Our specialists.

Maja Konieczna

Performance Media

Luiz Queiroz

Conversion Rate Optimisation (CRO)

Rhymney Mazza

Account Management

A successful blinds and shutters marketing funnel mirrors a well-designed window space. We'll guarantee your path to business growth is always illuminated.

Awareness

We'll identify your potential clients and understand their design and privacy needs, aligning your brand and message for maximum visibility.

Consideration

Once their desire for exquisite window treatments is kindled, we'll create an inspiring and eye-catching ad campaign.

Conversion

We'll refine the consultation and purchase process to enhance conversion rates, capitalising on your nurtured relationships.

Loyalty

Keeping a client is five times more cost-effective than finding a new one. We'll ensure their satisfaction, converting them into your brand champions

SEO for the Blinds & Shutters Industry

FAQs

What is the current state of the blinds and shutters industry in Australia?

Australia's blinds and shutters industry is thriving, owing to the growing emphasis on aesthetic and functional home improvements. The industry, catering to both residential and commercial spaces, is experiencing robust growth driven by innovative designs, energy efficiency concerns, and privacy needs.

What qualifications do blinds and shutters professionals need?

Professionals in the blinds and shutters industry generally require a strong background in design and construction. Specific qualifications can range from vocational training in interior design or carpentry to more specialised certifications in window treatments. Expertise in customer service is also crucial, as it's essential to understand and meet diverse client needs.

How are blinds and shutters services marketed?

Marketing for blinds and shutters services often revolves around showcasing design versatility, quality, and the potential for customisation. Online platforms such as websites, social media, and even virtual reality can be used to exhibit product ranges and inspire potential customers. Content marketing, focusing on interior design trends and home improvement advice, can also be effective in attracting and retaining customers.

What regulations govern the blinds and shutters industry?

While there aren't specific regulations targeted at the blinds and shutters industry, businesses must adhere to Australian Consumer Law, ensuring that products are safe, of acceptable quality, and fit for purpose. There are also mandatory safety standards for corded window coverings to prevent child accidents, which manufacturers, suppliers, and installers must follow.

What are some challenges the blinds and shutters industry faces?

Challenges for the industry include keeping up with evolving design trends, meeting customer demand for high-quality, durable, and aesthetically pleasing products, and differentiating offerings in a highly competitive market. Environmental sustainability is also becoming increasingly important, posing both a challenge and opportunity for businesses in this space.

How can a blinds and shutters business increase its online presence?

A blinds and shutters business can bolster its online presence by maintaining a well-designed, SEO-optimised website that showcases its product range, offers valuable content, and provides a seamless customer journey. Active engagement on social media, targeted online advertising, and encouraging customer reviews also contribute to a stronger online presence.

Australian blinds and shutters industry is carving its niche as an aesthetic and functional titan, generating over $1B in revenue and employing more than 20,000 dedicated professionals nationwide!

Our specialists.