Use These Keyword Tips to Create Outstanding Copy!

Great copywriting can make your site leap off the screen, cut through the competition and make you a leader in the field! 

To achieve online success, you must begin with a smart and savvy approach to copy. The way you communicate online is what tells your audience who you are and why you’re worthy of their business. 

Keywords are your ticket to success – allowing you to reach your customers and talk to them in their own language. You’ll need to know what keywords are, where to research them, and how to develop them into electrifying copywriting. 

Luckily, the following tips will give you all the information you need. Read on to learn how to develop your copy, generate more traffic, and drive it to an expertly optimised site!

1. Keywords – A Simple Definition 

A pair of copywriters discuss which keywords to use on a client's site.

Keywords are the words and phrases that define what your website is all about. They’re some of the most important elements of your copy because they help you rank on search engines and connect to your customers. 

Via a selection of online tools, you can discover the words and phrases that your consumers are searching for, then craft your copy around them. This means your site will speak directly to your audience as well as ranking high on search engine results pages. 

Using keywords intelligently creates a seamless experience for both search engine and user – maximising your reach and fine-tuning your site. Simply put, they’re a cornerstone of search engine optimisation and digital marketing as a whole.

2. Keyword Research

A smart way to begin thinking about your site, and how it can be best optimised, is to research your audience. Understanding who they are, what they’re searching for, and the language they use puts you on the path to SEO success! 

Keyword research is conducted via a suite of online tools, often with the help of an experienced account manager. Search engine data is analysed to give you the words and phrases your audience is using. You can then explore these lists to find the options that best describe your business. 

Researching your keywords allows you to optimise your site for search engines. Further, you’ll understand the exact way your audience searches – meaning you can connect to them with pinpoint precision. 

3. Top Keyword Tools

When you understand how keywords work and are ready to begin making your selection, you’ll need to find the tools which can help you. 

Online tools like Google Search Console analyse your existing site and find information on your traffic, performance and overall optimisation.

Google Adwords Keywords Planner allows you to define the goal of your site, then achieve this using strategic advertising based around your chosen keywords.

Using tools and running tests will provide the data you need to make smart choices about your keywords. You’ll know your strengths, weaknesses, and how to achieve your overall aims with a well-planned SEO strategy. 

4. Types of Keywords

Your list of keywords can now be sorted into two main categories

Short-tail keywords are more general terms, usually consisting of one or two words. These are broad terms that may be searched by your customer and are more competitive when it comes to ranking. For example, aiming to rank for a term like “copywriters” will be challenging because your competition is huge!

Long-tail keywords are more specific terms, usually made up of a longer search of 4-6 words. These phrases are more specific and niche, meaning less competition in the search rankings. For example, “premium SEO copywriters Melbourne” refines the service offered and specifies the location in question. 

It’s important to select both long and short-tail keywords to enjoy the benefits of each. This way, you can rank for the search terms your audience is most likely to use, whilst also getting bang for your buck with more specific keyphrases.

5. Keyword Optimisation

Now, with your outstanding list of well-chosen words, it’s time to begin putting them to use. The way you create your site and write your copy is vital to its success – ranking in search results and turning your visitors into customers. 

But, your copy MUST be optimised for SEO and use your keywords in specific ways. Headers, body text, buttons, call to actions, and metadata must all contain your chosen words. 

Simultaneously, your copy must be organic and well-crafted, reading as a great piece of writing rather than just another SEO tool. Be sure to balance your copy and avoid pitfalls like keyword stuffing

The keywords you choose and the way you use them will change over time. They’ll evolve alongside your business and your consumers, meaning you can continue to increase the precision of your chosen terms.

6. Keywords and Content

A copywriter talks to a client to learn which keywords will suit their copy.

Your keywords can be put to use by selecting the right content. Videos, photos and infographics not only improve user experience but also develops your site into an engaging and useful resource.

Remember to update the title and alt text of your images to ensure that search engines understand what they are and how they can help in ranking your site.  

7. Working With Metadata

Beyond the copy that’s visible on your site, metadata is the HTML element of your site that directly communicates with search engines. 

Page elements such as meta titles and descriptions are important because they interface directly with bots and need to be legible to them. They also contribute to the site snippet that appears on search engine results pages, meaning they have to be appealing to human beings too!

Take the time to understand the best practice guidelines and an optimised approach to metadata. Be sure to follow these rules whilst creating titles and descriptions that are exciting and appealing.

8. Check Out The Competition

Remember, your site doesn’t exist in isolation. You might have crafted the most creative and charismatic copy, but this won’t matter if your competition is beating you to the punch and ranking above you.

It pays to understand your competitors, the approach they’re taking online, and the keywords and phrases they’re optimising for. Competitor analysis allows you to identify opportunities and fine tune your position within the industry.

A young business owner researches keywords online.


Keyword success combines research, strategy and execution – and the result is a sensational site that you’ll be proud to show off!

Search engine optimisation alongside premium copywriting can begin a whole new chapter for your business, catapulting you onto the global stage and reaching an audience you never thought possible.

At First Page, the success of your website is our number one priority. We’re here to help your business succeed, so why not reach out to us to begin a conversation today.