The Best Time to Post on TikTok

TikTok’s incredible global popularity has given brands an exciting new platform to reach their target market. In fact, TikTok ranks as the second-biggest app in consumer spending behind Tinder. 

But for your brand’s content to have the greatest impact, you have to make sure your TikTok following is active when you post. That’s why developing your content plan around the best time to post on TikTok will dramatically increase your engagement.

By frequently sharing content that expresses your brand’s personality and reaches your specific audience at the ideal moment, you can strengthen this relationship and boost sales.

Why Posting Time Matters

Thousands of brands are joining the TikTok app every day. This means there’s increased competition from your direct rivals, as well as simply more content-stealing the limelight away from your posts.

While this issue happens across virtually every social media platform, knowing when to post on TikTok helps you take back control. 

Rather than scheduling your posts for random times, posting when your followers are scrolling through their feeds ensures your content receives more views, likes and comments.

As competition heats up on TikTok, utilising every tool in your arsenal to reach customers benefits your growth now and in the future.

Why posting matters - Tik Tok
Editorial credit: XanderSt /

Every Target Market Is Different

Although there’s excellent research revealing when your users are most likely on TikTok, it’s important to remember that each customer base is different. 

Every creator on the platform has a unique audience with untold variables to consider. Are your followers located in one timezone or spread around the globe? Do they share an age group or do your products appeal to a wide range of people? 

Keep these considerations in mind when figuring out when to post on TikTok. You’ll develop a sharp strategy that achieves the biggest bang for your time, money and energy.

Every Target Market Is Different
Editorial credit: Nattakorn_Maneerat /

Boost TikTok Engagement with a Simple Approach

As we’ll explain below, diving into TikTok Analytics is the best way to determine when your audience is most active. But you’re bound to achieve better results simply by thinking about when customers are using their devices.

It stands to reason that people are more likely to scroll through social media when not preoccupied with work or school. Therefore, experiment with posting early in the morning, during lunch hours, post-work and late at night to increase interactions. 

We also know that people tend to sleep in on the weekends and relax late in the afternoon, so scheduling your posts around these periods can improve engagement.

Post different types of content throughout the day and you might just hit the TikTok engagement jackpot with your specific target market.

Discover the Best Times to Post on TikTok for Your Business

If you’re looking to enhance your TikTok views, likes and comments, it’s a bright idea to figure out the best time to post on TikTok. While it takes more work than the simplified approach mentioned above, identifying the moments when your content will have the most significant impact is essential.

When to scedule-TikTok

Understand TikTok Analytics

You can only distinguish the TikTok patterns you can benefit from, if you have access to insightful data. Fortunately, the free TikTok Analytics platform provides comprehensive information across several areas. Upgrade your profile to a TikTok Pro account and get started with three new tabs: 

  • Overview: 

See how your video views and follower count has grown over the last 7 or 28 days. 

  • Content: 

Find analytics for recent posts, including total playtime, average watch time and traffic sources.

  • Followers: 

Review the demographics of your followers, such as gender, location data and activity times.

Image CreditL: Hootsuite

Location Matters Most

It’s virtually impossible to pinpoint the best time to post on TikTok – if you don’t know where your followers are based in the world. Luckily, TikTok Analytics has a helpful section dedicated to this information. 

Head to the Followers tab and cast your eyes over the Top Territories section. This graph shows a percentage breakdown of the countries where your TikTok following live – so you can know when to post to reach the largest segment. 

If you want to know the global best times, Influencer Marketing Hub analysed 100,000 TikTok posts to help brands achieve their targets. Based on EST time, consider their results: 

  • Mon: 6 AM, 10 AM, 10 PM
  • Tue: 2 AM, 4 AM, 9 AM
  • Wed: 7 AM, 8 AM, 11 PM
  • Thu:9 AM, 12 AM, 7 PM
  • Fri: 5 AM, 1 PM, 3 PM
  • Sat:11 AM, 7 PM, 8 PM
  • Sun: 7 AM, 8 AM, 4 PM
Image credit: Influencer Marketing Hub

Find Out When Your Audience Is Active

Grow your TikTok followers with great statistics on when your audience is active. Simply visit the Followers tab and the Follower Activity section to see information on the days and hours your audience is checking their feed.

As these straightforward graphs provide clear data on the best time to post on TikTok, you’ll have a shortcut to generating stellar engagement. However, it’s important to note that TikTok records all of its information in UTC time. 

This means you’ll have to use a time converter to ensure you’re posting your eye-catching content when your target market is awake.

Find Out When Your Audience Is Active-TikTok

Track Content Performance

If you want to learn more about how your videos are performing, head to the Content tab and the Video Posts section. 

This displays up to nine of your videos that have seen the best growth. However, you can only see videos that have been posted in the last seven days.

In the Trending Videos tab, users are shown which videos are currently trending on the For You page. 

Here, these videos will still appear even if they were posted longer than seven days ago. This highlights how your content can still become a hit long after it’s been posted.

Track Content Performance-TikTok
Editorial credit: hareluya /

Measure and Adjust

Once you know your way around TikTok Analytics and discover the best time to post on TikTok, this information can be used to level up your content game. 

As you create a content plan and start shooting attention-grabbing videos, reflecting on follower engagement will help you learn more about your audience. 

You might discover your audience prefer motivational content first thing in the morning and behind-the-scenes videos on the weekend. Don’t be afraid to experiment until you find a combination that works.

Remain open-minded about your content creation and check your feed every day to see which TikTok patterns are emerging. With a detailed approach, you can drive more engagement and increase followers.

Measure and Adjust-TikTok

Chat to the Experts

TikTok has taken the social media landscape by storm, so you can be sure many of your competitors are putting plenty of time and effort into their campaigns. 

If you’re worried about your business getting left behind, the experts at First Page Australia will help you catch up and overtake your biggest rivals. 

Alongside a cutting-edge TikTok Ads campaign, our award-winning team will reach your target market with compelling content that grows your reputation and boosts conversions.

Speak to our superior digital marketers and ensure your business uses the latest social media techniques to enhance its success.