The future of the windows and doors industry will likely be shaped by technological advancements and evolving customer preferences. Sustainability is becoming increasingly important, with growing demand for energy-efficient windows and doors made from eco-friendly materials. Smart technology is also making its way into the industry, with products like automated blinds, self-tinting windows, and smart locks becoming more popular.
In terms of sales and
marketing, digital channels will continue to play a significant role, with companies investing in online platforms, virtual reality tools, and data analytics to reach customers and provide personalised shopping experiences. However, the human touch will remain vital, particularly for installation and after-sales services.