If you are selling products and services, you need local & national SEO (more than you probably know)

If you are selling products and services, you need local SEO (more than you probably know)

If you are selling products and services, you need local & national SEO (more than you probably know)

Here’s the honest truth...

If your business isn’t actively investing in local SEO, you are basically saying “no thanks” to customers.

In fact, not only are you missing out on an automated system that delivers you new customers on a daily basis, but you are also opening the door for your competitors to steal every last portion of your market-share.

Don’t believe us? Here’s some jaw-dropping statistics...

  • Nearly 50% of all Google searches are looking for local information
  • “Near me” or “close by” searches grew by 900% over the past two years
  • 28% of all local searches end up in purchases

To put it bluntly - your customers are searching for your products and services and are ready to buy from you - but they simply can’t find you.

Don’t worry, that’s where we come into the mix.

Game-changing local SEO services from First Page

Game-changing local SEO services from First Page

Game-changing local SEO services from First Page

Here at First Page, we have spent the last decade helping thousands of small, medium, and large companies completely dominate their local SEO markets.

We have run countless local SEO campaigns that have driven millions of dollars of business to our partners, and we are ready to do the same for you.

Our years of experience, proprietary software, and international team of rockstar Digital Strategists means that we will be able to create an explosive SEO strategy for your business that brings in customers and leads - on autopilot!

Local SEO doesn’t have to be expensive. We know that even a moderate budget can lead to unbelievable results.

If you are ready to take your business to the next level with local SEO that actually works - click the button below for a free call with one of our Digital Strategists.

How expert local SEO services can transform your business

How expert local SEO services can transform your business

How expert local SEO services can transform your business

Whether it’s a hairdressing salon, doctor’s surgery, clothing store or restaurant, local businesses of all kinds can benefit substantially from engaging with a reputable local SEO company - like First Page Australia!

We’ll work incredibly hard to deliver nothing but the most amazing digital marketing outcomes for you, including:

  • Improving your online visibility
  • Improving brand awareness and recognition
  • Driving potential customers that are more relevant to you
  • Creating a cost-effective marketing solution
  • Increasing credibility and trust for your local business
  • Separating you from your competitors
  • Growing your local community
  • Optimising using real-time data
  • Building a better site
  • Boosting your sales

Engaging with First Page Australia for our expert local SEO services will give your business every opportunity it needs to see sales grow exponentially. Find out more about our first-class local search engine optimisation services today.

A full suite of local SEO services available under one roof

A full suite of local SEO services available under one roof

A full suite of local SEO services available under one roof

We know how much of a headache it can be dealing with multiple people from different companies to organise your digital marketing campaigns. That’s why we’ve made sure that our clients won’t ever need to engage with anyone else to create a killer digital strategy.

Just one of our many digital marketing talents is providing local SEO services. And you can bet your bottom dollar we’ve got the knowledge and expertise to deliver a comprehensive list of solutions that tick every box in a successful local SEO strategy.

Because every business is different. Which means any reputable local SEO company - like First Page Australia - will be able to assist in a variety of different ways to meet your unique needs and budget requirements.

If you’re interested in finding out what we can do to boost your rankings and take your business to infinity and beyond, give our friendly team a call today on 1300 479 226.

