How to Choose the Best Google Ads Agency?
Hiring a Google Ads firm might be challenging in today’s fast-paced digital marketing landscape. Every other agency claims to be an expert in social media services and SEO! And this may be especially tough if you’re new to the notion and are unfamiliar with the industry jargon.
Finding the perfect Google Ads agency doesn’t have to be a blind process. If you know what to look for, you can land on an agency that’s the perfect fit for your business requirements.
Separating the Wheat from the Chaff
Google Advertising is a powerful tool to serve online ads that reach people – at the precise moment that they’re interested in the items and services you provide. You can use Google Ads to market your company, offer products or services, build awareness, and drive traffic to your website.
So many digital marketing organisations offer Pay Per Click services, it may be tough to land on the ones that can actually give results worth investing in. Some web design firms even provide SEO and Pay Per Click services as an afterthought alongside site development, despite having no understanding or experience with Google Ads (previously known as Google Adwords).
Improperly managed campaigns can be like a giant hole in the ground – with money dumped in and no way to get it back. So the question remains: How to hire the best Google Ads agency for your needs?
In this article, we’ve compiled a list of critical factors that you need to consider when selecting an agency to handle your PPC. Let’s have a look!
- A Certified Google Partner
The most important factor to consider when hiring a firm to handle your Google marketing is actually a no-brainer: Your PPC agency should be a Google Ads partner. The Google Partner certification is proof that a company has executed effective campaigns that show skill in advanced parts of Google Adwords. In other words, if an agency has this certification, it signifies that Google considers them to be an expert in online advertising.
An experienced agency will usually make no fuss about this, but we recommend checking for Google’s stamp of approval. And this is actually an excellent place to start when looking for the best Google Ads agency for you.
- Deep Knowledge of Google Ads
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Once you’ve confirmed that an agency has been Google-certified, the next step is to evaluate their level of expertise in Google Advertising. In addition to managing ad groups and selecting the appropriate targeting criteria, the agency should provide insights into effective techniques of designing a campaign to fit your business.
Many businesses are harmed by static PPC ads, which are initiated and then left to run for months, if not years. A reputable Google Adwords agency understands the risks of this practice since a campaign should be evaluated and optimised regularly to give incremental gains based on changes in market trends and conversion statistics. An expert agency will actively avoid static ad campaigns and will also exhibit deep knowledge of the best strategies to use in response to shifting PPC trends.
- Strong & Relevant Track Record
Experience is essential in many aspects of digital marketing and social media services. You should take the time to examine some of the agency’s case studies or get references from past clients if you can. Are past clients happy with the services they received? Or, has the agency won any PPC awards? Awards show that industry professionals evaluated the agency’s work and deemed it to be of high quality.
Though providing the names of past clients may not be possible due to confidentiality clauses, the agency you select should still be able to provide reports with high-level information about comparable Google Ads and PPC accounts that they’ve handled.
Another thing to consider is whether the agency has prior experience in producing campaigns for the industry you’re operating in. For example, if you’re a firm that provides customised consultancy services and the agency has only dealt with e-commerce customers, they may not have the necessary knowledge or experience in the sort of campaign you’re looking for. So, look for recommendations from previous clients that are comparable to you or ones that work in the same industry. The best Google Ads agency will create custom campaigns suited to your company’s objectives.
- Understands Your Business Goals
A competent Google Ads firm does not simply apply a generic marketing strategy for every PPC account they manage. Just as for social media services, they should recognise that Google Ads is not a one-size-fits-all solution and that it only works when it is personalised to the client’s target audience and goals.
Your ideal agency would take the time to learn about your company’s goals and how your consumers connect with you. During the first consultation phase, the agency will not only conduct research on your industry, but will also actively inquire about you as a company. Before launching a campaign, a reputable Pay Per Click services or social media services firm would also want to know about your services, goods, rivals, key income sources, and industry trends.
In addition, one factor that may even be more important than the agency’s experience in your industry is their experience in the specific sorts of marketing and advertising formats that your campaigns require. Some agencies thrive in search advertisements, while others excel at eCommerce-focused shopping ads, and yet others excel at videos. Evaluate to see whether their experience corresponds to your requirements before selecting The One.
