How to do Keyword Research and Make Them as Effective as Possible
When it comes to digital marketing, it’s an absolute must to learn how to do keyword research and create an effective keyword strategy.
By understanding what people are searching for and incorporating the best keywords into your content, you can optimise your business’s page to rank higher in search engines and attract more organic traffic to your site.
This blog post is bound to help you in your quest to discover how to correctly employ keyword research and get your web page ranking better than ever before!
Read on to learn all about keyword research and how it can help your business succeed to get ahead of competitors.
What is Keyword Research?
Before we launch into what keywords and keyword research can do for your business (and how!) it’s probably worth explaining what keyword research is.
Any good marketing campaign starts with research, and keyword research is no different.
On the surface, keyword research is the process of finding and analysing the words and phrases that people use when they search for information on the internet. By understanding how your target audience searches for information, your businesses can create content that is more likely to be found by potential customers.
It’s important to note that keyword research isn’t simply about what keywords are being searched for. During keyword research, you will gather other important data, such as search volumes and the ranking difficulty of keywords.
Why is keyword research important?
If you don’t put the time into effective keyword research, you’re not going to be able to identify keyword trends and serve your audience’s needs. Most people find the information they want by looking it up on internet search engines like Google.
If you’re not using the right keywords, however, these users are simply not going to find you in their search results, and will instead go to competitors. This means that you could be missing out on valuable organic traffic and potential customers to add revenue to your business.
However, it is important to remember that the goal is not simply to generate a large volume of traffic but to attract high-quality leads that have a high chance of converting into paying customers. To ensure results. , businesses should therefore focus on targeting key phrases that are relevant to their products or services and have high commercial intent.
Making an Impression
It may shock you, but less than 10% of web users will continue beyond the first page of google search results. This means that unfortunately, most content on the web is ignored, but we want yours to be seen so that your business can thrive!
Many reasons could contribute to the trend, but some key factors would be lifestyle and attention span. We are becoming increasingly-time poor and with the advent of smartphones, most people will avoid spending long chunks of time researching a product or service. It may be annoying to accept, but quite frankly, scrolling through a tiny smartphone screen for ages is annoying!
Instead of moping in the past, it’s best to adapt to contemporary circumstances to make the best out of the situation – like with keyword research!
By now, you can probably see why search engine optimisation is so important with the correct use of target keywords.
To maximise visibility and potential leads on your website, you ideally want to end up on the first page of every relevant search result.
We understand that it’s often easier said than done, but if you do keyword research well, it will make a huge impact on the effectiveness of your company’s SEO strategy.
The Role of Keywords in Search Engine Optimisation
One of the key components of an SEO strategy is using the right keywords. After conducting sufficient keyword research on popular terms and search volumes, you can collate a list of the search terms you want to rank for.
Remember; if you want to rank for a specific keyword, you need to be using it throughout your website, from the titles and headings to the body text and metadata.
Think of keywords like pepper. You sprinkle it generously, adding the flavour to make your site stand out – but you don’t overdo it or you risk appearing too sales-y to customers.
That’s why keyword research is so important: it helps you identify which terms you should be targeting to ensure maximum visibility and get your target audience generating traffic for your site.
The Important of Organic Search Results
We’re sure you know that there are both organic and paid methods of promoting a product or service to a target audience, with a common example being google ads. Paid advertising doesn’t come cheap though – so we want to teach you how to make the most of organic search so that you can save money while smashing your goals!
By using target keywords in all the right places, and at the right density, search engine algorithms will identify your page as quality content – catapulting your site up the search engines higher than an Olympic pole vaulter!
What Might Your Client Search For?
Sometimes you have to put yourself in the shoes of your clients to give yourself an idea of the type of content that will not only attract leads but convert them too.
Sourcing a promising list of keywords will be one of the first considerations that come to mind during keyword research.
When you create content, you want the keywords you incorporate to match the search intent of your audience as much as possible. By putting out relevant content with effective keywords, it will allow your website to rank highly on search results and ideally move past competitors.
Use Keyword Research Tools
Finding the right keywords is not always easy. It takes time and effort to identify keywords that are both popular and relevant to your business.
To save time in the keyword research process, there are various paid and free SEO keyword research tools you can use. For example, keyword tools can build a keyword list of relevant search terms to boost organic search performance, display search volume data and increase your chances of presenting content that matches the intent of users.