See what our clients
are saying

Five Stars Five Stars Five Stars Five Stars Five Stars
It's our first time working with First Page as our digital marketing/SEO consultants and they are definitely experts in the field. Although time was very limited, they provided us with insights and action plans in a timely manner. We look forward to working with First Page again.
CANDY TONG
Five Stars Five Stars Five Stars Five Stars Five Stars
My company has been with First Page for over 2 years and we've been very happy with the results. We started with search engine optimisation and now do both SEO and Google Adwords. We look forward to a further 2 years with First Page. Thank you for your support!
ANDY LO
Five Stars Five Stars Five Stars Five Stars Five Stars
I am thrilled to recommend First Page to anyone for their SEO and SEM services. They’re doing an excellent job helping our business reach its goals. Big thumbs up to our account manager for her professional and insightful advice. Keep up the good work!
CHELSEA WILLIAMS
Five Stars Five Stars Five Stars Five Stars Five Stars
Since today is the last day of the year, I want to take this opportunity to say thank you. Thank you for your support in 2020 - you have been very very helpful. Raven is a very efficient and friendly person. She gave me her Whatsapp number and she often replies to my message within an hour.
AUSSIE INFO
Five Stars Five Stars Five Stars Five Stars Five Stars
First Page is a professional digital marketing agency that helped to sell our products to the Asia market. Their service level is top-notch and they are very responsive. Would love to work with this team again. Kudos!
TV PRODUCTS
Five Stars Five Stars Five Stars Five Stars Five Stars
Professional. Responsive. Savvy. These three words sum up my experience with Sarah at First Page. She's a real whip when it comes to understanding her profession. She was extremely responsive when I reached her seeking advice and solutions for our SEO and digital needs.
Highly recommend!
Adam Arzate

Other SEO services offered by First Page

Bespoke growth plans for your business

Our Recent Work Land & Houses

We utilised SEO to drive an insane amount of quality traffic to Land & Houses and here are the results:

410%
increase in unique users
467%
increase in organic traffic within 6 months
85%
of keywords on page 1 within 6 months

Claim your 100% free REVENUE GROWTH strategy session with an experienced digital strategist valued at $2000.

We outline bulletproof tactics that dramatically increase website traffic and revenue, even during tough economic times.

Hurry! Limited spots available.

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Local SEO FAQ's

Local search engine optimisation or ‘SEO’ is the process of improving search engine visibility for local brick-and-mortar businesses.

Through a solid local SEO campaign which includes steps like building out your Google My Business page and on- and off-page optimisation, you can build your online presence and target customers in the areas that you serve.

The bottom line is that the vast majority of people don’t navigate past the very first search engine results pages so if your business name is not on there, you’re losing potential sales. Local SEO marketing done right will bring your brand front and centre.

If you run a local business and are interested in increasing the amount of leads you receive, local SEO marketing is an absolute must.

No matter what type of business it is, your bottom line will benefit substantially by ranking higher in local search engine results pages for keywords that relate to the products or services you offer. And this rings especially true for customers in a particular geographical area searching for a local business.

Local SEO is the bread and butter of brick-and-mortar businesses. Nearly half of Google queries are local searches, which means users are actively looking for location-based results.

Google also has a specific set of ranking factors to measure whether your business is geographically relevant to a user performing a local search. This allows local businesses to target local customers without competing with the likes of large corporations – not only increasing your site’s visibility but also foot traffic to your local business.

Additionally, optimising your Google My Business page and business directory listings to provide your audience with essential information like opening hours, contact information and location on Google maps will also help to bring in more business.

Businesses that have a physical location or any business that serves a set geographic area should be using local SEO.

Location-based businesses that can greatly benefit from local SEO campaigns include medical services, restaurants and cafes, hospitality, local retailers, law offices, and many more. The bottom line is that any small businesses that want to show up in a Google local search need the assistance of a local SEO company.

The difference between a traditional and local SEO campaign is the geographical component.

Traditional SEO is the process of improving your site’s visibility on a global scale, whereas local SEO allows you to target local customers in your community or service area. Focusing on coming up in local search results means you'll drive more customers to your physical location.

Undertaking actions such as updating Google My Business, conducting keyword research to find out what your customers are searching for and adding local citations are just a few ways you can improve your local SEO.

But often, it's difficult to find time to work on this yourself - which is where we come in. We're an expert local SEO agency with decades of experience working with small businesses just like yours to boost local search results and drive traffic and sales.

Effective local SEO involves designing effective digital campaigns to focus on your prime geographic locations.

Using on-page and off-page methods, local SEO includes optimising your website content, Google My Business page and business listings to rank higher on local search results.

As a professional digital marketing agency, our team of local SEO experts will design a tailored solution that aligns with your business objectives. From keyword research, content creation, revised web design, Google My Business optimisation and more, we've got the expertise to deliver local SEO strategies that work.

