Helping trades increase revenue with strategic marketing solutions.

Helping trades increase revenue with strategic marketing solutions. Helping trades increase revenue with strategic marketing solutions.

Drain the competition & win more jobs with our plumber SEO experts.

Drain the competition & win more jobs with our plumber SEO experts.

We know that getting calls and booking jobs is the main hustle of any plumbing business. But even if you tick all the boxes as the go-to service, there’s no point if potential customers don’t know that.

That’s where we step in as the ultimate plumber SEO agency. Our approach is built to drive non-stop leads, putting your business on page one.

$3.8+ billion

Generated in sales for our clients.

500+

Google reviews globally with a 4.9/5 rating.

14

Digital awards.

Current leaks in SEO for plumbers.
First Page
Current leaks in SEO for plumbers.
SEO FOR PLUMBERS

Current leaks in SEO for plumbers.

The competition in plumbing is cut-throat, and customers often need their fix fast. If you’re not among the top choices, chances are they’ll miss your service. Some existing challenges include:
  • Brutal Competition. If your plumber SEO strategy isn’t dialled in, you’re losing customers to competitors who outrank & out-book you.
  • Search Engine Updates. Slow load speeds, poor mobile usability, and weak authority will tank your rankings fast, especially when Google constantly changes their algorithms.
  • Low Conversion Rates. Getting clicks is not enough. Your website must turn visitors into paying customers with strong calls-to-action.
  • Weak Online Reputation. Reviews act as recommendations for potential customers. If your SEO for plumbers strategy doesn’t build trust, they’ll scroll past you before you know it.

Staying drip-free with
SEO for plumbing businesses.

Setting the stage for digital success

64% of local customers use search engines as their main way to find the service they need. The question is, are they finding your name among the options? With our local SEO agency and the right strategy, you’re getting a head start.

  • 78% of mobile searches lead to an interaction. Having an exceptional SEO strategy improves your site’s responsiveness on all platforms.
  • Your site needs to be visible to ready-to-hire viewers. SEO services for plumbers can help you rise in the ranks and gain more leads.
  • At least half of users look for business information. With a strong map presence and business profile, you’re showing up in the prime spots.

Turning high-intent traffic into high-paying jobs

Targeted SEO services get potential customers to your website when they need you most. Make your business the go-to choice with:

  • Higher Google Rankings. Show up at the top when customers search for plumbers in your area.
  • More Service Calls. Get found by people who want to hire a plumber immediately
  • Google Maps Visibility. Next-level local SEO for plumbers ensures you appear in searches happening in your neighbourhood with suburb-specific rankings.
  • Stronger Reputation. A high-ranking site means more trust, more calls, and eventually, more jobs.

OUR RECENT WORK

Our results speak for themselves.

Triple Zero Plumbing & Gas

Triple Zero Plumbing & Gas

Triple Zero Plumbing & Gas is a family-owned plumbing business located that offers their service around Melbourne. They had built a strong reputation in their local community through word-of-mouth and referrals. However, as competition grew and more customers turned to online searches to find service providers, they would want to improve their presence on the internet and hope to bring more leads to their site.

Their website received minimal traffic, and they struggled to rank for essential plumbing-related keywords.

20%

Keywords on page 1

70%

Visitors are from organic search

20%

Increase in leads

Plunging into page one with our plumber SEO agency.

Results-driven tactics

With our SEO experts, there’s no guessing, just smart data-based decisions. We develop strategies to deliver serious results, turning traffic into revenue.

Custom game plan

Forget generic; we go bespoke. Our customer-focused SEO Agency designs each campaign with your DNA—your goals, audience, and location.

No outsourcing

No more third-party teams on the other side of the world. Our in-house SEO specialists, content writers and technical experts are delivering real results built on fresh ideas.

Transparent reporting

We track rankings, traffic, calls, and leads — and show you the numbers in straightforward reports. With our SEO company, you’ll always know what’s working and what’s next.

The flow of our plumber SEO plan.

