How Do I Make Money from Instagram?

Startups and established companies can both benefit from social media services. With the correct social media marketing strategy and campaign monitoring system, social media content marketing may result in more search traffic, better SEO, healthier consumer interaction, and greater brand loyalty.

Instagram is a great medium for gathering feedback and learning what your customers want from your brand. This useful information might help you enhance your offerings and fine-tune your whole Instagram marketing strategy.

So, how exactly can you make money from Instagram? Here are some ways this platform can help you earn – read on to find out!

Best Instagram Cash-Making Strategies

  • Advertising
  • Collaborating with companies on sponsored posts
  • Becoming a partner
  • Creating an online store
  • Creating an Instagram Shop
  • Selling your images on the Internet or in print
  • Making money from your content 
  • Selling items directly
  1. Advertising on Instagram
Advertising on Instagram

One of the most popular ways to make money on Instagram is through advertising. If you’re starting off as an influencer, one of the first things you should do is connect with local businesses in your niche. For example, if you post a lot of food photos, connect with restaurants nearby and let them know that you’d love to showcase their menu items on your feed. It may not feel like a big deal at first, but these connections will allow you to grow your audience and show off more products – and get paid for doing it!

  1. Collaborating with brands on sponsored posts
Collaborating with brands on sponsored posts

The role of an  “Instagram influencer” is a career in itself. An influencer is essentially somebody who has earned a reputation by sharing good content online. Influencers are seen by their audiences as tastemakers, trendsetters, and reliable experts whose opinions on many topics are valued.

Businesses can not compete with that kind of reputation, so they collaborate with influencers on sponsored content like comments, Reels, and Stories to spread the word about their products. This helps them gain their audience’s trust and increase engagement with high-quality content.

However, it can be challenging to strike a balance between your income as an influencer and your integrity as a content creator. But if you’re not solely relying on your Instagram marketing income to make ends meet, you will always have the freedom to be selective about the brands you work with, just as brands will be picky about the influencers they work with.

How do you decide how much to charge as an influencer?

How do you decide how much to charge as an influencer?

Influencer deals often include the development of content – Instagram advertising, a post, a video, or a Story – and may consist of authorisation for the business to use this material on their site or in an ad.

The majority of these agreements are negotiated and can involve a single post or an entire campaign in return for a price, a free product, a service, a gift, the promise of visibility, or some combination of these.

When bargaining, keep in mind that you’re not only providing material but also access to your audience – a potentially big reach on one of the most prominent social media platforms – and usage rights.

To give you an idea of what certain businesses are prepared to pay and how to bargain based on the cards you’re holding, the average influencer with over 100,000 followers costs up to $500 per post.

Apart from that, you must also be aware of your audience. What is the demographic make-up of your audience, and what is your engagement rate (total engagement divided by the number of followers)? If you’ve moved to a business account, you can find data to support this in your Instagram analytics report. This information will help give you the upper hand when it comes time to bargain.

  1. Becoming a partner
Becoming a partner

In contrast to an influencer, an affiliate is more interested in generating sales for the partner brand rather than merely raising awareness in exchange for a fee.

For this partnership with brands, to verify that clicks indeed translate into sales, a trackable link or a unique promo code is usually provided. You can use clickable links in your Instagram bio, Instagram Stories and through stickers. And because you can’t place links in Instagram posts, you can use promo codes here to make money.

You can consider contacting one of the many online shops that offer affiliate programmes. Alternatively, you might visit well-known marketplaces such as:

  • ClickBank. An affiliate platform with a tier-based commission structure that is available to everybody.
  • LTK. An invitation-only fashion and lifestyle influencer network with a 20% commission structure.
  • Associate Programme at Amazon. A well-liked choice that offers a 10% commission.

Though it may appear to be a numbers game, affiliate marketing is also an art. You will have a higher chance of success if you prepare ahead of time and grow your online presence to include a website and other marketing platforms.

Tip: Because affiliate links might be lengthy and unappealing, we recommend using a URL shortener like Bitly, especially if the links will be in your Instagram bio.

  1. Creating your online store on Instagram
Creating your online store on Instagram

The only option for an influencer to make money may be to collaborate with other firms.

However, artists of all types are in an excellent position to “sell” with their products – tangible items, services, or digital objects that can act as an extension of their brand, allowing them to develop a business with an audience at its heart.

You must commit some effort upfront, but it’s quite easy for content creators to transition into business in today’s society. And with the expanding number of Instagram tools available to create an audience, this is becoming much easier.

And what’s more, if you’ve already built a large and loyal following before transitioning to online business, you will probably be sold out in hours with anything you list online. 

There are several options for selling your products:

  • You can print and ship your t-shirts, pillows, coffee mugs, wall art, and other items using a print-on-demand service.
  • You can use your bio to promote services like photography or consultancy by directing visitors to an email address or a link to your professional website.
  • Digital items such as online courses, ebooks, and design templates can be sold.
  • You can use a business account to sell items and also be able to study the data later on using analytics. And dropshipping fulfilment allows you to avoid having to deal with inventory or returns.
  1. Creating an Instagram Shop
Creating an Instagram Shop

The last few years have been extremely beneficial for eCommerce firms and entrepreneurs looking to sell on social media. Instagram has unveiled a slew of services under the Instagram Shopping banner, allowing users to quickly purchase your products without ever leaving the Instagram platform.

