Top 10 Social Media Calendar Tools for 2023

A social media content calendar can be the difference between social media success and social media silence; it’s like the GPS for all your social media posts.

A content calendar for social media is a way of mapping out content ideas, topics and graphics ahead of time. This way, you won’t find yourself at midnight scrambling to come up with something to post or even worse – forgetting to post altogether.

It helps ensure that social media content is consistent, timely and relevant to stay engaged with your followers and keep your brand at the top of their minds.

So, get your content planning together with a social media calendar and make sure you never miss an opportunity to strike social gold!

Who should be using a social media planner?

Anyone who wants to stay one step ahead of the social media game should be using a social media planner! Business owners, social media managers and marketing teams should all have this valuable tool in their repertoire.

Planning social media posts ahead of time can help save time down the road when you’re frantically trying to fill (or refill!) your content calendar.

When social media marketers use their social media planner to its fullest potential, it can deepen their further insight into audience behaviour, proving invaluable for any growing business.

The best social media calendars to make planning a walk in the park

It’s no secret that social media is a crucial part of any business’s digital marketing strategy. Managing all of your social media accounts can be an overwhelming task, but luckily there are plenty of online content planner tools to help you stay organised and on top of your game.

With 2022 coming to an end (gee, this year has gone by fast!), now is the perfect time to check out some of the best social media and content marketing calendars available in 2023.

  1. Later


Later is a visual social media planning calendar designed for Instagram, Facebook, Pinterest and Twitter users who want to be able to plan out their feeds ahead of time without having to manually upload every single post. It’s for those who want a consistent aesthetic but don’t have the time (or energy!) to do it themselves!

  1. Hootsuite


Hootsuite is another popular choice for managing social media accounts. It provides users with an intuitive dashboard that allows them to easily manage multiple profiles from one convenient location. Hootsuite also offers powerful analytics tools and integrates with other popular third-party services like Google Drive, Dropbox, and Evernote.

  1. Sendible


This marketing content planner provides a comprehensive suite of tools designed specifically for digital marketers looking to take their campaigns up a notch in terms of both efficiency and effectiveness.

Sendible includes features like real-time reporting, team collaboration tools, automated workflows, advanced analytics capabilities—and much more!

  1. Sprout Social


Sprout Social is an all-in-one platform that offers comprehensive analytics, reporting, scheduling, collaboration tools, and more—in one convenient place.

More than solely being a social media management tool, Sprout Social also integrates with other popular tools like Google Analytics and Adobe Creative Cloud for even more customisation options.

  1. Loomly


Loomly is an indispensable social media posts planner that offers users a great way to plan out and manage their social content strategy.

With this social media tool, you can easily draft, schedule, and preview social posts while they are in progress. This helps businesses and large teams to quickly develop high-quality social campaigns with optimal timing.

With the social calendar perfectly integrated into the platform, you have complete control over when your posts reach your audiences’ timelines.

What’s more, the automated posting system allows you to fully tailor upcoming social posts for maximum engagement.

  1. Brandwatch


Brandwatch gives social media users a plethora of powerful features to listen, engage, analyse and publish content – from Facebook and Instagram to LinkedIn and YouTube.

Its Essentials plan is perfect for individual users or small teams who need a structured social calendar and campaign planner and advanced analytics dashboards in one place.

On the other hand, larger businesses should take advantage of Brandwatch’s Full Suite which includes unlimited use of channels, reports and teams, with added benefits like competitor benchmarking and even ad management!

  1. Social Pilot


SocialPilot’s social media calendar packs a powerful punch!

It offers all the necessary scheduling tools you’d expect from any good planner – monthly, weekly and daily views plus content rescheduling.

What sets SocialPilot apart is its nifty filter feature to help quickly manage multiple accounts in one place. Do you know what that means? No more need for sifting through separate calendars!

So whether you’re planning ahead or making last-minute adjustments, SocialPilot lets you plan your social media content strategy with confidence and ease.

  1. Trello


Tired of losing track of your social media campaigns?

With Trello, you can easily create a customised calendar that helps keep your entire team organised with your brand’s social media strategy. You can design project cards and to-do lists for each platform and team member while tracking the progress – it’s the perfect tool for collaboration!

Let Trello help streamline all your social media efforts so there are no more missed deadlines or again.

  1. Planable


Among the chaos, Planable can help you bring order back to your social media posting schedule. Get a complete picture with an overview calendar and schedule posts for weeks or even months in advance – all it takes is one simple drag & drop.

You can even add labels so none of your content falls through the cracks! And don’t worry, it supports all major platforms for your convenience.

Whether you’re dealing with large projects or small tasks; corporate teams or solo entrepreneurs – everyone can benefit from giving Planable a go.

  1. ContentCal


ContentCal makes social media planning a breeze, whether you’re just starting out or already an expert.

Not only does it provide the perfect visual calendar for keeping track of your content, but its collaborative features allow teams to make sure everyone is on board with all upcoming social media posts.

From coming up with ideas through approval and finally publishing – ContentCal can offer a (virtual) helping hand at every step!

Tips to build an awesome social media content planner

Creating an effective social media content plan can seem like a daunting task. Where do you start? What should you post? When should you post it? Don’t worry, we’ve got your back! Here are 3 tips to help your social media marketing team create the perfect content planner.

Tip #1: Understand Your Audience

Knowing who your target audience is, as well as their interests, will allow you to tailor your content to them to ensure that you hit the mark every time.

Tip #2: Choose Your Channels Wisely

You don’t need to sign up for every single social media platform out there just because everyone else is doing it—pick those platforms that best suit your business needs and target audience demographic.

Tip #3: Switch Things Up

Posting regularly is important, but only when done correctly. If the content you post is too repetitive, chances are, your followers will mute you without a second thought.

Make your captions engaging and ensure you have variety in the content you post so that you are always providing value to your customers.

Level up your social media game with targeted ads

Organic social media marketing is great, but if you really want to make your mark on social media platforms, you should also consider incorporating social media ads.

With our team’s expertise, you’ll be able to target potential customers more effectively and drive real results that give you a mind-blowing Return on Ad Spend (ROAS).

So take the plunge and let us get the ball rolling for you today!

Just fill out our easy contact form here.