The Ultimate Guide to Advertising on Facebook

Facebook is one of the most popular social media platforms in the world. It has over 2 billion active users, and businesses of all sizes are taking advantage of its advertising opportunities. In this guide, we will discuss everything you need to know about how to advertise on Facebook. We’ll cover topics such as creating ads, targeting your audience, measuring results, and more! So whether you’re a beginner or a seasoned pro, this guide has something for you!

Types of Facebook Ads

There are a lot of different types of Facebook ads to choose from, and the one you go with will depend on your marketing objectives. Below are the different types of Facebook ads you can choose from.

Image Ads 

Mobile screenshot examples of facebook image ads
Image courtesy of Facebook

Image ads are a great way to promote your brand on Facebook. They are highly visual and can be very effective in getting your message across. There are a few things to keep in mind when creating image ads, such as the size of the image, the text that goes with the image, and the call to action. But overall, image ads are a great way to reach out to potential customers on Facebook.

One benefit of using image ads is that they can be very eye-catching. People scroll through their newsfeeds quickly, so you want your ad to stand out. An attention-grabbing image is a great way to do this. Another benefit of using images is that they can tell a story quickly. You can include a short caption with your image to explain what your product or service is all about. This is a great way to get potential customers interested in what you have to offer.

Video Ads

MObile screenshot examples of facebook video ads
Image courtesy of Facebook

There are many different types of video ads that can be run on Facebook. These include in-stream, true view, and carousel. In-stream video ads are those that appear in the middle of a video that someone is already watching. True view video ads are skippable and appear before or after a video. Carousel video ads are those that appear in the form of a collection of videos that people can scroll through.

Video advertising on Facebook has several benefits. One is that it allows you to reach a large audience with your message. Another benefit is that it is highly engaging and can capture people’s attention in a way that other forms of advertising may not be able to do as effectively. Finally, video advertising on Facebook can be very cost-effective, especially when compared to other forms of advertising such as television or print.

Poll Ads

Mobile screenshot examples of facebook poll ads
Image courtesy of Facebook

Facebook poll ads are a great way to engage with your audience and get their feedback on various topics. They can also be used to increase brand awareness or drive traffic to your website. Poll ads are relatively inexpensive and easy to set up, making them a great option for small businesses or those just starting with Facebook advertising. When done correctly, poll ads can be a powerful tool in your marketing arsenal.

Mobile screenshot examples of facebook carousel ads
Image courtesy of Facebook

Carousel ads are a type of Facebook ad that allows you to showcase multiple images or videos in a single ad unit. This makes them ideal for storytelling and highlighting different products or features of your business.

Benefits of using carousel ads include:

  • Increased engagement: Carousel ads are more eye-catching and interactive than traditional static ads, which can lead to increased engagement rates.
  • More space to tell your story: With up to ten images or videos in a single carousel ad, you have more space to tell your story and highlight different aspects of your business.
  • Higher conversion rates: Studies have shown that carousel ads tend to have higher conversion rates than other types of Facebook ads.

Slide Show Ads

Mobile screenshot examples of facebook slideshow ads
Image courtesy of Facebook

Slide show ads are a type of Facebook ad that allows businesses to showcase up to five images or videos within a single ad. This format is best used to tell a story or highlight different products or services.

The benefits of using slide show ads include:

  • Increased engagement: Studies have shown that people are more likely to engage with video and image-based content than text alone.
  • More versatile: Slide show ads allow businesses to get creative and tell their story, as opposed to relying on just one image.
  • Captivating: The moving images in slide show ads are eye-catching and can hold viewers’ attention

Collection Ads

Mobile screenshot examples of facebook collection ads
Image courtesy of Facebook

If you’re looking to get the most out of your Facebook advertising, you need to be using collection ads. Collection ads are a type of ad that allows you to showcase multiple products within a single ad. This is an incredibly effective way to advertise on Facebook, as it allows you to show off several products at once and give potential customers a better idea of what you have to offer.

There are many benefits to using collection ads, but one of the biggest is that they can help increase conversion rates. By providing potential customers with multiple options within a single ad, you’re giving them more chances to find something that they’re interested in. This can lead to more sales and more satisfied customers overall.

Instant Experience Ads

Mobile screenshot example of Facebook instant experience ads
Image courtesy of Facebook

Instant experience ads are designed to give users a fast and immersive experience when they click on your ad. When creating an instant experience ad, you can choose from a variety of templates to showcase your product, service, or event in a way that is both visually appealing and easy to consume. Instant experience ads also load quickly, even on mobile devices, so users are less likely to abandon your ad before it has a chance to capture their attention. 

The benefits of using instant experience ads include increased engagement, conversions, and brand awareness. 

Lead Ads

Image courtesy of Facebook

Facebook lead ads are a type of advertising that allows businesses to collect leads from potential customers. The benefits of using lead ads include:

  • You can target specific audiences with your ads, making them more likely to convert into customers.
  • Lead ads are less intrusive than other types of advertising, so potential customers are more likely to engage with them.
  • Lead ads make it easy for customers to sign up for your email list or newsletter, providing you with a way to stay in touch and nurture those relationships.

Dynamic Ads

Mobile screenshot examples of facebook dynamic ads
Image courtesy of Facebook

Dynamic ads are one of the most powerful tools that Facebook offers advertisers. With dynamic ads, you can show relevant products or services to people who have already expressed interest in what you’re offering. This allows you to create highly targeted and personalized ads that are more likely to convert into sales or leads. 

Dynamic ads are also very effective at retargeting potential customers who have visited your website but didn’t make a purchase. Overall, using dynamic ads is an excellent way to increase your conversion rate and ROI from your Facebook advertising campaigns. 

