Helping lawyers increase revenue with strategic marketing solutions.

Helping lawyers increase revenue with strategic marketing solutions. Helping lawyers increase revenue with strategic marketing solutions.

Gain more clients with law firm SEO services.

Gain more clients with law firm SEO services.

Our legal SEO agency doesn’t mess around. We build proactive, data-driven strategies that get your firm ranking where it counts—on page one. By surcharging your website’s performance in organic searches, we boost the quality and volume of inbound leads. It doesn’t stop there, though. SEO also drives down your cost per lead (CPL) in your paid search campaigns, ensuring sharper efficiency and maximum ROI across every channel.

No generic templates. No false promises. Just SEO for lawyers delivering long-term growth and a steady flow of new clients walking through your doors.

$3.8+ billion

Generated in sales for our clients.

500+

Google reviews globally with a 4.9/5 rating.

14

Digital awards.

Law firm SEO & what’s getting in the way.
First Page
Law firm SEO & what’s getting in the way.

Law firm SEO & what’s getting in the way.

The legal game is tough—and social media and Pay-per-click (PPC) campaigns can only get you so far. Data shows that 96% of people seeking legal help start with a search engine. With sky-high ad costs, low engagement, and privacy concerns, your SEO for lawyers needs to dominate, or you’ll stay buried under the competition. Here’s what’s holding most law firms back:
  • Fierce competition: Every firm wants the top spot. If your local SEO for lawyers isn’t hitting hard, you’ll be outranked by bigger firms.
  • High PPC costs: With clicks running as high as $400+ in Australia, paid ads quickly drain budgets.
  • Low-intent traffic from social: Only 0.2% of clients find their lawyer through social media with most opting for private research over clicking a social ad.
  • Privacy barriers: 92% of users won’t comment on legal content online, while 84% don’t even click on legal ads. That’s why our law firm SEO services are a game-changer.
  • Poor content engagement: Legal content averages 82% less engagement than other industries.
  • Unqualified clicks: Getting traffic isn’t enough—you need qualified client-converting leads.
  • No local visibility: If your local SEO for lawyers isn’t locked in, your firm won’t show up when someone searches “lawyer near me”, even if they’re two streets over.
  • Constant algorithm shifts: Google doesn’t stay still. If your site isn’t optimised for speed, mobile use, and authority, your rankings will slide—and, with them, your leads.

Why local SEO for lawyers is a must, not an option.

Show up first; don’t get left in the dust.

Your clients aren’t scrolling endlessly or clicking on random ads; they’re searching with urgency and intent. If your law firm isn’t ranking, it’ll cost you leads. Law firm SEO is your fix, targeting an audience that matches your needs—in geographics and demographics.

  • 96% of legal clients start their journey with a search engine.
  • 87% prefer to research privately over other forms of engagement.
  • 78% want immediate contact and are ready to take action.
If you’re not on page one, especially in local searches, you’re not even in the race. We make sure your firm is seen, clicked, and called—before anyone else.

Turn search traffic into signed clients.

Our law firm SEO campaigns don’t just get you clicks. They’re the power tool, bringing you clients who are ready to connect. Here’s how we make it happen:

  • Top Google rankings: We get your site to page one for highly relevant keywords, such as “family lawyer near me” or “criminal defence lawyer in [city].”
  • Lead-driven strategy: Our legal SEO agency targets real searches that result in calls, consultations, and case inquiries.
  • Stronger local visibility: From Google Maps and suburb-specific results to “lawyer near me” searches, show up where it counts.
  • Built-in authority: Being seen in the higher ranks frames your law firm as the leading choice.

OUR RECENT WORK

Our results speak for themselves.

Shamac Lawyers

Shamac Lawyers

Shamac Lawyers, a respected legal firm practicing in Melbourne and regional Victoria, was investing in digital but not getting the ROI they deserved. After running paid ad campaigns through a previous agency, the results were inconsistent and expensive. With too few qualified leads and costs climbing fast, they partnered with First Page for an SEO-led approach.

We created a strategy focused on local visibility, ranking for high-intent legal keywords, and reducing their reliance on paid traffic. The results? A 40% increase in organic traffic, meaning more clients finding them without the ad budget burn. Plus, a 20% rise in qualified leads with relevant enquiries and no wasted spend.

