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Why marketing in the metaverse is nothing short of essential

Why marketing in the metaverse is nothing short of essential

Why marketing in the metaverse is nothing short of essential

When the internet was first introduced, it took a lot of businesses a long time to realise the massive marketing potential. And let’s be real, decades later there are some who still can’t recognise how much more successful they’d be if they took their marketing online.

This is the same situation. Right here, right now.

The metaverse is the next iteration of the internet – the next step in its evolution, so to speak. And for business owners who are able to see that, there’s a huge opportunity to get in fast and make the most of it.

Marketing in the metaverse will quickly become the new normal – so don’t hesitate to make the move with First Page, the metaverse marketing agency that knows Web3 from front to back and inside out.

Understanding the metaverse and its capabilities

Understanding the metaverse and its capabilities

Understanding the metaverse and its capabilities

To first clarify, the metaverse is actually made up of several worlds – it’s not one singular place. These include Roblox, Decentraland, The Sandbox, Fortnite, and many more. However, while these are all separate, the end goal is for them all to be connected so users can easily move assets like NFTs from one world to another.

In the metaverse, users can control their avatar to do things like catch up with friends, play games and even go shopping.

There’s also the potential for users to build their own spaces, and some worlds like Earth 2 offer the ability to buy plots of land. Users can purchase virtual items in most (if not all) metaverse worlds, paying either with the native currency (e.g. Robux in Roblox) or by using cryptocurrency.

Different tech can be used to access the metaverse, including both VR headsets as well as AR devices, which helps to further promote the truly immersive experience.

Don’t miss your window of opportunity – contact our expert metaverse marketing firm

Don’t miss your window of opportunity – contact our expert metaverse marketing firm

Don’t miss your window of opportunity – contact our expert metaverse marketing firm

With new technology like this, there are a lot of businesses who will be a little hesitant to get on board. A lot of this hesitation boils down to one thing: fear of the unknown.

Because of the huge amount of experience we have helping businesses with metaverse marketing, we’ll remove any fears you may have and answer any questions you have before taking the next steps.

And remember – your opportunity to get involved with marketing in the metaverse before your competitors do is shrinking every day. So if you want to stand out from the crowd, it’s vital that you act as soon as possible.

Ready to get the ball rolling with the metaverse marketing firm you know will exceed every single one of your expectations – and then some? It’s time to speak with the team at First Page.

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Metaverse Marketing FAQs

The metaverse is a digital universe which people access with avatars. Users within the metaverse can do everyday things (but virtually, of course), such as hanging out and catching up with friends, playing games, attending events and concerts, and going shopping. They can even create their own VR (virtual reality) spaces.

While you may think there’s one singular metaverse, this isn’t actually the case. There are lots of them, in fact, including Roblox, Fortnite and Earth 2 to name just a few. However, there is a goal to create a seamless transition between each. The different metaverses have their own economy, which utilises either its own native currency or a cryptocurrency.

The metaverse uses a variety of different technologies that can work with each other, like both VR and AR (augmented reality), and most NFTs are compatible and can be used within them.

Learn more about what metaverse means here.

Although Facebook changed its name to Meta recently, it doesn’t actually own the metaverse. Its rebranding to Meta certainly did shine a light on the metaverse and make it a topic of many conversations, though.

And while it doesn’t own it, Facebook/Meta has definitely put plenty of its eggs into the metaverse basket, making deals with various companies that are related to it. They have even acquired Within, the company that created the highly successful VR fitness app Supernatural.

Digital marketing in the metaverse is utilising all of its endless capabilities to better engage with your audience – in a totally revolutionary way.

When approaching a digital marketing campaign, you’re always looking for ways to make it as interactive as possible. And metaverse digital marketing offers that in spades.

From virtual events and gatherings for your brand to creating a virtual gaming experience and more, your opportunities to have meaningful connections with your audience are endless through quality digital marketing in the metaverse.

However, it is important to understand that a strong digital campaign strategy is multi-channeled. That is, for a campaign to be as effective as it can be, it should include not just metaverse marketing but also a range of other channels within the marketing mix – such as SEO and SEM, social media marketing and more.

For a fully personalised digital campaign that includes all the channels required to ensure the best results, speak with First Page today.

WIth the continued increase in VR headset sales in Australia and the trending popularity of both VR and AR around the world, the metaverse is very clearly the next big thing tech-wise.

All signs are pointing to it becoming the new standard in online interactions of all kinds including gaming, social media, and engagement with all kinds of content.

The way a metaverse marketing strategy looks for one business will look vastly different to the next.

There are no ‘cookie-cutter’ packages that will be suitable for every single business, because every business is different!

At First Page, we’ll discuss your goals and tailor a personalised metaverse marketing strategy that aligns to your goals – and will end up not just meeting but smashing each and every one.

You certainly can advertise within the metaverse, and in a vast number of ways. Some of the more popular ways of metaverse advertising currently include:

  • Product placement (e.g. branded clothing freebies for gaming avatars)
  • NFTs (e.g. accessories such as bags that can be bought as NFTs for metaverse avatars)
  • Event placements/display advertising (e.g. sponsoring a concert or event which enables you to brand the event)
  • General display ads (e.g. virtual billboards, bus ads, and outdoor ads)

There are indeed billboards that can be found within the metaverse, and just like the real world you can rent the space to advertise your brand on them!

There are also lots of other ad space opportunities in addition to virtual billboards such as product placement in VR games, sponsored content within social settings and more.

As the metaverse expands, so too will the advertising opportunities.

What's in the metaverse for digital marketing and brands?

The metaverse provides an endless supply of digital marketing opportunities for brands to take advantage of.

And because it’s fully immersive, it’s an unsurpassed way for brands to truly connect with their audience and create meaningful relationships through quality storytelling and interactivity.

The metaverse has a multitude of facets brands can utilise for their digital marketing strategy. From games to shops, social spaces and much more, brands are able to create a seamless way of telling their story in multiple areas that the metaverse offers.

For savvy brands who recognise the currently untapped potential in the metaverse, a marketing agency that has the knowledge and experience to develop a killer strategy can elevate their business to a whole new level.

The metaverse’s capabilities marketing-wise are constantly expanding, and right now there already exist so many highly effective ways of using it within your strategy.

Some of the biggest brands in the world have recognised its potential and are already undertaking a variety of different approaches within the metaverse including (but not limited to):

  • Nike
  • Vans
  • Coca-Cola
  • Domino’s
  • Gucci
  • Microsoft
  • Disney
  • Samsung
  • Adidas

Don’t wait for your competitors to start marketing in the metaverse – be an early adopter and put your band at the forefront of innovation! Call the best metaverse marketing firm in the business – First Page – on 1300 479 226 today.

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