1. Keyword Research

Traffic is great, but what we want, and what you need, is the right customer landing on your site. Our SEO experts pinpoint high-intent search terms, positioning your business where it counts and ensuring your website attracts people who actually need your exact service. This even goes down to your locality. With explicit keywords, we map a strategy that locks in on service-specific and location-based searches. From emergency call-outs to major renovations, we focus on the searches that bring in real leads, not just clicks. Your keywords might look like:
  • “Blocked drain plumber across [location]”.
  • “24/7 plumbers in [suburb]”.
  • “Hot water repairs near me”.
Here’s a breakdown of our keyword strategy tailored for plumbing businesses, designed to bring in the most valuable leads.
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2. On-Page SEO

A well-structured, lightning-fast website made for users and search engines is a must-have. We handle it all, from SEO copywriting services that meet Google’s E.E.A.T framework to optimised navigation that makes booking a breeze.
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3. Off-Page SEO

Gaining credibility and trust is essential—no ifs, ands, or buts.  With cutting-edge link building strategies, we ensure your site is backed by high-authority, relevant links—letting search engines know you’re the real deal. We handle directory submissions to get your business listed in all the right places, while online reputation management keeps your Google reviews sleek.
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4. Local SEO

A steady surge of local customers is the secret sauce to sales. Our local SEO for plumbers ensures your Google My Business profile is ready to go, your profile have enough reviews and your contact details are accurate across directories, so you’re #1 in suburb-specific searches. The result?
  • More calls from local customers who need urgent help.
  • Superb visibility on Google Maps and suburb searches.
  • A solid online reputation with real customer reviews.
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Primary Keywords

  • Plumber
  • Plumbing services
  • Plumbing company
  • Plumbing contractors
  • Plumbing experts solutions

Services Keywords

  • Emergency plumber
  • 24-hour plumber
  • Same-day plumbing service
  • Urgent plumbing repair
  • After-hours plumber
  • Drain cleaning
  • Clogged drain repair
  • Sewer line cleaning
  • Water heater repair
  • Water heater installation
  • Leak detection services
  • Pipe repair
  • Toilet repair
  • Shower repair service
  • Kitchen sink plumbing repair
  • Commercial plumbing services
  • Industrial plumbing contractors
  • Gas line repair
  • Gas leak detection service
  • Gas pipe installation

Location Keywords

  • Plumber [neighborhood/city]
  • Plumbing services [neighborhood/city]
  • Plumbing company [neighborhood/city]
  • Plumbing contractors [neighborhood/city]
  • Plumbing experts solutions [neighborhood/city]
  • Emergency plumber [neighborhood/city]
  • 24-hour plumber [neighborhood/city]
  • Same-day plumbing service [neighborhood/city]
  • Urgent plumbing repair [neighborhood/city]
  • After-hours plumber [neighborhood/city]
  • Drain cleaning [neighborhood/city]
  • Clogged drain repair [neighborhood/city]
  • Sewer line cleaning [neighborhood/city]
  • Water heater repair [neighborhood/city]
  • Water heater installation [neighborhood/city]
  • Leak detection services [neighborhood/city]
  • Pipe repair [neighborhood/city]
  • Toilet repair [neighborhood/city]
  • Shower repair service [neighborhood/city]
  • Kitchen sink plumbing repair [neighborhood/city]
  • Commercial plumbing services [neighborhood/city]
  • Industrial plumbing contractors [neighborhood/city]
  • Gas line repair [neighborhood/city]
  • Gas leak detection service [neighborhood/city]
  • Gas pipe installation [neighborhood/city]
Tighten your plumber SEO with various digital marketing channels.
Tighten your plumber SEO with various digital marketing channels. Tighten your plumber SEO with various digital marketing channels.

Tighten your plumber SEO with various digital marketing channels.

First Page
SEO is just one piece of the puzzle. Many businesses benefit from a multi-channel digital marketing campaign, giving your plumber SEO strategies an extra push to bring in more leads and revenue.
  • Google Ads/PPC: We build high-converting Pay-Per-Click campaigns that get your business at the top of search results instantly.
  • Social Media: Scroll-stopping Meta campaigns that put your business in front of homeowners and property managers searching for plumbing services.
  • Blogs: Position your brand as the trusted expert in plumbing with search-optimised blog posts that bring in organic traffic month after month.
  • Email Marketing: Keep your customers coming back with appointment reminders, seasonal service offers, and exclusive discounts—straight to their inbox.

