7 STELLAR STEPS TO HELP YOU SUCCEED AT E-MAIL MARKETING
Email marketing is one of the most powerful marketing tools you will ever use. So many businesses rely on it, however not all of them do it right. The following article not only covers the importance (the “why”) of effective email marketing but the method (the “how”) of it as well.
Table of contents
- The 5 biggest reasons you need email marketing
- How to create enticing emails – The 7 steps you must follow
The 5 biggest reasons you need email marketing
1. It Allows for Creativity
Every email is different from the next. It is a marketing tool that allows for as much creativity as you desire. This is especially important when targeting a specific audience, as you can really “speak” to them, and appeal to their wants and needs.
2. You’ll Have Scalability with It
Whether you have a small, medium or large enterprise, you can tailor your emails so that everyone you need to contact receives them.
3. Your Target Audience Belongs to You
There are social media platforms out there such as Facebook and YouTube that control the audience that follow you or subscribe to your channel. The problem is, if you get suspended or banned for any reason, you lose your target audience. However, you don’t have to worry about this with your email audience. Your audience belongs to you, and nothing can take that away from you.
4. Everybody Uses It
Many people tend to check their emails first thing upon waking up, and 1 in 3 millennials look at their work emails first thing in the morning. In fact, everybody has email, and everybody uses it. Gmail has 1.8 billion active users alone! If you want your target audience to know about specials, savings, and new products and/or services, emails are the way to get their attention!
5. It’s a Proven Method for Outstanding Performance
EDM (Electronic Direct Mail) marketing is one of the best ways to generate leads. Mailchimp is one of the best email marketing services, and it has data collected that indicates that emails receive an open rate of almost 22% and a 3% CTR (click-through rate).
The fact that emails work so effectively is great, but what you need to know is how to craft them in such a way that they stand out. Your emails need to be clicked on and need to garner interest from your readers. These are the methods that outline how to do that:
How to create enticing emails – The 7 steps you must follow
1. Rely on the Power of Timing
Timing is everything in business. You want to appeal to your customers and leads at the best times, so that they will see your emails, and will be able to pay attention to them. Studies have shown that the most effective time to send out emails is during the hours of work (9am – 5pm), and 53% of emails are opened during this time.
24% are opened between the hours of 6pm – 11pm, however, only 7% are opened at 1pm. It seems people want to relax, eat and socialise during their lunch hour, and emails take a backseat – so make sure not to send emails at this hour.
2. Create Headlines that Make People Curious
These days, headlines can even include emojis. You can get creative with them, and a good copywriter can make people curious and want to click on the email they’ve just received for the fear of missing out (FOMO) if they don’t.
Just make sure that the content of the body of the email matches the headline, otherwise your readers will lose trust in you, and will stop clicking on your emails. Also, make the message of your headline very clear. Ambiguity never works here.
3. Speak to People’s Feelings
Create content that is unique and drives emotion. Adding real customer reviews help here. Be confident in what you write, so that you come across as an authority, and are excited to share your knowledge.
Create a story within your email, so that your readers are actually excited about reading your copy, and look forward to the next one you send out.
Hit a pain-point in people, speak to what they crave and desire, as well as their materialistic impulses, and offer solutions. If you can get them to feel that they are missing out if they don’t buy or use your services, your copy has done the job!
4. Have Obvious Opt-In Forms & CTAs
Your entire goal is to get conversions, so using obvious opt-in forms and CTAs is the strategy you need to make this happen!
5. Add Images
Nobody wants to read emails that just have words in them. Use images that are desirable to look at, to break up the copy. You will also want to use images that reflect the copy – images of the products and/or services you offer.
6. Give Value to Your Readers
Your readers and leads are taking the time to read your emails, so provide value for them. Offer free eBooks or guides that can add value and joy to their lives!
7. Make Sure to Conduct A/B Testing
It isn’t easy to hit a winning formula straight away. You will need to test different emails to see which gets the best response. Sometimes a playful and humorous tone doesn’t work as well as a serious one. It all depends on your target audience.
As you can see, effective email marketing is exactly what you need to get your target audience to pay attention to your products and services. Speak to one of our expert Digital Strategists today, and they will help you with all your EDM needs, as well as many other services, such as effective SEO and social media implementation.