There are countless tangible benefits included when you decide to incorporate local SEO into your marketing strategy.

First, it will help to drastically improve your level of exposure online which in turn expands your overall audience reach and awareness potential. From becoming visible in search engine results pages to being seen across multiple business directory listings and more, local SEO is an outstanding way for any local business to improve online visibility.

And through careful local keyword research and implementation, you’ll be attracting much more relevant visitors to your site. This means an increase in the probability of conversion once they’re there. You’ll quickly recognise through the data that the vast majority of users navigating to your site are in the geographical area you’re targeting, delivering more leads and sales.

Let’s also not forget that because local SEO pricing is often nowhere near as expensive as running an ad campaign across TV, radio and the like, it’s an incredibly cost-effective way to bring in more business. In fact, due to it being ‘always-on’ - as in, it doesn’t start and stop depending on budget - you’re always going to be displayed to your target audience whenever they search for the terms you’re targeting.

Plus, being seen by prospective customers as one of the top few businesses that come up in a Google search helps to add to your brand’s credibility, which in turn will build brand equity and trust.

And one of the most incredible things about a local SEO campaign is that it’s wholly trackable and measurable. You can view a wide range of metrics and find out what’s working and what can be improved upon, and optimise the campaign accordingly.

And these are just some of the major benefits of utilising local SEO marketing. But to make sure you’re in the best position to actually see these outcomes, you need the best local SEO company in your corner - First Page Australia.

This is quite similar to the "how long is a piece of string" question, in that it completely depends on the individual needs of the business.

You may be a local business owner that has already spent some time working on your local SEO marketing, and may not require the full suite of services we offer. On the other side of the coin, all of this might be unbelievably confusing to you and as such you’ve not done much (if anything) online yet. In which case we can take care of everything for you, top-to-tail.

We don’t offer cookie-cutter local SEO solutions because we recognise every local business out there is different, as are their needs. Instead, you’ll get a fully unique local SEO campaign built from the ground up just for you.

No. A Google My Business page can be created and optimised in a way that may help your business show up in the Google maps ‘3-pack’ at the top of the page - if your competition is either minimal or non-existent.

BUT…

If you really want to see exponential growth in sales, leads and overall revenue it’s imperative that you have a website. You can have dedicated pages for all of the services you offer, each of your service areas, and grow it into something that will attract new customers by itself.

So long story short, sometimes you don’t need a website but if you do have one (we’ll even build it out for you) it’ll undoubtedly lead to higher local search engine rankings and better results overall.

Like all other marketing channels, the cost of local SEO efforts can vary substantially. For example, creating and optimising Google My Business alone is going to be a lot cheaper than doing a full site redesign plus all the trimmings. If you have a limited budget, it’s important to determine how to create the most cost effective local SEO strategy.

What you need is a local SEO agency that is so skilled that they can work with budgets of all shapes and sizes to maximise ROI. And at First Page Australia, our local SEO experts can deliver exactly that!

We don’t offer cookie-cutter local SEO packages, because no two businesses are exactly the same. Instead, your local SEO specialist will tailor a solution that brings your site into the top search results and increases your local search visibility - without breaking the bank.

There are so many different elements that lead to local SEO success.

Here are just a few of the major areas that need to be looked at for small businesses that want to rank higher in Google local search results:

  • Google My Business
  • Local landing pages
  • Content
  • Local listings
  • Keyword research

So how do you know exactly what work needs to be done to improve your ranking in local searches?

First, it’s integral that a comprehensive local SEO audit is conducted to ascertain which elements are in need of updating and changing. After that, it’s a matter of working through each of the elements on the list to develop a local SEO approach that will lead to a boosted position in search results.

But who really has the time to do all of this when running a business? As Australia’s premier local SEO agency, First Page Australia has more experience with local business SEO services than anyone else. Call us on 1300 479 226 to find out how we can help you.

Because any kind of mention online or backlink to your website is favourable in the eyes of Google, you can absolutely bring social media into the mix to help increase your spot in search results.