It begins with creating an Instagram Shop, often known as your storefront. It offers a slick interface for customers to browse and purchase your collections. To get started with Instagram Shopping, all you need is a Business or Creator account to create an Instagram shop

You can create collections or handpick items offered in themes to personalise your Shop. New arrivals, presents, and seasonal trends are all common topics.

You can also add product descriptions such as price and features in your Shop just as you do in your online store. You can also direct users to your website to finish a purchase, or you can allow them to buy directly from the app using Instagram checkout.

And it doesn’t end there! People can also buy your from you on Instagram by using features such as:

  • Shoppable posts and stories – Product tags can be used to link to items from your inventory in videos and photos. To learn more about an item, people merely need to tap.
  • Shoppable ads – You can also include product tags in your advertising to increase conversions. For this, you can boost the current Instagram posts on your feed, or you can set up a new campaign under Ads Manager.
  • Instagram Shop tab – Instagram’s shopping tab is a popular site for users hoping to find new products that are related to their interests. This makes it easier to reach out to new clients via the app.
  • Online shopping – Do you enjoy watching live-streamed content? Then Instagram live shopping will come in handy for making cash. Go live and tag things from your catalogue in your broadcast. The product will appear at the bottom of the screen, where users can tap to purchase.

And do you know what the best part is? It’s entirely free to create an Instagram Shop. You will only be charged a commission if someone purchases through the Instagram checkout.

  1. Selling your images on the internet or in print
Selling your images on the internet or in print

People may get famous on Twitter by cracking 140-character jokes, but Instagram is primarily a photo-sharing platform. This means that when it comes to selling, photos are assets that can be licenced, reproduced, and sold in a variety of ways.

Suppose photography is what drew you to Instagram in the first place. In that case, you can sell your images on marketplaces like 500px or Twenty20, where companies and publications may be interested in licensing them.

You may also sell your images as prints themselves or printed on other tangible objects. Printful and Teelaunch, for example, allow you to print your pictures on posters, phone cases, pillows and other items, while also handling order fulfilment and customer support – so all you have to worry about is making sales.

Take, for example, Daniel Arnold. According to a Forbes interview, he went from “eating bread three meals a day” to making $15,000 in 24 hours, by offering to sell copies of his popular but controversial images. If there’s already a market for your photography, all you need to do is take the initiative and offer your audience the chance to purchase it from you.

  1. Cash-making using your content

Instagram Advertisements can help you monetise your videos

Instagram Advertisements can help you monetise your videos

As well as photos, videos should unquestionably be a part of your Instagram marketing strategy. Anything from mini-commercials to loop-able, Boomerang-style flicks that are eye-catching and entertaining is fair game.

In-stream video advertising is another option for companies to generate money on Instagram. Brands can market themselves inside the films you create using these adverts.

According to Instagram, the amount you make is determined by the number of views your video receives, or “Monetisable Plays”. You’ll receive 55% of the ad money produced by each view, delivered monthly to your bank account.

Turn on In-stream Video Ads and begin earning in three easy steps:

  • Go to Account Settings. Then, choose Creator, followed by In-Stream Video Ads.
  • Select Get Started. Read the terms and conditions and agree to them.
  • Toggle Allow Monetisation on existing Instagram videos, then click Continue to complete.

To make money from In-Stream Video Ads, your work must be unique, and you must own the rights to any music you use. To monetise, your video must be at least two minutes long. Images, surveys, looping videos, slideshows and text montages are ineligible.

Live badges

Instagram Live Badges

Live badges are a relatively new feature that allows content creators and influencers to earn money on Instagram. Consider Instagram Live badges to be something you can receive during a live broadcast, a popular feature borrowed from Twitch and TikTok.

Viewers may use this option to purchase a badge during the live stream, which appears in the comments and unlocks privileges such as a spot on the authors’ badge list and access to a unique heart.

  1. Selling items directly
Selling items directly from Instagram

If you’re not an influencer but want to make some additional money, Instagram is a terrific way to sell your old items. You can generate a side income selling furniture, clothing, collectables, or even Mason jars on Instagram. 

Consider the Lavender Loveseat. The crew, based in Chicago, discovers vintage furniture, refurbishes it, and then sells it on Instagram. To attract consumers and make sales, the company offers interesting, entertaining content on its account.

The Bottom Line

Image Source: ALEX_UGALEK /

Instagram is one of the fastest-growing social media networks with the highest engagement, thus cash-making on the platform is simple if you handle it strategically. There are several inventive methods for anybody to generate money on Instagram, ranging from sponsored posts to social media services.

Finally, spending time and effort on Instagram is a terrific long-term investment. And it’s never too late to get on board and start monetising your Instagram account!

Also, don’t forget to check out the Benefits of Advertising on Facebook and Instagram