The Top 10 Fashion Bloggers In Australia You Should Be Following

The fashion industry is always evolving, so it’s no wonder why Australians are turning to bloggers and influencers for some style inspo.

In the age of social media where we can find everything we need with a few clicks of a button, you’re sure to find an influencer that speaks to your personal style.

Here are 10 Australian fashion bloggers and influencers that can help you stay on trend:

1. Tammy Hembrow


Tammy Hembrow is one of the most recognised Australian Instagram influencers, having over 15.9 million followers on the platform.

Tammy Hembrow has gotten international recognition as a fashion and lifestyle blogger and has even gone on to establish her own lifestyle and fitness brand, Saski, as well as the TammyFit App. She also runs her self-titled YouTube channel to engage with her fans.

Coming from a self-made business success to being a media personality, Tammy has used her platform to showcase her creative sense of fashion, making her an in-demand brand ambassador and collaboration partner with influential brands all over the world.

The proud mum and influencer has even graced the cover of Forbes!

By using her creative flair along with her eye for up-to-date trends, it’s no wonder why so many fashion-lovers around the world look up to Tammy. After all, she is all about being the best version of yourself through fashion and fitness.

2. Nicole Warne


Nicole Warne has taken the world by storm, as the world’s first travel and fashion blogger to earn a modelling deal with IMG in 2013.

She even won the Shorty Award for ‘Best in Fashion’, and with 2.1 Instagram followers to back her up, it’s pretty safe to say that Nicole is a style icon!

As one of the top Instagram influencers of today, Nicole is constantly jetsetting for different events, as well as switching between her Sydney and New York homes.

In fact, she was recently featured in an article by Vogue Australia about her visit to Paris during Fashion Week, styled by none other than Dior.

3. Antoinette Marie

Fashion Blogger Antoinette Marie in Woollahra. Source:

Antoinette Marie, whose Instagram handle is @sydneyfashionblogger, has earned herself 1 million Instagram followers as a leading fashion blogger in New South Wales and beyond.

From feather detailing and lace to bold metallics and tinsel, Antoinette always keeps things exciting with her fashion choices.

Antoinette’s Instagram fashion blog inspires her followers to step out of their comfort zones and experiment with bright colours and exciting fabrics and finishes.

4. Bella Procida


Out of all the popular social media platforms, TikTok is where Bella Procida gets the most love (with 1.2 million followers and counting).

She is known for her feminine and trendy street style, inspired by the likes of Bella Hadid and other celebrity icons.

From designer handbags paired with chunky sneakers to trendy crop tops with denim, Bella Procida is no stranger to the ‘It Girl’ look.

Oh – and did we mention her effortless blow waves? It seems like Bella has never had a bad hair day in her life!

5. Bec Judd


Raised in Perth, Western Australia, but now living on the East Coast, Bec Judd is a powerhouse in the Australian fashion world.

Not only is she the ambassador of The Skincare Company, but Bec Judd is also the co-founder of Jaggad – a lifestyle brand that specialises in basics and activewear. She has used the website’s fashion and lifestyle blog as a creative outlet to express her style choices and collaboration with the brand.

Bec Judd encourages her 773k Instagram follower base to experiment with colours and patterns to create a style that is uniquely theirs.

6. Shani Grimmond


Not all fashion influencers can turn their passion into a full-time profession, but Shani Grimmond has mastered the art of it.

With a following of 1.3 million on her Instagram account, the now creative director and founder of Sylkswim has made a name for herself in the industry.

Shani’s Instagram feed is basically a work of art, filled with her wearing tasteful, neutral-coloured clothes, along with pops of colour and stunning backdrops.

7. Sophia Beg ‘sophadopha’


Widely known as ‘Sophadopha’ on TikTok and Instagram, Sophia Beg has quickly become the talk-of-the-town amongst Gen Z-ers.

It all began when Sophia posted a TikTok wearing a blue corset from a popular teen and young adult store, Glassons. What came of it was an absolute frenzy of sales; with people all over Australia rushing to Glassons to buy the very same corset for themselves.

Fast forward to today, and you will see Sophia’s face plastered all over Glassons stores after a recent all-expenses-paid trip to the U.S. to model for the popular brand.

With 1 million TikTok followers and counting, Sophia now uses her platform to regularly showcase her outfits while letting her bubbly personality shine.

8. Yan Yan Chan


Always one step ahead of the trends, it’s no surprise that Yan Yan Chan has been on our fashion radar for years! From her enviable street style to oozing New York City cool-girl aesthetic, she can pull off any look and make it stand out.

If her collab with SIR The Label is anything to go by, it’s clear that this Aussie IT girl knows a thing or two about designing statement wardrobe pieces.

9. Bianca Krigovsky


Calling herself a ‘Petite Curve Model’, Bianca Krigovsky is all about encouraging body positivity and being your most confident self, no matter what you wear.

The influencer’s adventurous personality is embodied on her Instagram feed, where she’s not afraid to give her audience a peek at her personal life and visits to exotic locations.

Bianca’s lifestyle advice to her 120k follower base inspires others to step out of their comfort zone and experiment with new styles and fun colours.

10. Jacquie Alexander


Whether it’s a crop top and skirt combo or a mini dress and chunky sneakers, Jacquie Alexander sure knows how to dress for the occasion while adding a personal flair to her looks.

With 220k followers on her Instagram account, Jacquie Alexander’s clothes truly epitomise wardrobe goals.

The Aussie trendsetter is also the co-founder of up-and-coming streetwear brand, In My Moods, known for its colourful hoodies with a bold and quirky logo to match.