Fast Track to Purchase: Pinterest’s Mobile Deep Links Transforming Online Shopping
When it comes to online shopping and retail, Pinterest holds a special place in our hearts. After all, who doesn’t love a good mood board? But now, they’ve gone a step further. Picture this: Pinterest, but make it even more shopping-friendly. With the introduction of mobile deep links for shopping ads, Pinterest is revolutionising the retail game.
Exploring the Labyrinth of Mobile Deep Links
So, what exactly are mobile deep links?
A simple answer would be: it’s your virtual teleportation device. In other words, they’re a super convenient way for users to be directed straight to a specific page within an app.
Imagine this: you’re mindlessly scrolling through your Pinterest feed, and boom! You stumble across a pair of shoes that you just can’t take your eyes off. With a mere tap on your screen, you’ll be transported, no magic carpet needed, straight to that specific pair of shoes within the retailer’s app. You’re no longer just window-shopping on Pinterest; you’re already in the shop, ready to make the purchase.
But wait, you say you don’t have the app? No problemo! The system is smart enough to whisk you off to the retailer’s website page instead, right within the Pinterest app. You don’t have to sweat about being left out of the party. Whether you’re an Android aficionado, an iOS enthusiast, or a committed web surfer, Pinterest has ensured that you get the full experience.
But the excitement doesn’t end here. The magical world of mobile deep links is a bit more complex than what meets the eye. Deep linking is not just a tool for teleportation, it’s a clever way to enhance user experience, making your shopping journey smoother and more enjoyable.
Mobile Deep Links: How Does it Work?
The technicalities of this new feature might seem daunting, but trust us, it’s as easy as pie! There’s a bit of variation in how you can use these deep links, depending on what you want your ad to do.
If you’re using the catalogue sales objective, you can use one deep link across Android, iOS, and web. For consideration and conversion objectives, there’s the flexibility of either two different links (app link for Android, iOS, and web link) or just one destination link.
Deep links can be used on static images, videos, and idea ads, depending on your campaign objective. Just keep in mind that for the catalogue sales objective, deep links are exclusive to static images.
But hey, don’t worry if this sounds complicated. Pinterest’s got you covered with super easy guidelines on how to set these links up using their Ads Manager and Bulk Editor. So whether you’re going for consideration and conversion objectives, or a catalogue sales objective, it’s like a walk in the park.
Just follow the prompts, add your links, and voila! You’re good to go.
A Retailer’s Paradise: Pinterest’s Grand Vision
Pinterest is certainly no stranger to innovation. With the introduction of mobile deep links, Pinterest is ensuring that the path from discovery to purchase is as smooth as butter. By eliminating the extra steps and clicks, they’re improving the shopping experience, leading to potentially higher conversions.
Pinterest’s Chief Revenue Officer, Bill Watkins, shares that a significant number of Pinterest users come to the platform to shop. “We’re seeing a nearly 30 percent increase in attributed checkouts for retailers who upload their catalogues. By introducing mobile deep links, we’re now making it easier to connect our users with retailers to shop the products they discover on Pinterest,” says Watkins.
What Mobile Deep Links Mean For Marketers
If you need more convincing, here are three reasons why marketers should use mobile deep links on Pinterest:
Capitalise on the Shopping Mindset
Pinterest users often come to the platform with a shopping mindset. By directly leading them to make a purchase, marketers can truly capitalise on this shopping intent. Essentially, you’re leveraging Pinterest as a virtual shopping assistant that effortlessly leads customers from discovery to decision.
So Long, Extra Clicks!
Well, imagine a world where your customers can tap on a shopping ad they fancy, and bam! They’re taken straight to the product’s page. No more fiddling around to find that dreamy blue vase they saw in your ad, they’re instantly transported there. This gives ‘eliminating extra steps’ a whole new meaning and might just give your shopping campaigns that extra oomph they need.
Tailored Ads for All
Every marketer knows that flexibility is the key to successful advertising. Pinterest’s Mobile Deep Links come with a variety of formats and objectives that could practically be tailor-made for your specific goals. You can use deep links on static images, video formats, and even idea ads. So whether you’re looking to boost catalogue sales or aiming for a surge in consideration and conversions, Pinterest’s got you covered
Better Conversion Rates, Baby!
This new trick up Pinterest’s sleeve isn’t just great for the user’s shopping experience, it’s also a major win for you. By removing any additional steps, the path to purchase becomes a straight line leading to potentially higher conversions for advertisers and retailers. And remember to keep in mind that a good conversion rate is the ultimate goal of any marketing campaign.
Acing the Pinterest Game
Apart from mobile deep links, Pinterest has been making strides with other retail-centric features. Features like ‘slideshow for collections’, ‘merchant details’, and the ability to make Idea Pins shoppable are all part of Pinterest’s grand shopping plan.
In recent years, Pinterest acquired the AI-powered shopping platform THE YES, and updated its collage-making app Shuffles with new shopping features. Pinterest also started testing its new premium video ad format ‘Premiere Spotlight’, and partnered with Amazon for third-party ads.
All in all, Pinterest’s journey from being a beloved social media platform for fashion, beauty and interiors inspiration, to a booming online shopping hub is nothing short of inspiring. With the introduction of mobile deep links, Pinterest is cementing its place in the retail world.
So, the next time you’re on Pinterest, and you spot a shopping ad that tickles your fancy, remember, your dream purchase is just a tap away!
Skyrocket Your Profits With Epic Pinterest Advertising
If you’re keen to turbocharge your conversion rates (and let’s be real, who isn’t?), then buckle up, because mobile deep links are serving up a virtual superhighway, directing users from Pinterest straight to the purchase page of a retail store.
The proof is in the Pinterest pudding, and things are only going to get better with mobile deep links.
So, in the spirit of seizing the day, let’s embrace this golden opportunity for effective advertising with open arms. And at First Page, we’re not just ready, we’re raring to help you navigate this exciting landscape with our Pinterest Advertising services. With over a decade in the industry, we know what it takes to get customers to click, and we’re always on the lookout for new opportunities to do our job even better.
So, don’t miss out on Pinterest’s deep-linking revolution – it’s time to pin down those conversions and rake in the profits! Contact us today!