15 Extremely Successful Australian YouTubers Who Sizzle
YouTube gets visited by over 2 billion people every month, and the majority of its content (over 70%) is watched on mobile devices. It has versions in over 100 countries, and 90% of people admit to discovering new products, and brands, on YouTube. It is a mega social media platform that is growing by the day.
Since its inception 16 years ago, it has become the second-largest social media platform after Facebook. It was bought by Google in 2006 for $1.65 million, and its estimated value now lies at around $160 million. In fact, one billion hours of video are watched per day and around 500 hours of video gets uploaded every 60 seconds.
So, why is it so appealing to be a vlogger on YouTube and who are the Australian YouTubers making a name for themselves? Here we take a look at them!
Table of contents
- Why is it so appealing to be a YouTube vlogger?
- 5 Top Australian YouTubers
- What is the next step?
- The Top 10 Australian YouTubers
- 1. Bounce Patrol Kids (23.2m)
- 2. Chloe Ting (20.9m)
- 3. LazerBeam (18.9m)
- 4. CKN Toys (17.3m)
- 5. How To Basic (16.6m)
- 6. Lachlan (14.7m)
- 7. Wengie (14m)
- 8. Primitive Technology (10.4m)
- 9. Muselk (9.46m)
- 10. JoshDub (8.95m)
- Australian Youtuber FAQs
- Talk to Australia’s YouTube Advertising Experts
Why is it so appealing to be a YouTube vlogger?
Successful vloggers on YouTube take their work very seriously. Their video clips may be only a few minutes long, but many hours go into those few minutes. Pre-production planning, as well as lots of editing, takes place so that everything you watch is “picture” perfect.
Once you have your YouTube channel going and your subscriber base continues to grow, the financial rewards are plentiful!
5 Top Australian YouTubers
The following 5 Australian YouTube vloggers know all about successful content, as they have mastered it. These five make YouTube video creation look easy. They know exactly what their target audiences want!
1. Lauren Curtis
- Beauty vlogger
- 3.41 Million subscribers
- 315 Million video views
Lauren Curtis is a beauty and fashion expert who has an extremely popular YouTube channel called “laurenbeautyy,” which was created on August 31, 2011. She lives in Perth, Australia and her Instagram has over 1.2 million followers.
She does beauty and hair tutorials, makeovers on herself, reviews products, and anything else you can think of that is beauty-related. It’s not hard to see why she is so popular. She talks a lot during her makeup tutorials and is very relatable and fun to watch on camera. One of the biggest appeals of her makeovers is that they are so transformative. She’s blonde and beautiful, and comes across like the girl next door.
2. Ethan Marrell (Ozzy Man Reviews)
- Satirical vlog reviews about everyday life
- 4.67 Million subscribers
- 1.68 Billion video views
The man behind Ozzy Man Reviews is Ethan Marrell from Perth. He used to make films, and was a stand-up comedian before venturing onto YouTube as “Ozzy Man.” His reviews are hilarious and he injects a lot of satirical humour into them, as well as lots of foul language. Joining YouTube in 2014, he has been a success ever since!
Ozzy Man also posts on Facebook, where he has 4.3 million followers, and that number grows by 600,000 a month. He has a degree in internet communications, and is putting it to good use, as one of Australia’s biggest YouTube stars!
3. Ann Reardon
- Food vlogger
- 4.6 Million subscribers
- 772 Million video views
Ann Reardon is the face behind the extremely popular food vlog “How To Cook That.” The channel has been going since 2011, and in it, Ann teaches how to have fun with the most decadent of desserts, making them so that they look and taste great. She uploads a video every two weeks.
She has 190K followers on Instagram, and 116K followers on Facebook. She’s fun to watch and shows how to cook and bake desserts in a structured step-by-step way. She also injects humour into her videos, and you only need to watch one to see why she is so popular!
4. Jayden Rodrigues
- Dance vlogger
- 1.12 Million subscribers
- 351 Million video views
Jayden Rodrigues has serious dance moves, as can be seen in his videos. He’s a choreographer, singer, and dancer, who’s easy on the eyes, and moves to the world’s trendiest songs. His tutorials show how to dance, and those that follow his moves are called the “Rod Squad.”
He joined YouTube in 2009, and has been moving, and grooving, ever since. He has 118.3K followers and 2.1 million likes on TikTok. His videos are fun, and he usually includes other dancers with him to join along.
5. Tina Yong
- Lifestyle vlogger
- 3.27 Million subscribers
- 414.5 Million video views
Tina Yong’s videos are very refreshing and light. She’s delightful to watch, and does many things on her channel, from trying on different makeup to nail art, reviewing “Skims” and other women’s fashion items, eating different food, and trying out different artistic hobbies, such as diamond painting.
She joined YouTube in 2013 and is based in both Sydney and Singapore. So far, she’s uploaded 366 videos and has 193K followers on Instagram. She’s so popular, she even has a YouTube video with one of the biggest beauty and makeup vloggers on YouTube, Nikkie de Jager of NikkieTutorials. Their video “NikkieTutorials Tries Singapore Snacks for the First Time,” has 713K views.
What is the next step?
