What Is Email Automation? The 10 Best Automated Email Tools

Email automation has become an essential tool for many businesses in Australia. It allows companies to save time and resources by automating repetitive tasks, such as sending out email marketing campaigns or customer support inquiries.

Email automation can also help businesses increase their sales and conversions by making it easier for customers to purchase products and services. By providing a streamlined process for customers to follow, businesses can make it simpler for them to make a purchase, which can lead to more sales.

Email marketing for beginners

Email marketing is a strategic way to stay in touch with your customers and prospects. It involves sending out messages (usually in the form of newsletters or product announcements) to a group of people via email. Email marketing can be a great way to keep your customers informed about what’s going on with your business, and it can also be used to build relationships and trust with potential customers.

There are a few things to keep in mind if you’re one of the many email marketing beginners out there. The first thing you’ll need to do is build a list of subscribers. This can be done by offering something of value, such as a free e-book or white paper, in exchange for people’s email addresses. Once you have a list of subscribers, you’ll need to create email content that is interesting and relevant to them. From there, you can send out your emails regularly to stay top of mind with your subscribers.

Email marketing can be a great way to build relationships with your customers and prospects. With a little effort, you can create a system that will keep your business relevant, leading to a huge generation of sales down the track!

The top automated email tools on the market

There are so many automated email marketing tools out there, that sometimes it’s difficult to know which one to choose for your business. Fortunately, each brand has a slightly different approach to marketing automation, and there is sure to be one that suits your business needs perfectly. If you’re in the market for affordable email tools that get the job done, read on!

1. Constant Contact

Screenshot of Constant Contact home page

Constant Contact is an email automation tool that allows you to stay in touch with your customers and prospects. Constant Contact is known for creating seamless, aesthetically-pleasing bulk emails that are both responsive and mobile-friendly, so they look great on any device. 

You can also easily add images, videos, and social media links to your emails to make them even more engaging. And best of all, Constant Contact comes with a wide range of templates that you can use to create professional-looking emails quickly and easily. 

Together, these features make Constant Contact the perfect tool for small businesses and solopreneurs getting off the ground, allowing them to stay in touch with the people that matter early on. 

2. MailChimp

Screenshot of Mailchimp home page

MailChimp is one of the most popular and well-known email automation tools on the market in Australia, and for good reason. The brand stands out for its versatility, simplicity of use and range of add-ons and integrated features. 

You can use MailChimp’s automation software to send out emails on a schedule or in response to certain events (such as someone subscribing to your list). Manage your mailing lists with ease from a single, central database, and edit details about them with the click of a button. 

MailChimp’s reporting tools also help you track how well your emails are performing, so you can adjust your communication and sales strategies accordingly. 

3. AWeber

Screenshot of  AWeber home page

AWeber is a simple and effective email automation tool that easily integrates with a wide range of platforms. Additionally, AWeber offers a variety of features that make it a great choice for email automation, including autoresponders, follow-up messages, and more.

These platforms include WordPress, Shopify, and Facebook, among others. AWeber makes it easy to add email subscribers from these platforms with its simple integration process.

The integration process for AWeber is as follows. First, you’ll need to create an account with AWeber. Once you’ve done this, you can then log into your account and select the platform that you want to integrate with. AWeber will provide you with a code that you’ll need to add to your website. Once you’ve added this code, your email subscribers will be automatically added to your AWeber account.

AWeber is a great tool for growing your email list. If you’re looking for an easy way to add email subscribers from a variety of platforms, AWeber is a great option.

4. GetResponse

Screenshot of GetResponse home page

You can access a range of niche email automation features with GetResponse. 

  • Send out automated emails: GetResponse makes it easy to send out automated emails. You can create an email campaign and schedule it to send out at a later date, or you can set up an autoresponder series that will send out emails automatically when someone subscribes to your list.
  • Automatically add new subscribers to your email list: GetResponse can automatically add new subscribers to your email list, making it easy to grow your list without manually adding new subscribers.
  • Segment your audience: GetResponse makes it easy to segment your audience into different groups, making it easier to target your emails to the right people.
  • Personalize your emails: GetResponse allows you to personalize your emails, so you can send out truly personalized emails that will resonate with your audience.
  • Automatically track results: GetResponse automatically tracks results, so you can see how well your email campaigns are performing.

GetResponse is a great choice for email automation because it offers a wide range of features that make it easy to send out automated emails, grow your list, and track results.

