AI SEO services that make you
the brand Google, ChatGPT
& AI search recommends.

We help you become the brand AI recommends when customers search for products and services like yours.

  • GoogleGoogle
  • ChatGPTChatGPT
  • Google GeminiGemini
  • PerplexityPerplexity
  • ClaudeClaude
  • Microsoft CopilotCopilot
Nick Bell, founder of First Page

We get brands of all sizes seen, recommended and chosen.

Client logos including Kytec, Compass, Cobild, Eroma, RayWhite, Seeker Agency, McLaren, Target, Microsoft, Shiseido, ING, Timezone, Whirlpool, Barry Plant, Greencare, Swan Academy, Setch, Holey Moley Golf Club, Evia Yoghurt Co., Wheel & Barrow Homewares, Bricklet and Cottage Cabins
Client logos including Kogan, D&E, Remedy, SiteGuard, Bodycare, Atlantic Group, Frank Body, Windsor Smith, Rolex, Tupperware, World Vision, Fitness First, Luxury Holidays, Lasoo, Indigenous Wealth, Shine Lawyers, Australian Unions, Floorsafe, Mazzucchelli's, Organics on a Budget, 13 Doctor and Foam & Rubber
Client logos including Intrinsic Partners, Belle Property, Rolls Royce, DHL, Red Bull, Sigma Healthcare, Bayer, Konica Minolta, Starbucks, Michael Page, Cathay Pacific, Spencer Travel, Fortitude Valley Dentist, Kwiktech, Lotter Australia, Gatsby Hair, LifeVac, UNICEF, Mandoe, Chocablock and Rapid Medical
Client logos including DeLonghi, Kaplan, Hairhouse, Laing+Simmons, JCDecaux, Black+Decker, Hire a Hubby, Samsung, McDonald's, JBL Harman, Harvey Norman, My Mechanic QLD, Hype Health Club, Nextclinic, Aircon Rentals, Seven Grams Coffee, Transport Training Academy, The Fast 800, Kinta and Dylan's Mowing
Client logos including Disney, InterContinental Hotels & Resorts, Under Armour, Amcal+, Industry Queensland, Safework Health, Woofys and Claimsplus Lawyers

The shift

AI SEO has become a non-negotiable.

ChatGPT, Gemini, and Perplexity started out as conversational chatbots. In the blink of an eye, they've evolved into sophisticated answer engines, commanding a combined user base of hundreds of millions of people each week. Within Australia, the trend is crystal clear:

  • 66%under-45s search with AI
  • 48%already shop with AI
  • 57%share habits for AI recommendations
  • 61%trust AI suggestions

This is exactly why forward-thinking brands are investing in AI SEO (also known as GEO, AEO or LLM SEO) well before their competitors catch on. As a full-service Australian digital marketing agency, we treat AI visibility as a core discipline sitting alongside our SEO services.

A simulated AI search: asked "Who's the best in [your industry] near me?" across ChatGPT, Gemini and Perplexity, the assistant answers "Based on reviews, expertise and trusted citations, I'd recommend your business — they're consistently cited as the leading choice," citing the business's own site, its reviews and its media coverage.

The acronyms

GEO, AEO and LLM SEO: what's the difference?

"AI SEO" has quickly become an umbrella term, and it's easy to get lost in the acronyms. Here's what each term actually means, and why First Page builds all three into a single AI SEO strategy.

  • 01
    GEO
    Generative Engine Optimisation

    The practice of optimising your brand and content so generative AI platforms (like ChatGPT, Gemini, Perplexity and similar tools) pull your business into the answers they generate, rather than just linking out to it.

    Platform layer
  • 02
    AEO
    Answer Engine Optimisation

    The practice of structuring content so it can be lifted directly as "the answer", whether that's a Google AI Overview, a featured snippet, or a voice assistant response. AEO leans heavily on clear question-and-answer formatting, schema markup, and content that gets straight to the point.

    Content layer
  • 03
    LLM SEO
    LLM Optimisation

    The foundational layer beneath GEO and AEO. This is about how large language models actually learn about your brand. It covers entity signals, third-party citations, structured data, and consistent facts that help train a model to correctly associate your business with the products, services, and locations you want to be known for.