Having said that, it’s not as easy as creating social profiles and publishing links to your website ad nauseam. If you do that, you’re not going to generate much (if any at all) online buzz or grow any kind of following, which is really just a waste of time.

Utilising social media as a tool for local SEO is an intricate process and will differ depending on the social platform you’re using. Indeed, each of your profiles needs to be optimised - brand colours, descriptions, images, website links and more are all vital. But the content you post will vary greatly from Meta (Facebook) to Instagram, TikTok and Twitter.

Already on one or more social platforms with a few followers? Haven’t even thought about making your very first special profile yet? Our team of social media specialists can completely transform your social media presence into something exceptional, assisting your local search engine optimisation in the process.

We wouldn’t be the best local SEO company in Australia if we didn’t provide a full list of local business SEO services, now would we?!

To make our clients’ lives easier and remove all the hassles of online marketing, First Page Australia delivers every kind of service you’d ever need for local SEO.

We’ll create a custom SEO strategy just for you that can include everything from visibility on Google Maps through Google My Business optimisation to a high-conversion PPC campaign, social media marketing and whatever else you might need.

Just some of our unparalleled local SEO services include:

Google My Business

When specifically working on a local SEO strategy, Google My Business plays a very important role in that it provides potential customers with vital information about your business. This includes precise location, opening hours, service area, photos and a description of what you do.

Our team have extensive experience building and optimising Google My Business pages, and know exactly how to bring yours to life in order to directly increase the amount of leads you get as a result from local customers-=.

And recognising how important customer reviews and overall online reputation is for local businesses, we’ve also got the expertise to generate lots of positive reviews for your Google My Business page that can have a direct effect on rankings and boost traffic in the local market. Should you require it, we’ll help to repair your reputation online as quickly as possible.

Business listings & directories

Arranging backlinks to your website is another integral piece of a good local SEO strategy. And one of the initial local link building methods our team will use is to create a business listing in all of the local business directories that exist in your location.

Also known as local citations, the main components of your business listing will be the business name, address and contact information. However, there are several other pieces of information that local directories may accept such as:

  • Hours of operation
  • A brief description of the business
  • Customer reviews (and owner responses)
  • Photos and videos
  • Accepted payment forms
  • Maps and directions
  • Links to social media profiles
  • Specific attributes of the business

This can be an incredibly time-consuming undertaking, especially if you’re not aware of all the different business directories that are available to you.

Which is where our team comes in! We’ll take care of everything for you and write a detailed business listing in each of the local directories, which means you can focus on the more important aspects of running your business.

Website audit & update

As you can probably imagine, there is quite a lot of work that’s involved in optimising your website when you’re looking to increase your rankings in a Google search.

As Australia’s favourite local SEO services provider, you can bet we’ve got the skills to bring your site and each of its pages up to speed, making sure your traffic, sales and leads skyrocket.

  • Content As you’ve probably heard before, content is king, and our holistic local SEO services include top-notch content creation. From SEO-friendly website copy that uses well-researched local keywords relevant for your audience to blog posts, infographics, video and more, we’ll create the content your potential customers love.
  • Internal links The structure of your internal links can make a big difference to your site’s UX. Our local search engine optimisation specialists know just what to do so Google and other search engines recognise a vast improvement which in turn can positively affect your local search rankings.
  • Backlinks Not only do our local SEO services include local link building via local citations, but we can also conduct outreach to other businesses for you to help build up your backlinks. Additionally, we have a team of social media marketing legends who are ready and raring to grow a substantial following for you online - another highly effective way of increasing backlinks.
  • Location pages Want to improve your local search rankings for more than one location? You’ve come to the right place! Just one of the steps we’ll take to get this done for you is to create dedicated pages for each local market you’d like to rank higher for in Google search, and fill it with relevant keywords that align with your products/services and the location.
  • Meta tags There are so many technical intricacies within each of the web pages on your site that need to be reviewed and updated accordingly that can affect Google search rankings and whether potential customers actually click. We’ll make sure everything including meta descriptions, title tags, headers, image alt text and every single other on-page local search engine optimisation box is ticked.
  • Accessibility/responsiveness There are more people using mobile search than ever before. As such, Google holds how responsive your site is in its design in high regard. Our awesome team will bring mobile search functionality to the forefront of your local SEO strategy, making sure accessibility is absolutely perfect across all kinds of devices, from desktop and tablet to mobile. Just search ‘First Page Australia’ on your phone and you’ll see how good we are! We’ll also optimise things like load time on each of your web pages, which not only is something Google likes but also your prospective customers.
  • Sitemap A good overall site structure is super important as it helps your visitors easily navigate through your pages to find exactly what they want. But did you know about the importance of a sitemap? Search engines’ crawlers do indeed take the structure of your site into consideration, but also providing them with a sitemap which includes different metadata, page content and more is what will have a real effect on your local rankings on a Google search results page.