See why our clients rely on First Page!

J
James Campion
April 24, 2025
First Page are professional, quick to respond, in-depth in their research and most importantly, they care about my business like it’s their own!
A
Adam Arzate
April 24, 2025
Professional, Responsive, Savvy. These three words sum up my First Page experience. They completely understand our SEO & web needs.
J
Jacko Ngai
April 24, 2025
An effective & efficient SEO agency. Thanks Loree for her professional and smart recommendations on improving website traffic and leads.
F
Fredrick Mooman
April 24, 2025
We are glad to have First Page help with our SEO aspect. They’re really professional, reliable & provided us with lots of great suggestions.
H
Helen Tode
April 24, 2025
I appreciate they’re always willing to explain the things I don’t understand in a patient way. Nothing is ever too hard. Great service & great SEO results.
R
Raine Chang
April 24, 2025
First Page used their incredible ability, resources & network to demonstrate their professionalism and dedication to my SEO campaigns.

We service the whole
of Australia!

SEO
Darwin
SEO
Sunshine Coast
SEO
Brisbane
SEO
Gold Coast
SEO
Sydney
SEO
Canberra
SEO
Melbourne
SEO
Hobart
SEO
Parramatta
SEO
Geelong
SEO
Ballarat
SEO
Bendigo
SEO
Adelaide
SEO
Perth

Plumber SEO Services

FAQs

Unlike general SEO, which aims for broad rankings, SEO services focus on location-based keywords that real customers type when they need a plumber fast. Ranking for the right, high-intent keywords means you’re in front of the right audience—those ready to book.
When choosing an SEO company, keep an eye out for these features:
  • Proven Results: They should have a track record of ranking businesses like yours in competitive markets.
  • High-Intent Targeting: You know they’re the real deal when they focus on driving real leads that turn into paying customers.
  • Local SEO Experts: They should own local search and know how to get your business ranking for suburb-based searches.
  • Transparent Reporting: You should see exactly where your money is going and what results you're getting.
  • Strategic Approach: They should understand search behaviour and tracking patterns, ensuring visitors convert to bookings.
Every plumbing business wants the top spot on Google because most customers aren’t scrolling past page one. That’s why working with SEO experts is the only way to stay ahead. A surefire strategy, combined with optimised service pages and clear calls to action, will get more potential customers clicking on your business instead of the next guy’s.
SEO for plumbing businesses, like any other home service industry such as flooring, locksmiths, HVAC, and electricians, can be quite challenging. These industries are highly competitive, with many local players vying for the same customer base. To stand out, a strong SEO strategy is essential to ensure your business ranks well and attracts the right customers.
SEO doesn’t have a one-night turnaround; most plumbing businesses start seeing changes within 3 to 6 months. How quickly you get to where you want to be depends on how competitive your local market is, the current authority of your site, and its current SEO state. A brilliant SEO strategy is all about building momentum—rankings go up, leads increase, and your business gets stronger over time.
  • Google Analytics: Tracks site traffic, search queries, and how visitors engage with your pages.
  • Call Tracking: Links phone calls directly to organic search, so you know how many leads came from SEO.
  • Form Submissions: Tracks inquiries from website contact forms.
  • Online Booking Data: Measures how many customers book services after finding your site on search engines.
  • Google Business Profile Insights: Shows profile views, customer interactions, and call requests.
It’s all about real, measurable growth. If your website isn’t bringing in customers, it’s time to hire an SEO company that knows how to make it work.

Other related industries we've worked with.

Significant negotiation clout
with our partners.

Our network of premier partners gives us exclusive access to first in-market media products, exclusive collaboration plans and inside intel, so we can keep you ahead of your competition.

Google Partner
Tiktok Partner
IMAA Partner
LinkedIn Marketing Partner
ContentKing Partner
Microsoft Bing Partner
Shopify Partner
Pinterest Partner
Hubspot Partner
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