Messenger Ads

Mobile screenshot examples of Facebook messenger ads
Image courtesy of Facebook

Facebook Messenger Ads are a great way to reach out to potential customers on the world’s largest social network. With over two billion monthly active users, Facebook offers businesses a massive pool of people to target with their marketing messages. And, as Messenger is one of the most popular messaging apps around, it’s no surprise that more and more businesses are turning to Messenger Ads to reach their target audiences.

Stories Ads

Screenshot examples of Facebook stories ads
Image courtesy of Facebook

Stories ads are a great way to connect with potential customers on Facebook. They allow you to show off your products or services creatively and engagingly, and they’re also highly effective at driving sales. Studies have shown that story ads can boost purchase intent by up to 80%.

Augmented Reality Ads

Mobile screenshot examples of facebook AR ads
Image courtesy of Facebook

Augmented reality ads are a new way to advertise on Facebook. By using your phone’s camera, you can place virtual objects in the real world and interact with them. This makes ads more interactive and engaging, which can lead to better results.

Some benefits of augmented reality ads include:

  • Increased interaction with customers
  • Higher levels of customer engagement
  • A more immersive experience for customers
  • Potential to increase sales and conversion rates.

How to Advertise on Facebook

person in mustard sweater typing on laptop

The first thing you will need to think about is choosing an objective for your ads. There are a few different objectives you can choose from when creating a Facebook ad. The most common objectives are brand awareness, reach, traffic, engagement, app installs, video views, lead generation, and messages.

You should start by selecting your objective based on what your end goal is for the ad. For example, if you want people to download your app, you would select “app installs” as your objective. If you just want people to watch your video, then select “video views”.

Each objective has its own optimization goals and bidding options that Facebook will use to try and get your ad in front of as many people as possible who are likely to take the desired action.

For example, if you are optimizing for brand awareness, Facebook will try to show your ad to people who are more likely to recall it later. If you are optimizing for reach, Facebook will try to show your ad to as many people as possible.

Once you have selected your objective, you can then start creating your ad.

Facebook Ad Specs

Just like any other advertising platform, Facebook has its own specific ad requirements. Here are the things you need to know about the Facebook ad specs before creating your Facebook ad campaign:

Image Size: Your image should be at least 1200×627 pixels for the best results on all devices. Keep in mind that your image will be cropped to a square on mobile devices, so make sure the most important part of your image is visible within that square.

Text Limit: 125 characters.

Headline Limit: 80 characters. Use this space to grab attention and let people know what your ad is about.

Link Description Limit: 30 characters long. Use this space to give people a brief overview of what they’ll find if they click on your ad.

Call-To-Action Button: Your call-to-action button can be one of the following: Shop Now, Learn More, Sign Up, Book Now, or Download. Choose the button that best suits the goal of your ad campaign.

Facebook Ads Cost & Budget

hand holding mobile displaying calculator

The cost of Facebook ads varies depending on several factors, including your geographical location, the type of product or service you are promoting, and the size of your target audience. However, there are some general guidelines you can follow to estimate how much you’ll need to spend on your Facebook ad campaign.

In terms of the ad budget, it is advisable to start small and gradually increase your spending as you begin to see results. A good rule of thumb is to allocate around $50-$100 per day for your Facebook ad campaigns. Of course, this amount can be adjusted according to your overall marketing budget and objectives.

When it comes to targeting options, Facebook offers a wide range of options that allows you to target specific demographics, interests, and even behaviours. For example, you can target people who live in a certain area, who are interested in specific topics, or who have made recent purchases from your competitors.

To get the most out of your Facebook ad campaigns, it is important to track your results and analyze your performance regularly. By doing so, you will be able to identify what is working and what isn’t, and make necessary adjustments to improve your ROI.

Tips for Running the Best Facebook Ads

If you’re looking to get the most out of your Facebook advertising, here are a few of our top tips for running Facebook ads that sell. First and foremost, make sure your ads are targeted at the right audience. This means creating ads that appeal to the demographics, interests, and behaviours of your target customers.

Another tip is to make sure you are thinking of creative ideas for Facebook ads, try things that will grab your audience’s attention and encourage them to find out more about your products. 

Another important tip is to create compelling ad copy that tells a story and speaks to the needs of your target customers. Your ad copy should be clear, concise, and persuasive. Finally, make sure your ads are properly formatted and placed in strategic locations on Facebook where they’re likely to be seen by your target audience.

Facebook Advertisement Checklist

blurry zoom in of facebook logo on screen

Now that you have your ad campaign up and running, it’s important to keep track of how it’s performing. Use this Facebook advertisement checklist to make sure you’re getting the most out of your Facebook advertising.

  • Check your ad delivery: Are your ads being delivered to the people you want to reach? You can check this in the “Ad Delivery” section of your Facebook Ads Manager.
  • Test different ad creative: Try out different images, videos, or text in your ads to see what works best with your audience. You can do this by creating multiple versions of your ad and then comparing the results in the “Ad Performance” section of Ads Manager.
  • Monitor your budget: Keep an eye on how much you’re spending on your ad campaign and adjust accordingly. You can do this in the “Budget” section of Ads Manager.

Bring in the Experts 

As a business, it is important to have a well-managed and optimised Facebook Ads campaign to be successful. This is where the experts at First Page come in.

First Page is Australia’s leading digital marketing agency. We are experts in all things digital, including Facebook Ads. We help businesses create and manage their campaigns so that they can achieve their desired results. Contact us today on 1300 479 3226 to learn more about how we can take your business to the next level through Facebook Ads.