5. VerticalResponse

Screenshot of Verticalresponse home page

Because it has so many features that make it simple to use and successful, VerticalResponse is a terrific solution for email automation. First off, VerticalResponse offers a huge selection of themes that may be utilised to design stunning and expert-looking emails. In order to send targeted emails to particular audiences, VerticalResponse also makes it simple to manage your contacts and build groups. Last but not least, VerticalResponse provides a variety of monitoring and analytic tools that let you monitor the effectiveness of your emails and make the required modifications to maximise results. Overall, VerticalResponse is a fantastic option for people seeking an email automation service, thanks to these capabilities.

6. iContact

Screenshot of iContact home page

iContact allows you to create beautiful emails with minimal effort. With a wide range of templates and a drag-and-drop email builder, it’s easy to make professional-looking emails that will engage your subscribers.

iContact also offers powerful automation features, so you can send targeted messages to your subscribers at the right time. For example, you can set up welcome emails for new subscribers, or birthday messages for subscribers who have signed up for your newsletter.

With iContact, you can be sure that your emails will always look great and reach the right people at the right time.

7. Benchmark Email

Screenshot of benchmark home page

Here are six great reasons to give Benchmark email a try:

  1. Ease of Use: The user interface is very intuitive and easy to use. You can easily create email campaigns and automate your email marketing process with just a few clicks.
  2. A wide range of templates: Benchmark Email comes with a wide range of templates that you can use to create beautiful and effective email campaigns.
  3. Affordable pricing: Benchmark Email’s pricing is very affordable, especially when compared to other similar tools on the market.
  4. Excellent deliverability rates: With Benchmark Email, you can be sure that your emails will reach the inboxes of your subscribers.
  5. Detailed reports: Benchmark Email provides detailed reports that show you how your email campaigns are performing.
  6. Free trial: You can try Benchmark Email for free before deciding whether to subscribe to the paid plan.

If you’re looking for an email automation tool that is easy to use, affordable, and comes with a wide range of features, then Benchmark Email is the perfect tool for you. Try it today and see how it can help you streamline your email marketing process.

8. StreamSend

Screenshot of streamsend home page

This email automation program called StreamSend makes it simple to send emails to big groups of recipients. StreamSend may be used to automate email sending, as well as to establish and maintain email lists. It is possible to customise emails, measure outcomes, and other capabilities with StreamSend, making it a perfect option for email automation. Behavioral marketing automation and email marketing are two cutting-edge services offered by StreamSend. To help small and midsize businesses create and deliver successful email campaigns, they provide a strategic marketing solution.

9. Pinpointe On-Demand

Screenshot of pinpointe home page

Pinpointe On-Demand is an excellent email marketing solution since it has a variety of features that make it simple to develop and manage email campaigns. To begin, Pinpointe On-Demand offers templates for creating emails, which may save you a lot of time. Furthermore, Pinpointe On-Demand provides a plethora of personalisation possibilities, allowing you to customise your emails to match your brand. Finally, Pinpointe On-Demand offers thorough reporting so you can track the effectiveness of your email campaigns.

10. InfusionSoft

Screenshot of keap home page

InfusionSoft is a robust email marketing solution with several features that make it an excellent choice for organisations of all kinds. InfusionSoft’s complete email marketing suite, which includes everything from autoresponders and email templates to campaign management and reporting tools, is perhaps its most enticing feature. This simplifies the creation and management of complicated email marketing programmes, as well as the tracking of their progress and outcomes. Furthermore, InfusionSoft has high deliverability rates, which means your emails are more likely to reach their intended recipients. InfusionSoft’s A/B testing and segmentation tools can also help you enhance your open and click-through rates. Overall, InfusionSoft is a strong email marketing platform, but its deliverability rate is what helps it to stand out.

Advanced Marketing Automation Strategies

First Page is your best go-to for advanced marketing automation strategies. The team at First Page can tailor your email automation to suit the needs of your business.

First Page has a suite of marketing automation tools that are designed to increase efficiency and productivity in your marketing campaigns. From email templates to lead capture forms, First Page has everything you need to automate your marketing processes.

First Page’s marketing automation tools are easy to use and customizable, so you can make sure that your campaigns are running smoothly and efficiently. With First Page, you can focus on your core business goals and leave the details to us.

If you’re looking for a partner that can help you take your marketing campaigns to the next level, look no further than First Page. We’re ready to help you achieve your marketing goals. Contact us today to learn more about our services.