Successful Social Media Strategies You Can Learn From
Every business requires a unique social media strategy based on its present social media position, goals, target audience, and the resources available.
And while social media strategies are based on a variety of factors, there are some basic, essential building blocks that you must have in place to guarantee that your business gets the most out of its social media projects.
Almost every successful business employs social media platforms for marketing strategies. Marketers are finally beginning to grasp the true value of social media platforms like Facebook, YouTube, Snapchat and TikTok services in attracting, engaging, and converting customers. Plus, if you use SEO effectively, you can move your content up the ranks of exposure and engagement.
Using social media to your benefit is important as a business owner, but do you know how to optimise the impact of your social media campaigns? Do you know what your goals should be and how you should go about achieving them?
This article will go through the eight elements of every effective social media strategy and why they’re so important.
- Social Media Audits
An effective social media strategy is founded on a big-picture mindset. So, rather than focusing on what you want each post to accomplish, you must consider the entirety of your social media presence before moving forward.
Make it a practice to perform frequent social media audits on your platforms. A self-audit may help you identify anomalies, learn more about which campaigns succeeded (or did not), examine benchmarks, and even create new targets, allowing you to constantly improve your social media approach.
- Clear Goals
Defining your goals before launching a campaign or developing a plan will help you keep track of progress and highlight areas where you may need to increase your efforts.
Focusing on specific goals will provide you and your team with guidance on where to put your energy, and having a defined focus will help you combine your total efforts.
- Clear Understanding of the Brand’s Audience
Knowing your target audience as thoroughly as possible is also necessary for developing social media content that resonates with your potential followers and consumers.
Inquire about your target audience’s pain points, what newspapers they read, where they hang out, and how much money they make. The more you know about your target audience and have a clear image of them, the better.
Identifying these details can help you develop strategies for connecting with and building a more engaged community.
- The Right Platforms
With social media, selecting the best social media network(s) for your company and being well-versed in how those platforms work is extremely important.
If you want to target your audience properly, you’ll need to contact them across many networks – but don’t expect to be present on every single one. You have limited time and resources, so you don’t want to overextend yourself. If you must choose, see which ones align best with your long-term goals and then leverage those platforms.
You should also be aware that just because a platform is popular doesn’t mean that it will be a suitable fit for your target audience or business goals.
- Social Media Schedule and a Content Bank
A good plan and editorial calendar are at the heart of every effective social media campaign.
Knowing what tasks and important dates are coming up will keep your team on the same page and allow you to spend more time connecting with your audience, performing social listening, or taking advantage of unplanned chances to push your project. So, your timetable should be designed to support your social media goals and any offline marketing initiatives.
The second step of having a social media plan and timetable in place is creating a content bank – an organised content bank will help you retain an inventory of previous material that you can repurpose when you notice content shortages.
- Social Tools
Social media marketers would go insane if they didn’t have tools. The foundation of effective SEO social media campaigns is a combination of automation and timely participation.
Tools can also refer to network-specific tools (such as Instagram Stories, Facebook Live, and so on) that you can use to boost your development on each social media channel.
- Analysis and Measurement
Measurement and analysis of your efforts should be a part of any social media plan.
Not every aspect of your approach will succeed, but assessing and measuring will allow you to quit doing what isn’t working and double down on what is.
- Time for Engagement
We’ve reached a stage in social media campaigns where engaging with your audience has become a critical component in expanding your network.
With so many accounts, posts, and messages bombarding us daily, we must go above and beyond to become a part of the community and bring the social back into social media.
A strong SEO social media strategy includes time for communicating, asking questions, and connecting with the individuals we’re attempting to reach. In addition, when displaying your content to your audience, algorithms consider your degree of participation.
The social media world is constantly evolving, but sticking to tried-and-true strategies will continue to provide results.
You Can Learn From These 5 Successful SEO Social Media Campaigns
- Facebook Marketing Social Media Campaign: Carlsberg
Carlsberg designed a special red beer to match Liverpool FC’s football outfit for the final of the 2019 Champions League season. Carlsberg leveraged the power of worldwide Facebook Ads to promote the drink and the campaign, and it highlighted its sponsorship and devotion to Liverpool FC. The brand issued a video message – from the Liverpool manager, Jürgen Klopp, to influencers and Liverpool supporters – as part of the campaign.
Between May and July of 2019, the campaign accomplished the following:
- Return on ad expenditure was 19 times higher.
- Liverpool FC and Carlsberg’s partnership resulted in a 7.2-point increase.
- Carlsberg’s internet traffic increased ninefold.
Facebook Ads may be an extremely effective tool for engaging a captive audience. Carlsberg increased brand exposure and attracted huge traffic to its website by sponsoring Liverpool. This partnership form may be beneficial in keeping a brand at the forefront of people’s minds long after the campaign has ended.
- Instagram Social Media Campaign: Red Bull
Red Bull has been “giving consumers wings” for over 28 years, and they were placed #69 on the Forbes World’s Most Powerful Brand List in 2020. Since its humble beginnings in 1987, the brand has introduced four new energy drink varieties to suit unique tastes and preferences. Their energy drink is available in more than 170 countries, so it’s no wonder that the firm has sold more than 60 billion cans of their popular drink.
