Improving the visibility of your event through
SEO requires a mix of strategies to help your event rank higher on search engines. First, make sure your event website or page has quality content with relevant keywords. These should be terms your target audience is likely to search for when looking for events like yours.
Next, optimise your page titles, meta descriptions, and image alt tags with those keywords. This will help search engines understand what your event is about and make it more likely to appear in relevant search results.
We also recommend creating shareable content such as blog posts, infographics, or videos that people can easily share on
social media, which will generate more inbound links to your event website. These links help search engines see your event as more authoritative and trustworthy.
You should also consider
promoting your event on local event calendars, industry-related websites, and online communities. These
backlinks can also contribute to higher search engine rankings.