There is a heck of a lot more involved as well, but like Colonel Sanders we don’t really want to give away all of the secret ingredients that go into our proven local SEO strategy recipe!

There are over 200 different factors that go into how sites are ranked, and for local search results Google Reviews are absolutely one such factor.

Having a number of positive reviews on a Google My Business page shows search engines that your business is one that can be trusted. As such, any local SEO strategies worth their weight will include an online reputation aspect.

In addition to improving your site’s local search rank, provided you have a substantial amount of positive reviews and a complete Google My Business profile, your business has a chance of being shown in the local SEO ‘3-pack’.

That is, when someone makes a local search for your type of business yours will be one of the three top results which actually appear before all other search results. It shows your location on Google Maps, star rating, open times and links to your website.

If for whatever reason your business has negative reviews that have been left by past customers, this can not only negatively affect your ranking on search engines but also dissuade prospective customers from taking next steps.

Even if you don’t have any negative feedback on your Google My Business page, having none at all means competitors in your industry that do have a better chance of ranking higher in local search.

At First Page Australia, we can help no matter what online reputation repair services you need. Whether growing the number of positive reviews, addressing and removing negative reviews - or both - you can rest assured we’ll take care of it.

Abso-tively and posi-lutely! Content is a major component that search engines take into account when crawling websites. So provided you’ve done plenty of keyword research and written quality copy based on them, it’s a highly effective ranking element.

For example, a user searching with local intent will often use their location in the query (e.g. kids clothes shop glen iris). As such, it’s important that within the content to include your location so the search engine knows to display your page in the results.

But content doesn’t start and stop with well-written website copy. Beefing up your website with elements such as weekly or monthly blogs, video content, images and other types of content keeps your site fresh and provides a much better experience for your visitors.

If you’re not the most amazing writer or simply don’t have the time to create content for every page on your site, no worries! The very best local SEO companies (ahem, like us!) will provide expert content creation services to take care of everything for you - no matter what needs doing.

We have decades of combined experience assisting businesses just like yours with local search engine optimisation. So you can bet we’ve got the expertise to bring your site to the forefront of any local intent search that happens relating to your business.

Our local search services tick every single box you might require for search engine success, from content creation to backlink generation, site redesign, technical on-page and everything else. And we’ll do it all at local SEO pricing that's highly affordable to boot.

We’re the best of the best local SEO companies, and have built up a solid reputation of delivering nothing but the most incredible results for our clients time and again. So give our friendly team a call today on 1300 479 226 to find out what we can do for your local search engine optimisation.

If you’re looking to reach people searching with local intent across multiple locations, you most definitely can do so.

There are several different elements that go into achieving this, just one being creating a page for each area you’d like to rank for in local search which includes quality content and various technical on-page local search engine factors.

Improving your online visibility

If you’re looking to crack into the local market and get your business in front of potential customers in the area, a quality local SEO strategy is absolutely essential.

Through actions including (but definitely not limited to) redesigning and rewriting pages, adding you to local business directories and conducting extensive research to determine the most relevant keywords, we’ll bring your business to the top of Google search results.

This improves the visibility of your business online and helps drive a ton of organic traffic to your site, which in turn will boost conversions.

