Australia’s Top 10 Instagram Influencers
In the world of digital marketing, influencers and influencer marketing campaigns remain a hugely important factor. With these people using platforms like Instagram and TikTok to establish a massive following of dedicated fans, the top influencers can earn anywhere from $1k to $20k from a sponsored post.
As you might expect, the top Instagram influencers from Australia range from Hollywood actors and world-famous athletes to glamorous models. But with this platform so good for sharing an inspirational personal journey, hundreds of fitness gurus, travel bloggers and lifestyle content creators have also amassed millions of fans, making them incredibly sought-after by brands in those spaces.
No matter what kind of niche your business operates within, kickstarting an influencer marketing campaign with the right people promoting your products can be wonderfully successful. In the meantime, here are 10 of Australia’s top Instagram influencers to check out.
1. Chris Hemsworth (@chrishemsworth)
If you’ve been paying attention to some of the biggest movies in the world, you’re probably not too surprised to find actor Chris Hemsworth at the top of Australia’s influencer list. Having moved between Melbourne and Darwin as a kid, he got his big break in the industry when he secured a long-running spot on much-loved Aussie drama, Home and Away.
Having made the jump across to Hollywood in the early 2010s, Hemsworth became a true global star when he was cast as Thor in the Marvel Cinematic Universe. Alongside seven-figure endorsement deals with the likes of TAG Heuer and Hugo Boss, Chris Hemsworth’s 50-million Instagram followers make him easily the number one Australian Instagram influencer.
2. Kayla Itsines (@kayla_itsines)
Following the creation of her 12-week workout program, Bikini Body Guide, Kayla Itsines has soared to worldwide fame as one of the top personal trainers on Instagram. Since rising to prominence in 2014, the Adelaide-born gym junkie has become known for her workouts and recipe guides that keep her 13 million followers coming back for more.
Named in 2016 by Time Magazine as one of the ’30 Most Influential People on the Internet’, Itsines co-founded the fitness app Sweat, which has almost a million followers itself, helping to drive her personal brand to countless people around the world. Alongside successful collaborations with Apple and Adidas, Itsines’ genuine passion for fitness ensures she’s one of the world’s most admired personal trainers.
3. Chloe Morello (@chloemorello)
There’s no shortage of Australian beauty influencers competing for attention on Instagram. One of the most successful is Chloe Morello, who emerged from the NSW town of Bateman’s Bay to grow her international Instagram following to over two million fans. Alongside a highly successful YouTube channel, Morello reviews beauty products, creates tutorials and comments on the industry.
In part, her success has come from calling out unethical brands and influencers who attempt to dupe their followers. With a host of exciting collaborations under her belt, Morello has worked with global brands such as L’Oreal Paris, Vaseline, YSL, Simone Perele and Napoleon Perdis, among many more.
4. Emily Skye (@emilyskyefit)
Emily Skye has risen to be another of Australia’s top fitness bloggers since she began posting her workouts and food plans on Instagram in 2011. Following the launch of the Emily Skye Fit app several years ago, she’s remained at the forefront of the industry, with the Australian Financial Review placing her on the Young Rich List. Meanwhile, she’s also the owner of luxury beauty brand, James Cosmetics.
With 2.5 million followers on Instagram, she has also highlighted numerous highly profitable brand collaborations on her profile. With the likes of Reebok, Women’s Best and Goodlife Health Club working alongside Skye, she has become recognised as one of Australia’s wealthiest Instagram influencers, with an estimated net worth of more than $32 million.
5. Tammy Hembrow (@tammyhembrow)
When it comes to influencers on Instagram, being associated with Khloé Kardashian is always going to help. This is how Australian fitness and beauty influencer Tammy Hembrow rose to stardom, as she became the face of Khloé’s denim brand, Good America. Now with a staggering 12.5 million Instagram followers, Hembrow has set about building her own empire.
Naturally, this includes a range of endorsements with fitness brands such as Teami Blends and Protein World. She also has her own thriving app, TammyFit, offering helpful guides on fitness and nutrition, as well as her own clothing brand, Saski Collection, making her undoubtedly an influential figure in Australia’s online world.
6. Jack Morris (@doyoutravel)
Countless Instagram users continue to gravitate towards enviable travel content, with influencers like Jack Morris having amassed a loyal following of 2.5 million people who can’t wait to see where he pops up in the world. Alongside his equally successful partner, Lauren Bullen (@gypsea_lust), their stunning content has attracted a raft of travel and fashion brands looking to join forces.
Across world-renowned names such as Superdry, Tiffany & Co. and Omega, these high-end collaborations have helped the duo become one of the most popular travel blogger accounts on the entire platform.
7. Elyse Knowles (@elyse.knowles)
Having started her professional modelling career back in 2002, Elyse Knowles has enjoyed a diverse career ever since. After growing her reputation in the industry for more than a decade, Knowles launched her denim brand, Evrryday, in 2014. Then, her status grew far more rapidly after winning the popular building reality TV show, The Block. With 875,000 followers on Instagram, Elyse Knowles might not have the millions of followers that others have. But that hasn’t stopped her from working alongside some impressive brands, including Myer, Seafolly, Calvin Klein, Tag Heuer and more.
8. Calum Von Moger (@calumvonmoger)
The bodybuilding category is highly lucrative on Instagram, with exercise enthusiasts sharing their knowledge – and their gains – with a faithful audience. In Australia, there’s no bigger name in bodybuilding than Calum von Moger. As a three-time Mr. Universe champion, von Moger’s 3.2 million followers admire his incredible physique and similar looks to icon Arnold Schwarzenegger.
However, he has set about branching out into the world of on-screen entertainment, starring in blockbuster films like Bigger and Generation Iron 2. Alongside numerous fitness and supplement endorsements, von Moger became the first bodybuilder to appear in a modelling campaign for luxury brand Gucci.
9. David Warner (@davidwarner31)
With Australia having a wealth of world-class athletes involved in sports around the world, you can be sure many of them are taking advantage of their fame via their Instagram accounts. As the most followed Australian athlete on the platform, Warner’s 6.4 million fans ensure he has incredible reach when it comes to promoting products.
With Warner a household name in India due to his cricketing background and performance for local teams in the Indian Premier League, he has lucrative endorsements with brands like LG, Spartan, Asics, Toyota and KFC.
10. Daniel Ricciardo (@danielricciardo)
Another top Australian athlete that can’t be ignored on Instagram is Formula 1 driver Daniel Ricciardo, whose 4.9 million followers love his famous smile and speed on the track. As one of the highest-paid athletes in the entire world, his incredible sporting success has translated into a variety of bankable endorsement deals with some of the largest companies around. These include his own range of wines created in collaboration with St Hugo, while he has also promoted products for GoPro, Optus, Carsales, Blue Coast Brewing, Puma and more.
Contact the Experts
If you’re looking to level up your brand’s performance on Instagram – or any other social media platform – chat to the experts at First Page Australia. We’ve led successful campaigns for thousands of international clients, generating more than 3.8 billion in sales.