5 Factors to Consider When Choosing a Digital Marketing Agency
Every business owner wants to see their brand scale and become more profitable. While high-quality management and expertise are important, a major contributing factor to a brand’s success is its ability to keep up with marketing trends and consumer habits.
However, if you’re running a small business, this may not always be possible. Understanding the marketing landscape and how best to increase your company’s exposure takes time, skill, and expert knowledge. Therefore, it’s ideal to seek assistance from a digital marketing agency to take on the role for you.
The simple truth is that if you’re not utilising digital marketing correctly, you’re missing out on an extreme amount of business.
Hence, to help you take the step in the right direction, we’ve outlined the 5 factors to consider when choosing a digital marketing agency. Read on to find out what you need to know before investing in a marketing team and how a reliable, performance-based digital marketing agency can help scale your business to new heights.
1. Digital Marketing Budget – Getting Your Value for Money
Understanding if a digital marketing agency fits your budget is an important factor to consider when choosing a team to work by your side. You need to be sure that hiring a digital marketing agency will get you the best return on investment.
While everyone loves a bargain, it’s important to remember that the lowest price does not always ensure the best deal. Therefore, if you want quality, you’re going to have to pay for it, especially if your desired digital marketing agency is experienced, well-known, and provides a wide range of services.
Nevertheless, having a digital marketing budget will help you set boundaries and keep in mind how much you’re willing to spend on your marketing efforts. When researching prices, make sure you cover all bases, including the services provided and whether they’re good at what they do.
It may be worthwhile to consider how billing and payments work to better understand whether you’re getting value for your money. For example, are you paying monthly or quarterly, and how does the company justify their prices? When it comes to your digital marketing budget, having an in-depth conversation with potential agencies will help you make a secure decision about beginning a relationship with a digital marketing agency.
2. Digital Marketing Clientele – Understanding their Portfolio
Another critical factor to consider when choosing the top digital marketing agency to scale your brand is its clientele. Understanding the agency’s portfolio and who they’ve worked with in the past can be incredibly eye-opening and help you understand the successful campaigns they’ve put together for companies like yours.
Naturally, you’ll want to beat your competition. Hence, by taking a deep dive into the company’s portfolio, you’ll find impressive ways that your desired marketing agency can increase brand exposure, boost sales, and introduce the business to a whole new audience.
There are a few ways of reviewing a digital marketing agency’s clientele. First, they may simply have a portfolio attached to their website where you can find a range of businesses they have helped in the past. This portfolio will indicate what services were utilised throughout the campaign and the results that were generated from it. Alternatively, you can ask the digital marketing agency for case studies on their past projects and understand how they can do the same for you.
An agency’s digital marketing clientele will expose how trustworthy they are and whether other companies in your industry recommend working with them. As a digital marketing agency often works with various clients from various industries, you must ensure that the marketing team you’re choosing understands your company, the work you do, and the goals you’ve set for yourself.
3. Digital Marketing Services Agency – What Can They Offer?
Marketing goals differ from business to business. What works for your competitors may not necessarily work for you. Therefore, you must determine which digital marketing services are needed to scale your business and achieve your goals.
One of the best ways of ensuring you accomplish your digital marketing strategy is by choosing an agency that can provide the services you’re looking for and are good at what they do. Make sure the agency you select is at the top of its game and can efficiently help with various services, including website development, SEO, SEM, social media management, and more.
SEO: Choose a digital marketing services agency that dominates their search engine optimisation (SEO) practices. An SEO agency will help you reach the first page of Google search results through organic growth and will ensure that more and more people are aware of your company’s website.
SEM: Choose a digital marketing services agency that takes charge of your Google Ads campaign. When it comes to paid advertising, you’ll need PPC experts by your side to produce high-quality leads and conversions.
Social Media Management: Choose a digital marketing services agency that understands social media. Whether creating ads or managing accounts on various platforms, an impressive social media agency will generate a funnelled buying experience for your potential customers.
Digital Marketing Strategy: Choose a digital marketing services agency that can expertly control your brand’s image and deliver top-class strategies. A strong digital marketing strategy is the difference between a company performing to its potential or being left behind by the competition. By teaming up with the right agency, your company will be elevated to new heights.
Doing your research into what services various digital marketing agencies can provide will give you a good indication of their professionalism and expertise. Don’t settle for less – choose the one that can skyrocket your bottom line.