Improving brand awareness and recognition

For most people, Google search and other search engines are the first port of call when trying to find particular local businesses (think ‘XXX near me’ searches). And bringing your business to the top of the results page can really help to improve overall awareness and recognition of your brand in the local audience.

This can be highly beneficial for your business, because the more your local community knows about your business and what it does, the higher chance you have to attract these customers.

Even if for whatever reason they don’t click through at the time, they’re now aware of your business and that it’s a local solution that can meet their needs.

Driving potential customers that are more relevant to you

It’s all well and good to increase your overall website traffic, but if the vast majority of them are bouncing almost immediately because they’re not actually nearby or aren’t actually after what you offer, traffic numbers are irrelevant.

A solid local SEO strategy involves using local keywords relevant to your business that will better target more suitable potential customers to web pages on your site that align with their needs.

At the end of the day, most local businesses aren’t going to find visits to their site from users on the other side of the world useful. Top-notch local SEO services are the key to bringing in organic traffic that is much more likely to convert; a local audience in the discovery phase of the buying journey.

Creating a cost-effective marketing solution

Although it’s strongly recommended that your online marketing approach includes a range of different channels if you want to see the most success, local SEO services can be quite effective as a standalone.

Yes, you will undoubtedly see a far greater return if you opt for a combination of local SEO services, paid Google ads, social media management and other digital marketing efforts. But boosting your local rankings on Google search puts your brand front and centre, promoting traffic to your site 24/7, 365 days a year.

It’s an always-on advertising medium that users trust more than paid ads, and provided the local SEO strategy is developed correctly can be a very powerful digital marketing tool by itself.

Increasing credibility and trust for your local business

There is a general assumption from users searching on Google and other engines that the first several sites listed in the SERP are highly reputable and trustworthy businesses.

Which means if you’re one of them, you’ll automatically gain credibility and trust from any potential customers that are searching for the keywords you rank for. And as we all know, the more trust there is for a business, the better chance of conversion once the user has navigated to your site.

This isn’t just useful for your digital marketing, either. In a similar vein to brand awareness, even if a user doesn’t click through at that time they’ve seen your business as one of the top results in the local community for a particular product/service.

As such, there’s a better chance for them to recall your brand as one that is credible, and may lead to word-of-mouth advertising down the track.

Separating you from your competitors

If your competitors don’t have a local SEO strategy in place, you’ve got the perfect opportunity to get ahead of the pack and bring your business to the forefront of your category in the local market.

If they do, it’s time to bring your business into the fold and reclaim your well-deserved share of voice that you’ve been missing all this time. Because if they’re doing it and you’re not, think about how much revenue you’re losing out on simply because your local community doesn’t know about you yet.

Quality local SEO services can not only level the playing field, but take your brand to another level - head and shoulders above everyone else.

Growing your local community

By reaching out to other local businesses in the community who also have an online presence, there’s a wonderful opportunity to cultivate meaningful working relationships.

Through this, there’s the potential of growing the amount of backlinks pointing to your website (which Google loves) via local link building as well as increasing the amount of referral business from the local community. This, of course, shouldn’t be a one-way street and you should, wherever possible, return the favour!

Optimising using real-time data

One of the fantastic things about implementing a local SEO strategy is that everything is fully measurable.

What that means is we can continuously monitor your campaign to determine what’s working and what’s not, allowing us to optimise on the go and ensure you’re getting the highest possible ROI and the most bang for your buck.

Building a better site

Because any comprehensive local SEO services must include conducting a full website audit and making substantial changes to its design and usability, you’ll even end up with a vastly improved site that will help bring in even more business from the local audience - and beyond!

Boosting your sales

Generally, the overarching end goal for all local businesses is to maximise profits. And through a solid local SEO strategy, you’ll see a drastic increase in organic traffic on your site of potential customers ready to make a purchasing decision.

Implementing local SEO can grow your online presence, drive conversions, and increase foot traffic to your physical locations.

If you'd like to take the next steps, contact our digital marketing specialists to talk about local SEO strategies today!

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