The goal was to raise awareness about the brand’s expansion. Their Instagram campaign aimed to increase awareness and sales of their tropical-flavoured ‘Summer Edition’ energy drink in the Australian market.
Red Bull set the stage for their campaign with a promotional teaser right before summer began, with a clear focus on simplicity and brand building. To draw attention to the new look of the can, they utilised yellow filters on a variety of photographs and videos depicting typical summer days. Because of these efforts, the company was twice as likely as any of its competitors to be connected with the #thissummer Instagram hashtag trend.
- a 10-point increase in top-of-mind awareness
- Favorability had increased by 9 points.
- Unconvinced market drops by 7 points
- 1.2 million people were reached.
There is a sizable market for social media marketing, and Instagram’s influence in driving engaged users is enormous. To use Instagram to build your client base, you must first understand consumer journeys inside and across social networks so that you can use them as well.
- Twitter Social Media Campaign: Auto Trader
Auto Trader intended to use the branded hashtag #AutoTraderGoals in their 2018 World Cup campaign to boost awareness.
The brand was not a sponsor, but it outperformed the World Cup’s official sponsors by trending higher. Every time England scored a goal, the sports marketing effort promised a free automobile. Based on England’s previous World Cup results, the general public expected them not to give away many automobiles!
The #AutoTraderGoals campaign used a systematic approach to Twitter marketing. As England outperformed expectations, the sense of humour and enthusiasm grew.
For the following reasons, this was an excellent example of a branded campaign using hashtag and Twitter marketing:
- Twitter has a ready audience of sports fans, with a male population outnumbering females.
- Because England performed better than predicted, the fact that Auto Trader offered away a vehicle for every goal became a funny story. The corporation faked that the Finance Director was suffering a nervous breakdown and was assisting other teams not to give away as many automobiles.
- When the hashtag trended above those of official World Cup advertisers (such as Coca-Cola) on Twitter, it made the brand memorable. Because of the popularity of the hashtag during every England match, the brand was on everyone’s mind.
- Other firms jumped onto the popularity bandwagon and sent out spoof tweets, spreading the story and the hashtag.
This campaign was successful because:
- It drew attention by using videos.
- It sparked conversations.
- To improve reach, it made advantage of Twitter Conversational Cards.
- It piqued people’s interest. The connection between the Financial Director and the general public resulted in a significant increase in traffic and income on the Auto Trader website.
- YouTube Social Media Campaign: Jamie Oliver’s Food Tube
Food Tube, Jamie Oliver’s YouTube channel, features recipes, instructions, and hilarious videos, as well as guest appearances. Subscribers are encouraged to make comments and recommendations so that they may become a part of the channel’s story.
The channel’s goal is to create a dynamic, engaging community of foodie fans.
Food Tube uses eye-catching branding, a channel trailer, and well-organised playlists such as “Cooking with Kids” and “Staying Healthy.”
Each video has a distinct title, a keyword-rich description, and a custom thumbnail image to attract visitors. The channel does an excellent job at keeping fans interested and browsing between videos.
As a result, Chef Jamie Oliver’s Food Tube has over 5.5 million followers, making it one of the most popular food YouTube channels.
Food Tube doesn’t simply promote a product to increase conversions and revenue. Its goal is to foster a community of foodies by delivering exciting and entertaining material and encouraging followers to participate. Furthermore, if you use YouTube SEO properly, you may raise your videos up the ranks, ensuring that the material gets noticed.
- LinkedIn Social Media Campaign: Maersk
Maersk is the world’s largest container transport corporation, operating in 150 countries. It has employed a number of social media platforms for a variety of marketing purposes.
After completing a social media study, Maersk learned that their customers prefer to communicate with them on LinkedIn more than any other network. So, it used LinkedIn advertising as part of its B2C creative strategy to inform its followers about shipping industry news. It also highlighted industry trends and challenges and encouraged followers to participate in discussions.
As a result, by creating engaging content, Maersk established a strong thought leadership presence on LinkedIn, therefore increasing its reputation. It has employed appealing video material, for example, to address and promote crucial business topics. It intends to use LinkedIn for communication and collaboration rather than simply selling.
Maersk makes great use of the many LinkedIn pages – and all of the pieces on the pages show users that it can express its brand’s message effectively. It also syncs branding across all pages to ensure that the message is constant.
Employees are also made aware of various hashtags such as ‘Together All the Way,’ ‘Maersk Life,’ and ‘Maersk Technology.’ Using these hashtags on its Career pages aids in the organisation of its messages.
Maersk was able to use the potential of LinkedIn advertising over a range of content forms to develop thought leadership and improve reach by giving value to its followers.
These five successful social media campaigns have created waves in recent years across various platforms. These examples show how beneficial social media marketing can be and what difference it can make in lead generation, brand exposure, and sales. So, think of these top campaigns when you prepare your next one!