yours. As a full-service digital marketing agency, we deliver clients a campaign optimised for increased ROI, while providing transparent reporting to maximise accountability. With First Page, you can trust we’re doing everything in our power to achieve your goals.
Google Ads are widely used amongst online businesses because the platform ensures you can assess and adjust your campaign with highly effective results. However, the wealth of data available makes it difficult for inexperienced users to determine how best to level up their leads and conversions. So, where should you start? Click-through rate is a clear signal about whether your ads are delivering solid results, as this measures the percentage of people that click your ads after viewing them. If results are lacklustre, add more emotion to your copy or enhance your offer.
Cost-per-conversion is another insightful metric, as it reveals your Google Ads spending divided by the number of conversions achieved. If your budget is going to waste because you’re struggling to attract enough sales, your messaging or targeting might need a rethink. Meanwhile, it’s always a good idea to keep a close eye on analytics like impression share, return on ad spend and cost-per-action. Chat with the team at First Page to learn how we’ll get the most out of your budget.
Google makes it easy for anyone to get started with a new advertising campaign. However, making sure your budget is used effectively is another matter altogether. If you don’t have the expertise to determine your ideal target market or can’t quite figure out how to reach your goals, partnering with a highly experienced team could save you loads of time, money and stress. First Page's digital marketers lead tailored Google Ads strategies every day, ensuring we know what it takes to level up your company’s success.
There are a host of other benefits to letting an agency handle your Google Ads management too. For instance, you’ll benefit from our unmatched industry knowledge from working closely with businesses that share your goals and target market. Plus, the time saved from planning and executing your own Google Ads campaign ensures you can focus your undivided attention on other parts of your business. With no learning curve to worry about, alongside the measurable results we provide, your business can enhance its performance faster than ever before.
Paid advertising campaigns don’t directly boost your SEO performance. However, a comprehensive approach to PPC ensures your business significantly grows its visibility with great effect. Considering the importance of keywords to SEO and PPC campaigns, the data you receive from your Google Ads strategies can help you level up your on-page optimisation methods. In time, this means you can push your business up the SERP productively with organic techniques, leading to lower business costs and greater longevity.
Google Ads benefits companies in numerous ways, with remarketing campaigns widely considered one of the top methods for converting customers. By keeping tabs on your organic website traffic, and targeting them with a tailored remarketing strategy, you can enhance your sales and skyrocket revenue. In addition, this approach helps you develop more knowledge about how your customers search for and purchase products online. By creatively interpreting data across your SEO and PPC campaigns, achieving top-quality results is within reach.
Partnering with a Google advertising agency is the best way to ensure your campaign achieves your goals. Rather than setting up your own campaign based on faulty information, a leading Google ads agency can ensure your strategy is planned and implemented with the absolute best practices to outperform your expectations. The account management services at First Page are second to none as we get to know your business and deliver a Google Ads campaign that benefits from the latest optimisation techniques.
Throughout this process, we’ll put in place a number of KPIs to ensure we live up to your ambitions and hit the targets we commit to. This means your business can have complete confidence that our agency will deliver the goods. Meanwhile, we provide comprehensive reporting on our strategy to keep you in the loop on our success. As accountability is crucial to a trusting relationship between an agency and its clients, we believe in being as transparent as possible with every business we partner with.
Google Ads is perfect for e-commerce businesses looking to reach their target audience. With your most desired customers searching for products like yours each and every day, a targeted Google Display or Google Shopping campaign that grabs attention will change your fortunes forever. However, the approach you take to Google Ads will depend on the nature of your products and the ultimate goals of your business. If you’re unsure of the answer to these concerns, the experts at First Page can deliver an optimised campaign that reaches your targets.
The positioning of your e-commerce advertising campaign must respond to where your customers are located in the buyer journey. At the top of the funnel, you want to produce ads that make your target market aware of your existence and encourage them to consider your products. In the middle of the funnel, you must build interest in your offering and push them to take action. Finally, Google Ads aimed at the bottom of the funnel should involve emotive copy and convincing promotions that get people to commit to a purchase.
While an effective Google Ads campaign isn’t free, it’s entirely possible to generate incredible results even if you only have a small amount to invest in your strategy. However, understanding the latest optimisation techniques becomes particularly important, as you need to make every dollar work for your business. At First Page, our full-service digital marketing agency works alongside companies operating at every scale, meaning we can drive amazing growth even if you don’t have the same budget as the industry giants.
With the perfect optimisations, Google Ads can still be remarkably productive for businesses with less budget flexibility. If you’re launching a new product line or looking to promote a sale, a tailored Google Ads campaign will position your brand at the top of the SERP, ensuring you convert customers with greater speed and precision. Get started with a Google Ads campaign and see just how much success you gain from a highly optimised strategy.
You might be wondering why a business would want to stop someone from clicking on their ads. However, keep in mind that the cost of targeting highly competitve keywords results in significant spending. This means you want to get the biggest bang from every click. However, experienced operators know that shady competitors can squander a rival’s budget simply by repeatedly clicking on their online advertisements. But is there anything you can do to stop this so-called 'click fraud'? Fortunately, the answer is yes! Google has implemented a range of effective protections that filter these clicks automatically before impacting your budget.
To protect its advertisers, Google carefully tracks the IP addresses of users that click ads. This ensures the platform quickly identifies unnatural behaviour that doesn't make sense for legitimate customers. Brands can also use the Google Ads platform to manually restrict certain IP addresses from viewing their ads. Plus, First Page Australia has in-depth fraud detection software that ensures we can locate fraudulent clicks to ensure this unethical behaviour doesn't hurt your campaign’s performance.
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