For brands that are looking to skyrocket their success on Amazon, developing a carefully targeted pay-per-click (PPC) campaign is the ideal way to deliver incredible sales and growth. Although Amazon SEO has proven to be a highly productive strategy that reaches your target market, pairing this approach with a robust Amazon PPC campaign is the sharpest way to take your brand above and beyond the competition.
With Amazon’s dominant e-commerce platform receiving millions of hits per day, a dedicated PPC campaign provides a much-needed spotlight for your brand’s products. As top sellers on Amazon continue to invest heavily in PPC advertising, if your brand is going to capture the attention of your perfect customer base, embarking on a data-driven strategy could be your winning formula.
Amazon is undoubtedly the world’s biggest name in e-commerce. Although it launched with modest beginnings in 1994 as an innovative online bookstore, Amazon has continued to grow on its way to becoming the world’s largest marketplace anywhere. Featuring billions of website visitors every month, Amazon shows no signs of slowing down as it now sells just about every product imaginable.
However, it’s a mistake to think you can simply list your products on Amazon and watch the conversions tick over. In fact, Amazon’s algorithm favours brands that consistently deliver sales. Therefore, finding a way to convert customers from the get-go is hugely important. Fortunately, First Page Australia’s expert team has vast experience combining PPC with SEO to deliver our clients enviable sales figures.
When it comes to designing a highly effective Amazon PPC campaign, several crucial factors must be weighed up to achieve your business goals. Primarily, you have to decide what ad type makes the most sense for your products, with sponsored product ads, headline search ads and product display ads each having their pros and cons depending on your objective.
There are also challenging questions regarding your budget and targeting method that require nuanced solutions. Our highly experienced team will find the best solution as we get to know your products and delve into your sales data to make an informed decision. With a wealth of industry-specific tools at our disposal, we can take charge of your targeted ad spend and keyword research to drive a top-notch conversion rate.
Thanks to First Page Australia’s extensive experience leading Amazon PPC campaigns for a myriad of clients based around the globe, our manual campaigns are up to 10x more efficient than Amazon’s automatic targeting. By keeping an eye on your campaign’s progress 24/7, we can tweak your ad spend and bidding strategy in real-time to deliver the greatest amount of success for your brand.
As we look to transform your business’ status on Amazon from a middling page into one of your category’s top-sellers, it won’t take long for you to realise the positive impact our renowned digital marketing agency has. Alongside detailed reports that reveal how our comprehensive PPC campaign boosts reach and conversions, we can ensure your company leverages the world’s largest e-commerce platform to its advantage.
Every day you're not doing Amazon PPC is a day that you are losing to your competitors.
Call us today to see how we can help grow your presence on Amazon.