4. Digital Marketing Experience – Are They Really Professionals?
There are so many digital marketing agencies out there, and sifting through to find the best one may seem like a daunting task. However, a differentiating factor that may make a difference in your search is focusing on size and experience.
A solid track record and proven expertise as a digital marketing services agency strongly indicate that they can meet specific marketing goals and expand the brand’s image. A digital marketing agency that has the right experience would have worked with similar companies in the past and know the suitable business metrics. Additionally, the work they have done with companies completely different to yours may also be beneficial as they can utilise a handful of strategies in promoting your website and generating leads.
Suppose the digital marketing agency hasn’t been around for long, and you’re questioning their level of experience. In that case, another great way of understanding their capabilities is by checking their online presence for a hint of how good their work truly is. For example, by looking up their website, social media profiles, and blogs, you’ll understand the quality of work they strive to maintain. If the agency does not have sufficient online authority for its own brand, then it is only natural that the same will happen to your business.
Hence, take the time to consider their experience and the quality of work they complete for their own brand. These factors will determine whether the agency is suitable for your business needs.
5. Digital Marketing Agency Reputation – How do Past Clients Review Them?
For any digital marketing agency, reviews are key. By having past clients recommend the agency to potential customers, it ensures a level of competence, reliability, and structure.
Like when we make any purchase, we tend to read reviews before making a final decision. Hence, choosing an agency is no different. You should carefully consider the agency’s past projects and clients, what they’ve said about the team and services, and hope their reputation exceeds your expectations.
When it comes to running a digital marketing agency, credibility is everything. To ensure you’re teaming up with the best, we recommend looking out for the following:
· They give you a timeline for results
· Your account will be managed by a human that you can constantly communicate with
· Campaigns are managed by a human representative and are not entirely automated
· They measure profit
· You always have access to your account data
· They communicate openly with you and tell you when something isn’t working
· They are completely transparent
· They are well-known and constantly talked about within the digital marketing space
· You are provided with high-quality information regarding all services they offer, including SEO, PPC, and more
Reputation management is an essential component of digital marketing. Therefore, to ensure the agency can manage your reputation, you must first ensure they can manage their own. So, sift through all reviews on their website until you’re satisfied with what you see.
What Else Should I Consider?
While we’ve discussed the top 5 factors to consider when choosing a digital marketing agency in detail, there is still a range of other processes and qualities of an agency that you should look out for before making your final decision.
For example, we recommend booking a consultation session with the digital marketing agency of your choice so that you can discuss your business goals with the team in detail. By having a one-on-one conversation with their specialists, you’ll understand how their campaigns work and what they’ll do to help your business grow.
Other things to consider include:
· The level of communication they provide before signing a contract or a campaign has been put into place
· Their specialisations and what specific skills they have within the scope of digital marketing
· Have they received any awards for their work in the past?
· Consider the type of suggestions that the agency is making for your business and whether they align with your values and goals
· Where is the digital marketing agency located, and is it easy to get to when in-person meetings are required?
By keeping all these considerations in mind, you’ll be sure to find a digital marketing agency that works best for your brand.
Team Up with The Best in the Business – First Page
Are you searching for the most reliable digital marketing agency in Australia? Look no further than the team at First Page. With our ability to meet budgets, top-class digital marketing clientele, unbeatable services, high-quality experience, and outstanding reputation, there’s no reason not to choose First Page as your next digital marketing agency.
We offer an integrated digital marketing strategy to provide proven results and innovative solutions. Our team are professionals in their field and have spent years working with various companies from diverse industries. Hence, we know what works and can utilise our skills, knowledge, and experience to create a marketing campaign for your business that will help your brand grow, convert sales, and keep you ahead of your competition.
What’s more? Our services are next level. As we work with great brands of all sizes, we’ve learnt to adapt our marketing services to provide the most enhanced digital solutions.
Our list is endless but includes:
· Much More
Our comprehensive services will drive traffic to your website, generate digital brand awareness, help you benefit from full-funnel lead generation, and skyrocket your growth. Before starting your marketing campaign with us, we guarantee an intensive strategy session where we engage in extensive pre-campaign research to ensure we provide a customised marketing approach.
Get in touch with our team today for more information on First Page and our digital marketing agency in Australia.
CTA: Are you looking for a digital marketing agency that incorporates all the discussed 5 factors into their business model? Then be rest assured that your brand is in good hands when you team up with the digital strategists at First Page. For more information on digital marketing strategy, the services we provide, or how we can help your business grow, contact our team today.