YouTube is a creative platform that allows for so many different types of interesting content. If you have a YouTube channel, you know that “Content is King,” and the better the content, the more traffic will be directed towards your videos.
If you want your YouTube channel to stand out, speak to one of our professional Digital Strategists today, and they’ll help you with all your YouTube needs. Watch your subscriber base grow!
The Top 10 Australian YouTubers
YouTube has grown to be far more than a few savvy videomakers creating content in their bedrooms. It’s now a billion dollar business, where channels attract scores of subscribers and millions of dollars in revenue.
Today, YouTube is recognised as the second-largest website on the internet, with users from around the globe watching more than a billion hours of video every single day.
As access to high-speed internet and smartphones has continued to improve globally, you can expect YouTube’s video content to attract even large audiences in the future.
In Australia, YouTube is the number one video-sharing platform by a huge margin. With well-known content creators raking in unbelievable amounts of cash from revenue shares of video ads shown on their channels, alongside various endorsements and promotions, it’s no surprise that there’s a lot of incentive to attract subscribers and views.
With the leading Australian YouTubers placed inside the top 200 most-subscribed channels on the entire platform, these creators have attracted billions of views and helped shape the latest video trends.
Check out these top Australian YouTubers and have fun watching their videos!
1. Bounce Patrol Kids (23.2m)
Over the years, YouTube has turned into the perfect outlet for young kids in need of entertainment.
Rather than plonking them down in front of Sesame Street, more parents are now putting an iPhone or iPad into their hands to watch great content and viral videos that keep them entertained for hours.
Launched in 2013, this is where Bounce Patrol comes in as the largest Australian YouTube channel with over 23 million subscribers.
As a kind of modern take on The Wiggles, the five live-action performers from Bounce Patrol have sung and danced their way through almost 200 videos, amassing a mind-boggling 14.7 billion views on their channel.
As kids are happy to sit and watch these videos one after another, these kinds of kid-focused YouTube channels have become hugely successful on the platform.
2. Chloe Ting (20.9m)
Chloe Ting’s fitness and health channel has been successful for several years, but her growth since the beginning of the COVID-19 pandemic has been staggering.
With people stuck inside all over the globe, many turned to popular YouTube channels to find workout inspiration. One of those that benefited significantly was Chloe Ting, as her channel grew from an already impressive two million subscribers in early 2020 to almost 21 million.
Most days viewers can find new workout videos, healthy food recipes and behind-the-scenes perspectives on her life, giving her audience enough variety and insight into her personality.
With the #ChloeTingChallenge becoming a viral sensation, her YouTube channel is one of the most successful in Australia.
3. LazerBeam (18.9m)
Don’t make the mistake of thinking that gaming is just a small-time hobby. The rise of esports and online streaming platforms like YouTube Gaming and Twitch has seen people from virtually every country on earth build massive online followings.
In Australia, the biggest of them all is Lannan Eacott, aka LazarBeam, who has risen to popularity alongside his comedic reaction videos, gameplay content, memes and vlogs.
Having experienced outstanding growth by creating content around the blockbuster success of Fortnite, YouTube announced that LazerBeam was the platform’s sixth most-viewed gaming creator of 2020.
Meanwhile, he has used his channels to raise around $400,000 for good causes, including Australia’s bushfire relief funds.
4. CKN Toys (17.3m)
As the fourth-largest Australian YouTube channel, CKN Toys also falls into the kids category. Based around a pair of young brothers from Melbourne named Calvin and Kaison, their content largely involves reviewing the latest toys, dressing up as superheroes and taking part in various exciting challenges.
With the huge success of their YouTube attracting over 17 million subscribers and millions of views on almost every video, they also headline their own TV show on Nickelodeon, which has been syndicated internationally.
5. How To Basic (16.6m)
Explaining the success of How To Basic is a little challenging. While the name might make it seem like a series of helpful guides, it’s more of a comedic channel that combines cooking, destruction and terrible life hacks.
With the channel’s owner remaining anonymous to this day, How To Basic has continued to generate viral success through bizarre videos and an elusive nature. In fact, the supposed face reveal of the channel’s creator at 10 million subscribers turned into an internet hit of its own, with many of the most famous YouTubers claiming to be How To Basic. Featuring almost 17 million subscribers, outsider entertainment is clearly still in high demand on YouTube.
6. Lachlan (14.7m)
In the niche of gaming, another enormously successful Aussie YouTuber is Lachlan Power. He has been creating YouTube videos since around 2013 – and initially grew his channel by creating content around games such as Pokemon and Minecraft.
However, like LazerBeam, Lachlan’s YouTube channel underwent a serious surge in growth following the release of Fortnite. Based in Brisbane, Lachlan has since used his status to launch the Power by Lachlan lifestyle brand to great success, releasing sought-after gaming and streetwear apparel and managing competitive gaming teams across various titles.
7. Wengie (14m)
Starting on YouTube in 2013, Chinese-Australian creator Wendy Jie Huang has quickly risen to become one of the most well-known YouTubers.
Known as Wengie across the internet, she produces an array of vlogging content on beauty, fashion and DIY tips. It didn’t take long for her success to be formally acknowledged, with the 2017 Australian Online Video Awards handing out awards to Wengie for Best Channel and Overall Winner.
