Pin It To Win It: Pinterest & Amazon Team Up For Ad-tastic Collaboration
What do Pinterest and Amazon have in common? Not much, right?
Amazon is like the ultimate online shopping paradise, where you can find pretty much anything your heart desires, from books and electronics to clothing and groceries. Pinterest, on the other hand, is a visually-driven platform where people can discover and share ideas by “pinning” images to their virtual boards. It’s a massive playground for creative inspiration, from DIY projects and fashion trends to delicious recipes and home décor ideas.
But you know what they say, opposites attract! In some juicy news, it’s been revealed that Pinterest and Amazon are joining forces for an unprecedented third-party ads partnership. So, hold onto your pinboards, fasten your seatbelts, and brace yourselves because this dynamic duo is gearing up to take the ad world by storm, transforming the way we discover, engage with, and shop for products through different platforms.
Why You Shouldn’t Sleep on Pinterest
Pinterest is a visually-driven wonderland where creativity runs wild and dreams are built one pin at a time. But Let’s be honest; it doesn’t receive nearly as much attention as other platforms like Instagram, TikTok, Facebook and Twitter. That being said, Pinterest has a lot more to it than just pretty pictures and DIY ideas.
In fact, there are plenty reasons why it can be an absolute powerhouse when it comes to marketing:
First things first, the platform’s demographic is unique, as Pinterest users are known to have a higher purchase intent compared to other social media platforms. This means that people on Pinterest are not just casually browsing but are actually ready to buy. So, if you play your cards right and create pins that resonate with your target audience, you’ll be able to convert those Pinners into customers more easily.
Not to mention, its audience is dominated by females, which is a whole lot of purchasing power just waiting to be tapped into. How? Women are expected to control almost 75% of discretionary spending worldwide by 2028!
Pinterest is all about the eye-candy, and that’s exactly what makes it perfect for showcasing your products in the best light possible. By creating stunning, high-quality images of your products, you can grab the attention of potential customers and entice them to learn more about your brand. Just remember, a picture is worth a thousand words, so make your pins count!
The lifespan of your pins is also something worth mentioning. Unlike other social media platforms where your posts can get lost in the crowd within hours or days, pins on Pinterest can keep driving traffic for months or even years. That means your marketing efforts on Pinterest have a longer-lasting impact, giving you a great return on your investment.
Search Engine Functionality
Keep in mind that Pinterest is also a search engine in its own right. Users come to the platform to find specific ideas, products, or services, making it a goldmine for businesses looking to target their marketing efforts effectively. Say goodbye to mindless scrolling and hello to purpose-driven pinning and showcasing products in a captivating way!
Pin-spiration: Exploring the Different Types of Pinterest Ads
Here are the main types of ads you’ll come across on the Pinterest platform:
Product Pins are your trusty sidekicks in turning casual browsers into customers. These pins showcase your products in all their glory, complete with real-time pricing, availability, and a direct link to your online store. It’s like having a virtual salesperson right at your fingertips! Users can easily save Product Pins to their boards, making them a must-have for any brand looking to drive sales and boost brand awareness.
Meet Collection Ads – the Pinterest equivalent of a perfectly curated boutique. These ads feature a primary image accompanied by several smaller images, offering users a snapshot of your product range or a themed collection. By giving your audience a taste of what’s in store, Collection Ads entice users to click through and explore your offerings further.
Carousel Ads are like the Swiss Army knives of Pinterest ads, letting you showcase up to five images within a single ad unit. Whether you’re highlighting different aspects of a product, telling a story, or promoting multiple products, Carousel Ads offer a versatile and engaging format that’s sure to catch users’ eyes. Plus, each image can have its own unique link, making it a breeze for users to explore your brand even further.
Shopping Ads are the ultimate tool for turning pins into purchases. These nifty ads take Product Pins to the next level by automatically converting your existing pins into shoppable ads. With just a few clicks, Pinterest users can go from discovering your products to buying them – all within the platform. It’s never been easier to connect your brand with eager shoppers!
Pinterest X Amazon Advertising Collaboration
Now, this isn’t just any ordinary collaboration. Amazon is officially the first-ever third-party advertising partner on Pinterest, as announced in a blog post alongside the company’s first-quarter earnings report. That’s a pretty big deal, don’t you think?
So, how’s this new partnership actually going down?
Picture this: Pinterest users stumble upon an Amazon ad, and poof, they’re whisked away to Amazon’s website to snag their new treasure. Talk about shopping made easy!
But hold your horses, because this ad integration isn’t happening overnight. It’s going to roll out slowly over a few quarters, and Pinterest isn’t spilling the beans on ad placements or short-term revenue forecasts just yet. In fact, they don’t expect this new partnership to make a significant impact on their revenue until next year.
Why Pinterest Teamed Up With Amazon
You might have noticed that Pinterest has been focusing on creator tools lately, but they hit the brakes on that. Instead, they’re shifting gears towards shopping, and teaming up with Amazon is a smart move.
The collaboration between these two giants will unlock a world of opportunities for Pinterest, giving its users access to Amazon’s vast range of products and categories. As a result, Pinterest will become an even more engaging platform for users, who can now discover, save, and directly purchase items from the e-commerce behemoth’s massive inventory.
Not to mention, most Amazon customers already have their payment info locked and loaded, which means faster checkouts and happier shoppers. Plus, this partnership connects users from inspiration to action in a snap, creating a seamless shopping experience for everyone.
The cherry on top? Advertisers can tap into Amazon’s killer advertising game and Pinterest’s highly-engaged user base, potentially scoring higher conversion rates and a sweet return on ad spend. It’s a win-win situation for both companies and their users, as well as brands looking to thrive in the digital world!
How the Pinterest Experience is Evolving
Pinterest has always been the go-to spot for fashion and interior inspiration, but when it comes to raking in the big bucks like Meta, TikTok, and YouTube, they’ve been playing catch-up.
The good news is, things are looking up! Pinterest just released their Q1 2023 earnings, and guess what? They totally crushed it! Exceeding predictions, Pinterest reported a jaw-dropping $1.17 billion in revenue, which is a 78% increase year-over-year.
More than half of Pinterest users are already shopping on the platform, as revealed by Bill Ready at Shoptalk in April. So, in recent years, Pinterest has been working hard to monetise that strong user purchase intent without losing its unique charm.
In fact, user engagement with shoppable content on Pinterest is booming, and they’re all about keeping that momentum going. How? By adding more awesome brands and products to the platform and giving users the VIP treatment by connecting them directly to Amazon for purchases.
Bill Ready, Pinterest’s CEO, said in a statement, “This milestone partnership will add to the great brands already on the platform and provide more comprehensiveness, shoppability, and a best-in-class buying experience for users, along with greater performance for brands and advertisers.” Basically, they’re on a mission to make every Pin shoppable and turn your visions into reality!
Turbocharge Your Sales With Professional Pinterest Advertising
With this incredible Pinterest and Amazon collaboration, there’s never been a better time to up your marketing game and make the most of Pinterest’s ad potential. To take things up a notch, why not jump on board and let our team at First Page help you unlock the true power of Pinterest advertising?
We’re all about turning your pins into profit and taking your brand to the next level. So, don’t miss out on this ad-tastic opportunity – get in touch with us today, and let’s make some marketing magic happen!