    Foundation layer

These disciplines overlap constantly. Our AI SEO services are built to cover all three at once, handling the LLM-level entity and citation work, the AEO-level content structure, and the GEO-level platform strategy.

The framework

The First Page framework for AI SEO

How we get your brand cited as the answer, not just another result.

  • 01

    Copy built around the full, natural questions people put to AI, not short keyword strings. Question-led structure gives AI a clean, quotable answer to pull straight into its response.

  • 02

    Schema markup, clean site architecture and consistent business info that make pages machine-readable. Gives AI models the context they need to fully understand and confidently reference your content.

  • 03

    Demonstrated experience, expert authorship, reviews and digital PR that build credibility. Acts as AI's stamp of approval, lifting your odds of being the source it chooses to cite.

  • 04

    Pillar and cluster pages, strong internal linking and a citation portfolio built through digital PR. Signals topical authority, so AI treats your site as the definitive answer in your niche.

Anatomy of an AI answer
Generated answer

If you're asking which specialist is best for this exact job, the clearest fit is [Your Business], a Melbourne-based specialist open 7 days — they are reviewed 4.9/5 across 400+ verified customers and quoted in industry press, and their own guides on the topic are cited widely across the web.

Hover a pillar
01 — Intent matched
02 — Entity facts read from schema
03 — Trust signals verified
04 — Citations resolved

Age of Answers

The search paradigm has shifted.

Welcome to the Age of Answers. AI search doesn't work like the search you're used to, and the rules of visibility have changed with it. Here's what's changed:

Traditional search
AI search
Ten blue links to choose from
The result
One synthesised answer, no scrolling required
You compete for a ranking position (1–10)
The contest
You compete to be cited or recommended inside the answer
Success = clicks and impressions
The scoreboard
Success = citations, mentions and share of voice
Built on keyword matching
The mechanic
Built on entity understanding and context
One search engine to optimise for (Google)
The surface
Multiple platforms to optimise for (ChatGPT, Gemini, Perplexity, AI Mode, Copilot)
Ranking factors are relatively well understood
The rulebook
Ranking factors are still being reverse-engineered. First-mover advantage matters

New ranking factors

That single AI-generated answer is compiled
based on several new ranking factors:

  • 01

    Topical relevance

    The relevance of brand and product associations within a topic.

  • 02

    Clear structure

    Information that is well-structured and easy to comprehend.

  • 03

    Brand authority

    The established authority of your brand (demonstrated through media coverage and reviews).

  • 04

    Organisational credibility

    The credibility of your organisation and its authors.

  • 05

    Traditional search signals

    Insights gathered from traditional search engines (which AI models use for research).

If your brand isn't in that AI-generated answer, you're handing opportunities to your competitors. That's where we step in.

Our approach

How our AI SEO Agency can help.

We don't guess. We build visibility.

After deep research and hands-on testing to fine-tune our understanding of how AI recommends and ranks content, we've built a powerhouse framework to secure your brand's spot in AI-driven search. Whether you're a B2B ENT business or an ecommerce brand, our AI SEO specialists position your content as the definitive answer for generative platforms. Here's how we make that happen:

Seven moves
Move 1 / 7

Craft content that sparks real conversations.

AI search rewards content that mirrors real questions and solutions, not keywords. We ditch dull metrics and craft SEO content that reads like a real conversation: clear, friendly, and easy to digest.

How we make it happen
  • 01

    Deep audience insight:We dive into support logs, chat transcripts, and online forums to understand the conversational questions your audience asks.

  • 02

    Authentic voice and tone:No jargon. Just real language that connects.

  • 03

    Logical content architecture:Question-based headings with immediate direct answers. AI sees it, AI serves it.

Move 2 / 7

Use structured data to boost AI understanding.

Structured data isn't just a technical detail; it's your website's roadmap for AI search visibility. The right structure will turn your pages into clear, machine-readable information. This gives AI models the context they need to fully grasp what your content is about, laying the groundwork every other part of your AI SEO strategy relies on.

How we make it happen
  • 01

    Align business info:Make sure your essential business information, like your name, address, phone number (NAP), hours and services are properly marked up for a stronger local SEO presence.