- Is Driven to Deliver Top ROI
Many firms base their PPC campaign performances exclusively on clicks and impressions. However, visibility is not enough to sustain a firm’s profitability. The ideal agency will take the time to deeply understand what is important to you as a business and will be committed to providing you with a measurable return on investment for that before actually running the Google Adwords or any other campaign.
Following your company objectives, a competent Google Adwords agency will want to know what KPIs (Key Performance Indicators) are the most important to you. They will also take the time to thoroughly grasp what is important to you as a business, be that income, leads, or increased awareness for a particular element. This understanding can greatly assist the agency in producing relevant and actionable insights in their reports.
- Runs Their Own Google Ads Campaigns
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This is a great indicator for whether or not a Google Ads agency believes in the effectiveness of their own ad campaigns. As a client, you will be putting your confidence in this firm to use your advertising money with the same care that they would their own.
Inquire with the agency about their performance in generating leads using Google Adwords. If they can demonstrate this, take it as a strong indication that they understand how to properly employ an ad budget and manage ROI-focused campaigns, bringing clients from click to conversion.
If the agency is successful with Google Ads and has a strong track record of executing campaigns to attract traffic for its own business, this demonstrates that it believes in its success and understands how to run ads. When an agency walks the talk, it will also be able to provide excellent results for your company.
- Offers Excellent Communication
Client communication is important at all times. Because PPC campaigns are constantly susceptible to shifting conditions, having an open line of contact with your agency is key to ensuring that the campaign continues on track.
A reputable agency will be flexible and reachable – with communication that is timely, detailed and informative.
Informative communication doesn’t mean to saturate everything with marketing jargon without delivering knowledge that is actually valuable to you. If an agency tries to confuse potential clients with lengthy jargon about their Google Adwords and social media services, it may be a hint that good client communication is not their strong point. A good agency will communicate in a way that’s tailored to your company’s needs.
Undoubtedly, it’s imperative to work with an agency that values your opinion and takes the time to openly discuss your account’s performance. You should feel at ease in asking questions and suggesting changes to your account, new website upgrades, and so forth. The best way to ensure the success of this relationship is to have weekly or monthly meetings with your agency to address any changes or issues. Having the agency located in your vicinity is no longer required for creating a strong degree of trust – but frequent contact is.
- Exhibits Transparency & Honesty
When contracting a third party to work with your company, it’s important to create an environment of trust in order to get the most out of the collaboration. The best way to do that is to look out for clear, transparent communication.
But what exactly does this mean? A truly honest and competent agency will not be filled with yes-men who will say anything to keep the client pleased. They will provide clear guidance and impartial perspective, and confess when a mistake has been made.
However, before you begin dealing with an agency, it might be challenging to determine its transparency. But it helps if you inquire about the corporate values of any possible Google Ads agency. Also, take the time to find out what the agency is like from previous clients – happy clients are always willing to put in a good word if they truly believe the agency is worth investing in. And an agency that’s confident about its services will gladly provide client references and will not feel the need to hide anything or lie.
- Easy to Work With
Yes, a Google Ads firm must have a proven track record in your industry. Yes, they should take the time to grasp your objectives, and they should, of course, be motivated by the bottom line. But even if an agency checks all of these boxes, they may still not be the best fit for you.
Working with the right agency should feel more like working with a team member than with a third party. Once you’ve determined that you’ve chosen an agency that meets all of your requirements, the last thing to evaluate is whether you’ll enjoy working with them. While this isn’t a necessary requirement for productivity, there’s no doubt that we all work better with individuals with whom we connect.
Final Notes on Choosing a Google Ads Agency
When looking for a Google Ads agency, it’s tempting to go with the lowest-priced campaign available. It’s also easy to become overwhelmed with marketing language or visually appealing presentations. However, taking this approach is very likely to reduce your potential ROI and possible benefit from the campaign.
If you approach the search for a Google Ads agency with clear business objectives in mind, you will be more likely to recognise when you have discovered an agency that offers solutions to achieve the outcomes you seek. A reputable firm should be able to demonstrate its grasp on your company’s marketing objectives and create a personalised PPC advertising strategy. Taking the effort to choose an agency that meets all of the requirements we’ve discussed above will always be beneficial in the long run.
You must always remember not to take the easy way out by going for the lowest-priced agency on your first search. Take the time to find an agency that fulfils your aims and understands your requirements. This way, you can ensure a great experience and obtain the desired results.