20%

lift in qualified leads

40%

increase in organic traffic

What makes our legal SEO agency elite.

Strategies built on experience

We’ve worked with law firms across Australia, from solo legal practitioners to multi-location firms. With years of SEO for lawyers under our belt, we know how to turn rankings into revenue. With First Page, you’re gaining battle-tested strategies that work.

Custom to your firm

We build every campaign around your legal services, target location, and ideal clients. Plus, everything we create, including keyword research, content, and reporting, belongs to you.

Everything in-house

Zero overseas outsourcing and no cutting corners; every piece of your law firm’s SEO campaign is built by our team of in-house specialists.

Full transparency

We don’t hide behind buzzwords or bloated reports. You’ll get clear, honest data on keyword rankings, traffic, leads, and conversions—so you always know where your firm stands and how your investment performs.

Our winning SEO strategy for lawyers.

Keyword research.

Traffic is meaningless if it’s not hitting the bullseye. Our keyword strategies aren’t built to chase clicks; instead, they bring in qualified leads that convert.   With comprehensive keyword research, we target a variation of high-intent, location-based search terms that your ideal clients are using. Whether it’s “divorce lawyer in Melbourne,” “immigration lawyer near me,” or “personal injury law firm in South Melbourne,” we cut through the noise and put your firm front and centre when it matters most. Precision is everything, and our law firm SEO services cover every angle, from criminal defence and family law to traffic offences, DUI, and license appeals.
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On-page SEO.

There’s no room for weak links when implementing SEO for lawyers. Every page of your site needs to work hard, pulling in qualified traffic and guiding visitors to take action.   From page structure and load speed to conversion-focused content, we tighten every element to ensure supreme performance, all while meeting Google’s E-E-A-T standards (Experience, Expertise, Authoritativeness, Trustworthiness). That means better rankings, smoother user journeys, and more clients landing on your calendar.   Here’s how we sharpen your on-page setup, turning your website into a weapon for attracting serious leads:  
  • Bulletproof website architecture that’s easy to crawl and built to convert.
  • Service page optimisation that targets high-intent legal search terms.
  • Local content that ranks and resonates.
  • Rapid load times and clean navigation across all devices.
  • Full Google Business Profile (GBP) alignment, where your NAP (Name, Address, Phone) data is locked in and consistent across the board.
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Off-page SEO.

Showing authority signals to Google that you’re the go-to source for all things legal. With your law firm being referenced and linked to by credible sources, Google puts you in front of the clients who matter. This is how we boost your credibility, improve rankings, and bring more high-quality leads straight to your door. We skyrocket your reputation with high-authority, white-hat backlinks. We get your firm listed in all the right local directories, tighten up your legal citations, and handle link outreach with precision. Add strong online reputation management, and our legal SEO agency makes sure your name carries weight—online and off.
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Local SEO.

Local SEO for lawyers banks in on you showing up where clients are searching. Meaning, when someone searches for legal services in their neighbourhood, your firm needs to be at the top—and we put you there. We’ll optimise your Google Business Profile, clean up your NAP citations, and push your visibility in Google’s Map Pack—so clients find you first and fast.  
  • More phone calls, more consults, and less reliance on ads.
  • Build trust with strong reviews and consistent local listings.
  • Show up across all devices when people need legal help urgently.
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Primary Keywords

  • Lawyer
  • Law Firm
  • Legal services

Services Keywords

  • Personal Injury
  • Criminal Defence
  • Tax & Bankruptcy
  • Business
  • Divorce & Family
  • Employment
  • Tickets & DUI
  • Immigration

Location Keywords

  • Lawyer Near Me
  • Personal Injury Lawyer in + [neighbourhood/city]
  • Criminal Defence Lawyer + [neighbourhood/city]
  • Tax & Bankruptcy  Lawyer + [neighbourhood/city]
  • Corporate Lawyer  Lawyer + [neighbourhood/city]
  • Divorce & Family Lawyer + [neighbourhood/city]
  • Employment Lawyer + [neighbourhood/city]
  • DUI Lawyer + [neighbourhood/city]
Digital marketing that covers the whole scope.
Digital marketing that covers the whole scope. Digital marketing that covers the whole scope.