  • 02

    Tailored schema:Leverage a variety of schema types, such as Product, Article and FAQPage, to provide search engines with rich, detailed context about your content. This is how you use structured data to boost AI understanding.

  • 03

    Rigorous testing:Verify that all your schema implementations work perfectly through thorough testing to ensure seamless integration.

Move 3 / 7

Build trust and credibility using E-E-A-T.

AI needs to know you're the real deal because it's responsible for giving users accurate, trustworthy information. By showing strong E-E-A-T, you send clear signals that you're a credible source. For AI, these signals act like a stamp of approval, the difference between being treated as a trusted authority and being dismissed as just another random page.

How we make it happen
  • 01

    Highlight real-world experience:Use case studies, data and examples to prove you're delivering results, not just talk.

  • 02

    Display authoritative expertise:Make author bios, credentials and qualifications easy to find.

  • 03

    Build digital trust:Secure your site with HTTPS, include legal pages and provide clear contact info.

Move 4 / 7

Provide quick solutions with optimised FAQ pages.

FAQs are AI's best friend. Pre-packaged answers at the ready, making it easier for AI to identify your content as relevant and authoritative. By incorporating long-tail keywords, we ensure your answers align with specific search queries, boosting visibility and relevance.

How we make it happen
  • 01

    Compile real-world queries:We gather questions from online forums, social media and site data to ensure your content addresses what users are actually searching for.

  • 02

    Deliver concise answers:We provide short, clear and to-the-point responses. AI values direct and easy-to-understand content.

  • 03

    Integrate FAQ schema:We apply the right FAQPage schema to ensure search engines and AI can easily understand your content.

Move 5 / 7

Lead your niche with powerful content hubs.

Forget one-off articles, we create content ecosystems. Pillar pages + topic clusters = authority. By strategically interlinking related content, we signal to AI that your website is a trusted authority in its field.

How we make it happen
  • 01

    Design a pillar and cluster model:Start with a broad pillar topic, then develop detailed cluster pages that support and expand on it.

  • 02

    Develop a strong internal linking structure:As a link-building agency, we connect everything through strategic internal links to enhance site navigation and SEO.

  • 03

    Keep content up to date:Regularly refresh your hub by updating, expanding and staying relevant to current trends and topics.

Move 6 / 7

Optimise for voice
and local search.

AI assistants are changing how customers find businesses. Instead of typing, they're using voice search to find what they need, often with a local focus, like "find a plumber near me." Our local seo services ensure your content is locally optimised and voice-friendly so you're ready for this new wave of search.

How we make it happen
  • 01

    Target conversational search phrases:We research and integrate the natural, full-sentence questions people use when searching the web for answers.

  • 02

    Guarantee NAP consistency:Ensure name, address and phone (NAP) are consistent everywhere.

  • 03

    Maximise your Google Business Profile:Supercharge your Google Business Profile for local AI pulls.

Move 7 / 7

Boost credibility with reviews and citations.

Trust signals play a critical role in building your online reputation. We help you enhance your review profile and establish local credibility, making sure AI recognises and values your trustworthiness.

How we make it happen
  • 01

    Encourage customer feedback:We create systems for collecting authentic customer reviews. By encouraging genuine feedback, we ensure you get valuable insights and build social proof that AI takes seriously.

  • 02

    Engage with all reviews:Positive or negative. This shows you're active, trustworthy and open to feedback.

  • 03

    Curate a strong citation portfolio:We focus on building high-quality backlinks and earning mentions in respected publications, directories, and industry-relevant platforms through our digital PR services.

Through this multifaceted methodology, we ensure your brand achieves and maintains prominence in AI-powered search results. As an Australian AI SEO agency, we deliver customised strategies to elevate your rankings and visibility, producing tangible outcomes for your business.

Why choose First Page?

  • Generated over $3.8+ billion
    in sales for our clients

  • 500+ Google Reviews globally
    with a 4.9/5 rating

  • Won 14 digital awards
    and counting

Platform coverage

The AI platforms we optimise for.