Meanwhile, Wengie has been gaining popularity with her flourishing music career. Having released a number of singles both in Australia and China, she has achieved mainstream success with her songs climbing close to the top of the charts in both countries.
She has also found success as a voice actor, taking on the lead role of Bliss for Australia’s version of The Powerpuff Girls cartoon.
8. Primitive Technology (10.4m)
There are few channels on YouTube with so many subscribers yet so few videos as Primitive Technology. Led by creator John Plant from the Far North Queensland wilderness, he specialises in producing incredible structures and tools from anything he can find in the wild.
Since the launch of his channel in 2015, there have only been 30 videos posted to the Primitive Technology channel. However, his 10 million subscribers usually receive an incredible payoff when a new video appears, with Plant producing everything from mud huts to ancient furnaces using nothing but his hands.
9. Muselk (9.46m)
In terms of gaming channels on YouTube, Sydney-based creator Muselk is the third-largest in Australia.
Having been on the platform since 2012, he initially rose to stardom thanks to his live commentary videos on games like Team Fortress 2, Overwatch and PlayerUnknown’s Battlegrounds.
However, like LazerBeam and Lachlan, the worldwide popularity of Fortnite has led many gaming creators to shift their attention to the game, drawing in millions of fans who can’t get enough of this content.
10. JoshDub (8.95m)
Rounding out the top 10 Australian YouTubers is yet another creator who made it big in the gaming niche.
As one of 2020’s most trending YouTubers, JoshDub produces a range of comedic videos based on virtual reality games. With VR becoming increasingly commonplace across a wealth of industries, the gaming sector in particular has found endless ways to put it to creative use.
With Joshdub collecting over 1.2 billion views on his videos since he started on YouTube in 2013, there’s a good chance he will climb even higher in the rankings.
Australian Youtuber FAQs
1. How many YouTube users are there in Australia?
In 2020, YouTube received 15 million Australian visitors – every single month!! YouTube now has over 2 billion unique users, making it the second most popular site on the internet – just behind Google!
If your business can gain just a fraction of this traffic with a successful YouTube advertising campaign, then you could exponentially increase your customer base overnight!!
In addition to these huge numbers, finding the right YouTube star to work with can help you develop your brand and tailor your online identity. Whether you’re searching for a health and beauty vlogger or a life hacks channel to amplify your offerings, your choice of content creator is practically endless!!
Because 720,000 hours of video are uploaded to YouTube EVERY day, you have an ever growing opportunity to reach your target audience. YouTube users aren’t going anywhere any time soon – and the platform’s metrics are increasing and improving all the time.
What this means is that there’s never been a better time for Australian businesses to partner with a successful digital marketing agency to create incredible YouTube content and serious sales success! Just contact First Page today and ask us how…
2. Could my business benefit from a YouTube advertising campaign?
Businesses that work with a digital marketing agency to create a YouTube advertising campaign can connect the platform’s millions of users directly to their products.
YouTube is one of the most productive and profitable ways for Australian businesses to advertise – if they can create an engaging and eye-catching campaign. YouTube advertising campaigns consist of short, creative and engaging clips that play before or during a video.
A digital marketing agency like First Page is the best way for Australian businesses to create content that actually engages your target audience and connects your business to this volume of traffic.
Our young team of content creators specialise in producing videos that tell the story of your business. And the result is an avalanche of clicks, views and conversions!!
3. How can I create impressive YouTube ads?
The best way to create YouTube advertising that connects with your target audience is to work with a YouTube advertising agency.
Partnering with a dedicated account manager and content producer will allow you to create a whole new catalogue of video content. You’ll be able to tell the story of your business and the message of your brand – and most importantly, introduce your products and services to a whole new user base.
And because popular YouTube stars often have user numbers in the millions – you’ll be able to connect to more customers than you ever thought possible!!
4. Can local Australian YouTubers help my business to grow?
Many Australian YouTuber stars can help businesses to grow by advertising their products and services on their channel.
A top YouTuber can be a great way for a brand to share their message with huge numbers of users.
YouTubers often help businesses to reach new communities and content to their target audience in new and exciting ways.
5. How do I contact top Australian YouTubers?
It can be challenging to contact successful YouTubers and find a productive way to work together.
YouTube advertising is hugely profitable and an increasingly common way for Australian businesses to boost sales and grow quickly. But many business owners find it difficult to identify the best YouTuber to partner with and arrange an efficient way to work together.
The best way for Australian businesses to contact top YouTube stars is with a social media marketing agency. CODI is recognised as the leading influencer marketing agency in Australia.
This is because their team specialise in partnering with today’s leading young content creators. They know how to make seriously entertaining video content that actually converts for their clients.
Check out their case studies to see the continued success they achieve for Australian businesses of all sizes.
Talk to Australia’s YouTube Advertising Experts
If your brand is looking to grow its reach via YouTube Ads, speaking to the experts is the best way to find out how to achieve success. With First Page having led highly effective campaigns for companies across virtually every sector, get in touch to learn how a tailored strategy can take your brand to the next level.