Digital marketing that covers the whole scope.

First Page
Ranking high is just the start; real growth happens when every channel works together. That’s why our legal digital marketing agency goes beyond SEO, combining multiple touchpoints to set the standard for every inch of the search landscape and drive high-value cases to your firm.
  • Google Ads & PPC: We run laser-targeted PPC campaigns that target clients searching for high-intent legal keywords like “family lawyer near me” or “criminal defence attorney in [suburb]”. We optimise every ad, pairing it with next-level law firm SEO to maximise lead quality and reduce your cost per case.
  • Local service ads (LSAs): These pay-per-lead ads show up at the top of Google and come with a trust badge. We make sure your firm is eligible, listed, and fully optimised to win more phone calls from serious prospects.
  • Content marketing: From blog posts and practice area guides to keyword-rich and user-benefit articles, our content builds trust, improves rankings, and positions your firm as the authority in your space. Whether you’re in family law, immigration, or corporate, we tailor the content to match your niche and audience.
  • Social media ads: We craft high-impact campaigns across Facebook, Instagram, LinkedIn, and YouTube to keep your firm top of mind and generate leads through visual storytelling and compelling legal messaging.
  • Email marketing: Convert more leads into signed clients with targeted follow-ups, appointment reminders, and firm updates that keep your name top of mind.
At First Page, we don’t just run SEO. We build full-scale digital campaigns that generate real revenue. If you’re ready to lead the market, we’re the team that gets you there.

See why our clients rely on First Page!

A
Adam Arzate
July 10, 2025
Professional, Responsive, Savvy. These three words sum up my First Page experience. They completely understand our SEO & web needs.
H
Helen Tode
July 10, 2025
I appreciate they’re always willing to explain the things I don’t understand in a patient way. Nothing is ever too hard. Great service & great SEO results.
F
Fredrick Mooman
July 10, 2025
We are glad to have First Page help with our SEO aspect. They’re really professional, reliable & provided us with lots of great suggestions.
J
James Campion
July 10, 2025
First Page are professional, quick to respond, in-depth in their research and most importantly, they care about my business like it’s their own!
R
Raine Chang
July 10, 2025
First Page used their incredible ability, resources & network to demonstrate their professionalism and dedication to my SEO campaigns.
J
Jacko Ngai
July 10, 2025
An effective & efficient SEO agency. Thanks Loree for her professional and smart recommendations on improving website traffic and leads.

We service the whole
of Australia!

SEO
Darwin
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Sunshine Coast
SEO
Brisbane
SEO
Gold Coast
SEO
Sydney
SEO
Canberra
SEO
Melbourne
SEO
Hobart
SEO
Parramatta
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Geelong
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Ballarat
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Bendigo
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Adelaide
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Perth

Law Firm SEO.