"AI search" isn't one platform. It's a fast-growing ecosystem, and each platform works a little differently. Here's how our AI SEO services approach the platforms your customers are actually using:

  • ChatGPT

    ChatGPT pulls live web information via its own crawler and Bing's index, meaning strong technical SEO and structured, authoritative content both matter. We run dedicated ChatGPT SEO services to get your brand crawled, understood, and cited inside ChatGPT's responses and shopping recommendations.

  • Google Gemini

    Gemini leans heavily on Google's own index, Knowledge Graph, and E-E-A-T signals, so the same fundamentals that drive strong organic rankings feed directly into Gemini visibility. We layer schema markup and entity clarity on top of your core SEO to strengthen this connection.

  • Perplexity

    Perplexity is built around citations. It shows its sources front and centre, and rewards pages with clear sourcing, comparison-style content, and third-party mentions. This is where digital PR and earned citations do most of the heavy lifting.

  • Google AI Mode

    AI Mode breaks a single query into multiple "fanned-out" sub-questions and pulls answers from across many pages, not just one. Comprehensive topic coverage (pillar pages, content hubs, and structured data) is what earns visibility here.

  • Microsoft Copilot

    Copilot runs on Bing's index, so Bing Webmaster Tools indexation, structured data, and authoritative citations all directly influence whether your brand shows up in Copilot's answers.

We don't optimise for one AI platform and hope the rest follow. We build a strategy that covers the full spread, because your customers are asking questions across all of them.

Measurement

How we measure and report on AI visibility.

"How do you actually track this?" is a fair question. AI visibility doesn't show up in a standard Google Search Console report, so here's what our AI SEO reporting actually covers:

Want a starting benchmark? Our free AI Visibility Tool gives you a snapshot of how your brand currently shows up across major AI platforms before we even start work.

  • Citation and mention tracking: We monitor how often and how accurately your brand is cited across ChatGPT, Gemini, Perplexity, AI Mode, and Copilot for your priority search terms.

  • Share of voice vs competitors: We benchmark how often your brand appears in AI answers relative to your named competitors for the same prompts.

  • Prompt-level tracking: Rather than vague "AI visibility" metrics, we track your visibility against the specific, high-value prompts your customers are actually likely to ask.

  • Sentiment and accuracy checks: We check how your brand is described, not just whether it's mentioned, but whether the information AI repeats about you is accurate and favourable.

  • AI referral traffic: We segment and report on the traffic actually landing on your site from AI platforms, so you can see this channel next to your existing organic performance.

  • Regular reporting cadence: All of this rolls into your ongoing reporting alongside your traditional SEO metrics, rather than as a separate, disconnected report.

The audit

Why isn't my business showing up in AI answers?

If you've searched your own brand or category in ChatGPT or Perplexity and come up blank, it's rarely just one issue. Here's what we check first:

07 common blockers

Most businesses we audit are affected by three or four of these at once. The good news: every one of them is fixable.

01 Your content isn't structured for extraction.

No schema markup, no clear headings, no direct answers near the top of the page. If your technical SEO isn't set up properly, AI models struggle to lift information cleanly.

02 You have few or no third-party citations.

If nobody else online is talking about your brand, AI has no external signal to confirm you're a trustworthy source.

03 Your site is unintentionally blocking AI crawlers.

Some robots.txt configurations block bots like GPTBot or PerplexityBot without anyone realising.

04 Weak E-E-A-T signals.

No visible author bios, no credentials, no case studies or reviews means AI has no reason to trust the content as authoritative.

05 Poor or non-existent Bing indexation.

Since ChatGPT and Copilot both lean on Bing's index, a site that's never been optimised for Bing is invisible to a large chunk of AI search.

06 Content answers questions indirectly.

If your service pages talk around a topic rather than answering it plainly, AI engines will often cite a competitor who gets to the point faster.

07 Inconsistent local signals.

For location-based queries, inconsistent NAP details or a thin Google Business Profile will actively work against you.

The process

4 steps to lift your AI visibility.

  • Step 01

    In-depth AI readiness audit

    We scan your digital footprint to spot any blind spots limiting AI visibility.

  • Step 02

    Strategic technical optimisation

    We align your website's tech base with AI ranking conventions.

  • Step 03

    Content strategy for conversational intent

    We craft and refine content to match the natural language of your customers

  • Step 04

    Ongoing visibility monitoring

    We keep tabs on your performance in AI platforms and tweak your strategy for sustained visibility.

