ROI for service based businesses

What is the average cost per click for keywords relating to your business?

1%

How much do you intend to spend on your ad campaign?

$1000

What is the conversion rate (CVR) of visitors to your website that become new leads?

20%

How many of your leads turn into customers?

40%

On average, how much is each customer worth to your business?

$100

The percentage of each sale that is profit

1%

Based on these numbers, here is what you could expect for return on investment*

  • Visits 0
  • Leads 0
  • CPL 0
  • Sales 0
  • Revenue 0
  • Profit 0
  • Monthly ROI
Show Profit Margin Calculations

ROI for ecommerce based businesses

What is the average cost per click for keywords relating to your business?

1%

How much do you intend to spend on your ad campaign?

$1000

Conversion rate (from visitors to leads) on the page you send your leads to.

10%

On average, how much is each customer worth to your business?

$100

The percentage of each sale that is profit

70%

Based on these numbers, here is what you could expect for return on investment*

  • Visits 0
  • Sales 0
  • Revenue 0
  • Profit 0
  • Monthly ROI
Show Profit Margin Calculations
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How do you calculate
PPC ROI?

At First Page Digital, we are second to none when it comes to building effective PPC campaigns with maximum ROI for our clients.

We've combined our years of knowledge and expertise to build a simple-to-use ROI calculator tool that can give you instant insights in minutes. By analysing six key metrics to calculate ROI, you can see the potential value a PPC campaign can bring to your business.

Below are the metrics we use to calculate the ROI of your PPC campaign.

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Average Cost Per Click

The average Cost Per Click (CPC) is dependent on various factors such as industry, proposed ad spend, and the level of competition for your targeted keywords.

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Proposed Spend

The monthly proposed budget has a significant impact on the outcome of the PPC campaign. Depending on your business size, we recommend starting with a budget of at least 1,600 AUD.

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Conversion Rate

This refers to the conversion of your current website, including leads, sales, signups and more.

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Close Rate

Any B2B or B2C businesses that provide services need to enter their close to calculate the ROI of your PPC campaign.

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Average Customer Value

Average Customer Value (AVC) refers to how much your customer is worth at a specific stage of the marketing funnel.

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Profit Margin

Calculate your profit margins by adding up your sales, subtracting expenses, and dividing by overall revenue.

Frequently asked questions

Pay for Click, or PPC, is an online advertising model where advertisers run ads on a search platform (like Google) and pay a fee every time their ad is clicked on. Learn more about PPC.

Like most digital marketing campaigns, ROI for PPC advertising is subjective and is dependent on factors such as business industry and size. The best ROI is, of course, the one with the highest profit margins relative to the expected budget and business goals.

The cost of your PPC campaign is influenced by a number of factors, including monthly ad spend, targeting of keywords and demographics, and the quality of your ads (low or high).

As our ROI calculator tool is designed to predict potential returns, these ROI numbers are by no means guaranteed. They are here as a point of reference for you to see how a PPC campaign can become an effective part of your digital marketing strategy.

No, this calculator is specially designed for calculating PPC ROI. To calculate the potential of your SEO campaigns, please refer to our SEO ROI calculator tool here.

An effective PPC campaign is part of a comprehensive digital marketing strategy. Contact our digital marketing specialists to see how we can help grow your business today.

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