The Benefits of SMS Marketing: How to Use Text Messaging to Boost Your Business

SMS marketing, also known as text message marketing, is a powerful tool for businesses of all sizes. By sending targeted text messages to customers, businesses can increase engagement, boost sales, and improve customer loyalty.

Benefits of SMS Marketing

High open rate

One of the key benefits of SMS marketing is its high open rate. Unlike email marketing, where messages can get lost in a crowded inbox, text messages are almost always opened and read. In fact, the average open rate for SMS marketing is around 98%, compared to just 20% for email marketing!


Another reason to love SMS marketing is its immediacy. Text messages are delivered almost instantly, which makes them ideal for time-sensitive promotions and announcements. This immediacy also makes text messages more likely to be acted upon, as customers are more likely to take action when they receive a message in real-time. To save even more time, you can even set up automated texts through platforms like RunGopher.


SMS marketing is also highly customisable. Businesses can segment their customer base and send targeted messages to specific groups of customers. For example, a business could send a special promotion to customers who haven’t visited in a while, or send a reminder message to customers who have an upcoming appointment.

Effective strategies

SMS campaigns

One of the most effective ways to use SMS marketing is through SMS campaigns. SMS campaigns involve sending a series of text messages to a group of customers over a period of time. These campaigns can be used to promote new products, announce sales, or offer special deals. By sending multiple messages over a period of time, businesses can increase the chances of customers taking action.

Customer service

SMS marketing can also be used for customer service. Businesses can use text messages to provide customers with quick and easy support. For example, a business could send a text message to confirm a customer’s appointment or to provide a tracking number for a package.

Getting started

To get started with SMS marketing, businesses need to collect phone numbers from customers. This can be done through sign-up forms on the business’s website, through in-store sign-ups, or through other means. Once a business has a list of phone numbers, they can use an SMS marketing platform such as RunGopher to send and manage text messages.

Once your campaign is complete, it’s important to analyse the results to see how effective your SMS marketing was. This includes tracking metrics such as open rates, click-through rates, and conversion rates. Use the results of your analysis to make improvements to future campaigns.

Make Life Easier With RunGopher

SMS marketing and automation is an effective tool that can help businesses reach their customers and drive results.RunGopher truly understands this and offers a platform that goes beyond just sending transactional SMS. With RunGopher, you can maximise your workflow and resources through automation, freeing up your time to focus on other aspects of your business. They also offer personalised journeys, which allow you to develop a meaningful customer experience and build stronger relationships with your audience. The ultimate goal is to drive results for your business through engagement that converts, leading to increased revenue and growth. By leveraging SMS marketing and automation with RunGopher, you can take your business to the next level and scale your impact.If this sounds good to you, contact Rungopher today!