The opportunity

Secure your spot on the AI shelf.

AI isn't just answering queries anymore. It's recommending products, guiding purchases and influencing decisions.

That means your products and services need to be part of the conversation before your competitors are.

We'll ensure your business doesn't just appear, it stands out. From backend setup to front-end visibility, we optimise every touchpoint so AI search engines can easily find, understand, and recommend your products and services at the right moment.

Your AI visibility

23/100

Today = 2390-day goal = 58
  • AI Recommendations
  • Google AI Visibility
  • Brand Authority
  • Trust Signals

The results

Here's what a fully-built AI SEO strategy actually delivers for your business

  • Get cited in AI search answers

    Be the trusted brand that AI recommends, and capture top-of-funnel visibility before your competitors do.

  • Dominate high-intent queries

    Capture the customers ready to buy. Drive laser-targeted, high-converting traffic.

  • Future-proof your SEO

    Don't scramble to catch up. Stay ahead of AI evolution and algorithm updates.

Trusted by our leading clients across Australia

We could not be more impressed with the service we have received from Mackie and the First Page team. Mackie has been exceptionally responsive and addresses all our questions and concerns in a very timely manner. What truly sets Mackie and the First Page team apart is their willingness to go above and beyond their direct scope of work. Mackie has consistently offered helpful guidance and showed remarkable patience. Most importantly, we value their honesty and real guidance. They consistently provide suggestions that genuinely benefit us as the customer.

Clara Park

Mango Credit

SEO

Thomas from First Page has been amazing to work with! He is available when I need him has helped me with my business, understands what is needed to grow it, exceptional!

Melissa

BBC Removals

SEO

To date have had a great experience with First Page, in particular Toby our accounts manager. He has gone out of his way to ensure all our needs and concerns are met with a personalised approach.

Daniel Lapira

J3T Electrical

SEO

The attention to detail in helping my business with our branding and appearance was world-class. This led us to then have them improve our website and sales funnel to convert more website visitors. The result of First Page has been an influx of new revenue, which we would never have been able to achieve if we had not fixed our branding, messaging, and sales funnel.

John Nassif

Bobbi Health

SEO

First Page are the best SEO we have encountered in 25 years of business. Their business integrity and professionalism can always be relied upon. Jemima Vincent has assisted us in growing our business with her extensive knowledge and care.

Linda Jordaan

Life Coaching Academy

SEO

Highly recommend First Page. Friendly team with great expertise and quality service.

Justin S

Bar Stool Home

SEO

Great experience working with First Page.

Jennifer

Bella n Bear

SEO

Game changer for our business. We run Dinya Designs, supplying gondola shelving, glass display cabinets and retail shopfittings across Australia. First Page is the first team that actually delivered what they promised. They took the time to understand our products and customers, and built an SEO/marketing strategy around that. Communication is excellent.

Dinya Designs

Dinya Designs

SEO, Google & Meta

We've been with First Page for three years now and couldn't be happier with the results! Jemima, our account manager, has been outstanding.

Melissa Kerr

Wool Products Australia

SEO & Google Ads

Very good communication, regular catchups, and explains how the company is going regards Google etc.

OPS Services

OPS Services

SEO

Our business has worked with the First Page team for the last 18 months and have seen a massive improvement in our online presence.

Matthew Holt

Safework Health

SEO & Google Ads

Mackie Robertson and his team have been great for years, I'm very happy with our experience.

Ben Bahrami

Liquimix

SEO & Google Ads

We don't hold back

AI search is here.
Is your SEO prepared?

We go all-in to elevate your brand visibility across every channel, especially the ones your competitors haven't discovered yet. AI search is exploding, and you've got a limited window to become the brand it notices.

As Australia's AI SEO agency, we'd rather show you than tell you. Request an AI SEO consultation, and we'll walk you through exactly where your brand currently stands across ChatGPT, Gemini, Perplexity, AI Mode and Copilot and what it'll take to get seen.

The First Page team

Valued at $4,200

Claim your 100% free 'REVENUE GROWTH' strategy session today, valued at $4,200.

