Meet Cozy Corner Quilts.
Cozy Corner Quilts is a beloved Australian online destination for quilting enthusiasts, offering an extensive range of fabrics, patterns, and supplies. With a loyal customer base built over years of quality service and product expertise, they’ve established themselves as a trusted name in Australia’s quilting community.
The Challenge.
Cozy Corner Quilts had built a solid business through brand loyalty and word-of-mouth, but their website wasn’t working hard enough to attract new customers:
- Category pages lacked optimised content to help Google understand their offerings and product range
- Technical limitations from an outdated Shopify theme prevented implementation of SEO best practices
- Their Google Ads account needed restructuring after inheriting a poorly organised campaign structure from a previous agency
Our Strategic Approach.
We developed a comprehensive strategy addressing both technical foundations and content gaps whilst restructuring their paid advertising for better performance. The approach focused on making the site more crawlable, more informative, and more conversion-focused.
The outdated Shopify theme limited essential functionality that modern e-commerce sites need for both user experience and SEO performance. We implemented critical technical improvements.
Navigation and Crawlability Improvements
- Implemented breadcrumbs across all pages, improving user navigation whilst strengthening internal linking structure and helping search engines understand site hierarchy
- Developed mega menu navigation replacing the basic menu system, allowing clear organisation of numerous fabric categories and improving both usability and crawl efficiency
Trust and Conversion Elements
- Integrated homepage review section, displaying customer testimonials to build trust with new visitors whilst providing fresh, regularly updated content
- Added product star ratings and reviews on product pages and category listings, enhancing trust signals and improving user experience through social proof
- Implemented additional content field at bottom of collection and standard pages that accepts raw HTML, allowing SEO-optimised content to be added directly through the dashboard without manual liquid file editing
With technical foundations established, we developed comprehensive content for category pages that would help both search engines and customers understand what Cozy Corner Quilts offered.
Category Page Optimisation
- Created detailed, informative content for key category pages covering different fabric types, brands, and quilting supplies
- Highlighted unique selling points including product range, quality standards, and expertise in quilting community
- Structured content to answer common customer questions about fabric characteristics, uses, and care instructions
We inherited a poorly structured Google Ads account that needed complete reorganisation to improve performance and efficiency.
Product Feed Cleanup
Critical errors in the product feed were resulting in widespread disapprovals that blocked products from appearing in Shopping campaigns.
- Conducted comprehensive product feed audit identifying errors preventing product approvals
- Standardised product titles and descriptions to meet Google Shopping requirements
- Corrected pricing discrepancies between feed and landing pages causing disapprovals
- Implemented ongoing feed monitoring to catch and resolve errors quickly
- Successfully resubmitted previously disapproved products, dramatically expanding advertising inventory
Campaign Cleanup and Optimisation
- Audited existing campaign structure and identified inefficiencies from previous agency management
- Restructured campaigns with clear organisation around product categories and customer intent
- Launched targeted Google Display Ads reaching different consumer segments within the quilting community
- Created audience segments for quilters at different skill levels, project types, and fabric preferences
- Implemented conversion tracking to measure true ROI across campaigns
Results.
Our comprehensive strategy delivered outstanding results, transforming both organic visibility and paid advertising performance.
- 21% increase in total sales
- 39% increase in keywords ranking on page 1
- 18% increase in organic traffic year-over-year
- 19% increase in organic revenue year-over-year
Ready to unlock hidden growth in your established store?
Book a consult with one of our Digital strategists for your FREE audit.
Related client stories
ARTPark
For a vision as big as ARTPark's, we made sure to get the results to match, with a 118% higher lead volume and 21% increase in Click Through Rate.
View StoryThe Continental Sorrento
See how First Page unlocked a $5 cost per lead & 9% conversion rate for The Continental Sorrento.
View StoryInnovative Polished Concrete
We turbocharged Innovative Polished Concrete's visibility, with a 2000% boost in users and over 117 leads pouring in!
View StoryGreen Homes
In just 1.5 months of working with First Page, 50% of Green Homes' target keywords were hitting the 1st page of Google.
View Story