Navigating the Google August 2023 Core Update

The digital world never rests, does it? Just when we thought we had a moment to catch our breath, Google rolled out their August 2023 Core Update. Don’t fret though; we’ve got your back! Our blog will uncover exactly what this update means for you.

The August 2023 Core Update: What’s the Big Deal?

Google unveiled its August 2023 core update on August 22nd, and by August 23rd, they officially announced its rollout. These updates, like the March 2023 broad core update, showcase Google’s continuous efforts to refine its search algorithms and deliver the most relevant search results.

Why You Should Care

Heads up to all brands, businesses, and organisations out there! Google’s algorithm updates are essential to watch out for.

Why?

They influence how and where a website shows up when someone makes a search query. Any twists and turns from these core updates can either boost or hamper your site’s organic traffic, ultimately affecting your revenue. When Google drops these updates, it’s important to understand whether a shift in rankings was due to changes you made on your website or changes in Google’s elusive algorithm.

Understanding the Algorithmic Shift

These broad core updates are intrinsic to how Google evaluates content and determines what pages are most relevant for specific queries. Google doesn’t share every detail about these changes, but the main idea is clear: what matters most is the quality of content and relevance.

A Focus on Quality Content

Remember Google’s 2022 advice on focusing on people-first content? That mantra remains consistent. The push for high-quality, user-centric content isn’t just a trend; it’s the new standard. As content creators and SEO professionals, it’s essential to remember that providing genuine value to readers will always be a non-negotiable if you want to perform.

Impact on Rankings

It’s no secret that with every core update, some sites may experience ranking changes. These changes reflect Google’s efforts to ensure the most relevant and useful content is presented to users. It’s essential to monitor these shifts and adapt accordingly.

If you’re keeping tabs on your site and notice the numbers going south, don’t be too alarmed! A sudden drop in ranking might be purely due to an algorithm change, rather than an indication that something is actually ‘wrong’ with your website. In fact, ranking fluctuations are totally normal after an algorithm update. And remember, having a good SEO squad (like us!) in your corner can work wonders. We’ve dealt with countless algorithm changes and will help you get back up on your feet.

How We Tackle Change Head-On

First Page isn’t just any marketing agency. We’re a team that prides itself on being agile and adaptive. With every update, we dive deep into understanding its nuances to ensure our strategies are tailored to deliver optimal results for our clients. Our team of experts is constantly monitoring the effects of these updates, strategising, and optimising to ensure the success of our clients. We’ve always got your back!

What’s Next?

Change is the only constant in the world of SEO. And while updates can seem daunting, they’re just another opportunity for businesses to refine their strategies and focus on delivering value to their users. Keeping abreast of these changes and staying flexible is the key. With First Page by your side, navigating these changes becomes a whole lot easier. Two brains are better than one, after all!

Achieve Game-Changing Results with Professional SEO Services

The digital landscape is always changing, and while that might feel overwhelming at times, you’re not alone on this journey. First Page is always here, studying, adapting, and ensuring that our clients come out on top. Rest assured, we will always keep our clients in the loop with the latest changes, so you don’t have to worry about missing out on the next juicy update.

No matter how big or small your business is, you can trust that we keep our clients’ best interests at heart, always.

Contact us today to get started with our epic SEO services.