When in Doubt, Google it Out!
If you are looking for an easy-to-use keyword tool, Google is your friend! Google Keyword Planner is one of the most popular free keyword research tools which not only provides you with keyword ideas but also allows you to see the monthly search volume of related keywords in search queries.
Simply enter your chosen search terms into Google’s keyword planner and it will quickly conduct keyword research to provide you with plenty of keyword metrics. For example, you can learn about keyword competition levels and suggested bid prices (for paid advertising).
This data can be very valuable in helping you to understand which keywords are worth targeting to improve your website’s search engine rankings and if a specific keyword has a better chance of improving your SEO performance than others.
Learn Through Analytics
Website analytics software can also guide a business’ keyword research. By understanding how people interact with your site and other web content in related searches, you can learn more about the best keyword ideas and keyword phrases that will help your page perform on Google and other search engines.
While Google Analytics is one of the most popular tools for tracking website traffic and analysing data, it can be overwhelming with the abundance of information presented from a high search volume. That’s why it’s worthwhile to get experts to help with your keyword research, make sense of the data and put the insights into action.
What to Consider When Choosing the Keywords
It’s not enough to just find the right keywords – you also need to understand the intent behind them. It’s all about understanding why someone is searching for a particular keyword. Are they looking to buy something? Are they simply seeking information? Or are they just looking to browse a product or service out of curiosity?
Only by understanding keyword intent can you create content that ensures you are meeting the requirements of your target audience, allowing your page to rank in the search engines and drive traffic to your website. So, if you want to up your SEO game, don’t forget to factor it in as it could be the difference between success and failure.
Scout the Competition
Think of the value you are trying to present to your target consumer and then investigate what other companies providing something similar to your product or service are doing. Take a look at the websites of some of those main competitors and identify the best keywords they are targeting.
Particularly focus on the competitor’s websites that are performing better than yours on search engines because their ranking would suggest that they know how to do keyword research well!
Go Beyond Websites
No one said conducting keyword research had to be restricted to websites either! Checking your competitors’ social media pages can enlighten you on certain keywords, or a keyword phrase that you can use to capture search traffic.
Referring to social media marketing can be a useful way to perform keyword research because the content you read on social media is short, therefore making it easy to identify keywords that are often used to promote a particular product or service.
Staying Within Your Means
In the world of digital marketing, time is money! Conducting keyword research and forming keyword lists to match user intent can be time-consuming and expensive. Make sure you have the resources in place to invest in the right keywords for your business so that it can perform on search engines.
Regarding search marketing campaigns, don’t set yourself up for disappointment. Consider the keyword difficulty alongside the search volume of the term. If you do keyword research and find that a particular target keyword is extremely popular, it may be difficult to rank for due to its competitiveness.
What is a Long Tail Keyword?
Simply targeting relevant keywords isn’t enough if you want to put out high-quality content. In addition to short-tail keywords, you need to focus on long-tail keywords, which, as the name suggests are longer and more specific than traditional keywords used by people who are closer to making a purchase.
For example, if someone simply types “laptops” in their search, it probably means they are just starting their research and aren’t ready to commit to anything yet. However, someone searching for “best laptops for gaming under $1000 ” is much further along in the buyer’s journey.
Using Long Tail Keywords to Your Advantage
Long tail keywords tend to be less competitive than shorter, more general keywords because they’re so specific. It doesn’t mean they should be neglected though – you can use this fact to your advantage!
Since long tail keywords are less competitive, they can be an effective way to get your website to rank higher in search engine results pages (SERPs). So, if you’re looking for a way to improve your SEO, start by researching long-tail keywords.
If you can target these keywords, you’ll be more likely to attract qualified leads and convert them into customers. You may be surprised at how effective they can be!
Help Your Business Reach Its Full Potential
Are you hoping to try keyword research to improve your business’ performance, but unsure how to effectively implement it?
There is no shame in asking for some help, especially when the success of your business is at stake! The team at First Page has industry experience in scaling businesses through world-class digital marketing strategies.
After seeking the assistance of First Page, our clients have seen tremendous growth in all aspects of business, attracting leads that convert and produce sales.
Get in touch with First Page now to learn about how we can help you expand your company with the magic of keywords.