FAQs

Law firm SEO is the process of optimising your website and online presence to get your legal practice ranking higher in search engine results for terms your potential clients are actively searching. It’s about capturing high-intent traffic, driving qualified leads, and building trust online and involves:
  • Conducting keyword research to identify terms potential clients use.
  • Creating high-quality, informative content that addresses legal questions.
  • Building backlinks from reputable legal directories and websites.
  • Ensuring your website is technically sound and mobile-friendly.​
By implementing these strategies, your firm becomes more visible to individuals seeking legal services, boosting inquiries and client acquisition.​
We laser target local SEO strategy for lawyers based on your location, practice areas, and competitive landscape. Here’s a snapshot of what we bring to the table:
  • Google Business Profile optimisation: Ensuring your profile and NAP details are complete, accurate, and regularly updated.
  • Service-area pages: We build geo-targeted landing pages like “family lawyer in Parramatta” or “criminal defence lawyer in Melbourne” to dominate suburb-level searches.
  • Local citations & link building Australia: We secure high-authority legal and local listings that boost credibility and tell Google you mean business.
  • Review generation & management: In high-stakes industries like law, real, 5-star reviews build trust fast.
  • Localised content creation: Publishing blog posts and articles relevant to your community’s legal concerns.​
Ditch the guesswork. With First Page, you’re using tried and true tactics designed for high-competition sectors, from SEO for Your Money, Your Life sites such as seo for dental businesses, doctors, and finance businesses to home services such as flooring, HVAC, electricians, plumbing, and locksmiths.
We measure success with growth that moves the needle such as:
  • Organic traffic: Our legal SEO agency monitors the number of visitors arriving via search engines.
  • Keyword rankings: We track your position for targeted legal keywords.
  • Conversion rates: Assessing how many visitors contact your firm or schedule consultations.
  • Google Business Profile metrics: We track actions like calls, direction requests, and website clicks straight from your profile.
  • Bounce rate: Evaluating the percentage of visitors who leave your site without interaction.
Our SEO agency in Sydney, Brisbane, Melbourne, Adelaide, Canberra, on the Gold Coast, and beyond doesn’t just report numbers. We explain what they mean and what’s next.
Our law firm SEO specialists are aware that in this industry, we’re dealing with sensitive, regulated information. We follow Australian legal advertising guidelines with clear, factual copy that avoids promises of guaranteed outcomes, instead highlighting your past client experiences or track record. Our content also undergoes thorough reviews before it goes live to ensure it meets all regulatory requirements and we stay within the ethical boundaries of each state’s Law Society and advertising codes.
SEO costs vary depending on how competitive your practice area and location are. For example, if you want to rank in a tough market like Sydney or Melbourne, expect to invest more as you’re facing tougher competition. If you’re going against big legal names, your campaign also needs deeper content, stronger backlinks, and a smarter strategy.  Our digital marketing agency in Australia delivers real ROI, so every dollar spent works harder.
SEO is a long game, but most law firms start seeing movement within 3 to 6 months. Big shifts in traffic and lead volume usually follow after that. Your timeline depends on how competitive your niche is, how strong your current site is, and the local SEO foundation you’ve got. Law firm SEO services aren’t an overnight fix. But once it kicks in, it becomes your most consistent and cost-effective channel.
Absolutely. Whether you’re starting from scratch or need a rebuild, we handle the backend work that gives your SEO campaign the lift it needs, including:
  • Site speed enhancement: Improving load times for better user experience.
  • Mobile optimisation: Ensuring your site is responsive across devices.
  • Structured data: Using schema markup to enhance search listings.
  • Error resolution: Fixing broken links and crawl errors.​
Yes—and it works exceptionally well when done right. In fact, SEO often outperforms Google AdWords services and social media marketing agency efforts in the legal space due to the high cost of legal PPC ads and low engagement on legal content. Law firm SEO services help you rank when it matters most with:
  • Increased visibility: Appearing in search results when potential clients seek legal assistance.
  • Cost-effectiveness: Generating leads without the ongoing expense of paid advertising.
  • Credibility: Establishing authority through informative content and high search rankings.
Work with the top SEO agency that has scaled results for firms just like yours across all major Australian cities.
A well-designed website goes a long way in building trust and encouraging potential clients to engage with your firm. Here’s a sneak peek at our top tips.
  • Clear messaging: Communicate your services and value proposition directly so your clients aren’t left guessing.
  • User-friendly design: Make it easy to find answers with clean navigation, mobile-friendly pages, and fast load speeds.
  • Strong calls-to-action: Encourage users to get in touch or schedule consultations with a quick contact form. Keep it clear, direct, and action-driven.
  • Testimonials & case studies: Highlight success stories and share reviews so potential clients see how you’ve helped others like them.
  • Helpful & educational content: Answer the big questions with practical, clear advice to build trust and drive conversions.
Law firm SEO isn’t like SEO for home services or eCommerce, and it’s held to a much higher standard. Google places stricter scrutiny on Your Money, Your Life (YMYL) websites like legal, medical, or finance. That means everything, from your page structure to your content, needs to be accurate, trustworthy, and backed by authority. You’re not just ranking for clicks. You’re building trust with people making serious, life-altering decisions. That’s why law firm SEO services require a deeper understanding of legal compliance and user behaviour—and why generalist strategies won’t cut it.

Other related industries we've worked with.

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with our partners.

Our network of premier partners gives us exclusive access to first in-market media products, exclusive collaboration plans and inside intel, so we can keep you ahead of your competition.

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IMAA Partner
LinkedIn Marketing Partner
ContentKing Partner
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