Don't let this opportunity pass you by. Partner with us and transform your online presence into a powerhouse of sales and brand recognition.

Free AI SEO strategy session

Ready to get found in AI search?

Book a free strategy session and see exactly how your brand shows up across ChatGPT, Gemini and AI Overviews, where your competitors are being recommended instead of you, and which AI SEO opportunities can drive the most revenue.

  • AI visibility audit across ChatGPT, Gemini and AI Overviews
  • Brand mention and citation review in AI answers
  • Competitor and market opportunity review
  • Priority roadmap ranked by revenue impact

Trusted by 500+ businesses in Australia

No obligation. No hard sell. Just a clear view of how AI sees your brand.

AI SEO Services FAQs

AI SEO is about using artificial intelligence to improve your website's visibility and rankings. It's not a replacement for traditional SEO, but rather a powerful evolution. AI helps you work smarter by analysing huge amounts of data to find patterns and trends, identify new opportunities and automate time-consuming tasks like keyword research and content optimisation. By focusing on both traditional and AI SEO, our full-service SEO agency optimises your website for maximum visibility.

Google's AI Overviews, which provide a summary answer at the top of the search results, have changed the game. This might lead to fewer clicks on traditional organic listings for some types of queries, particularly those looking for a quick answer. However, if your content is cited as a source in an AI Overview, it can significantly boost your credibility and get you high-quality traffic. The key is to structure your content so it is easily understood and summarised by AI.

Yes, it's fine to use AI for content creation, but it shouldn't be the final step. Google's guidelines say that using AI is okay as long as the content is helpful and not just created to manipulate rankings. The best approach is to use AI as a tool to create first drafts, outlines, or ideas, and then have a human expert review, edit, and add their own unique insights and expertise. This ensures the content is accurate, authentic, and truly valuable to your audience.

To make your website AI-friendly, focus on clarity and structure. Use schema markup to provide search engines with clear, structured data about your products, services, and other key information. Organise your content with clear headings and a logical flow, and answer common questions directly and concisely. This makes it easier for AI to find, understand, and use your information.

The most important thing to focus on is E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. AI models are being trained to recognise these signals of quality. You need to demonstrate that your content is created by a legitimate, knowledgeable source. This means showcasing author bios, citing reputable sources, and building a strong brand reputation that both humans and AI can trust.

There are many tools that use AI to assist with SEO. Popular platforms like Semrush and Ahrefs use AI to provide deeper insights into keywords and competitor analysis. Other tools like Jasper and Writesonic are great for helping with content creation. Essentially, AI tools can help you with everything from predictive keyword research and content audits to technical optimisations, freeing you up to focus on strategy.

They're closely related but not identical. GEO (Generative Engine Optimisation) is about being included in generative AI answers on platforms like ChatGPT and Gemini. AEO (Answer Engine Optimisation) is about being pulled out as a direct answer, whether that's a featured snippet, an AI Overview, or a voice response. LLM SEO is the underlying layer: the entity signals, citations and structured facts that teach large language models who you are and what you offer. As an AI SEO agency, we treat all three as part of a single, connected strategy rather than as separate services.

AI SEO builds on traditional SEO rather than replacing it. The technical foundations still matter, and in many cases matter more, because AI models rely on that same infrastructure to understand and trust your site. What changes with AI-powered SEO is the target: instead of optimising purely for a ranking position, you're optimising to be cited, quoted or recommended inside an AI-generated answer.

Timelines vary by platform and by how much groundwork your site already has in place. Some AI platforms refresh their understanding of the web faster than traditional Google rankings shift, so early citation gains can appear within a few months of technical and content work going live. Building durable, competitive AI visibility (particularly against well-established competitors) typically follows a similar trajectory to traditional SEO: an initial foundation phase, followed by compounding gains over 6–12 months.

If your current agency hasn't shown you how you're actually performing across ChatGPT, Gemini, Perplexity, AI Mode and Copilot specifically, there's a good chance AI SEO isn't built into their strategy yet. As an AI SEO company working across both traditional and generative search, First Page builds AI visibility into every SEO engagement. You don't need to run a separate AI SEO consultant and SEO agency side by side, chasing two disconnected strategies.

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