The Top 10 Latest Social Media Podcasts You Should Listen To
Social media marketing has become one of the most essential considerations for businesses all over the world. As these channels make it remarkably easy to reach and convert a specific target audience, delivering high-quality content can result in outstanding website traffic and sales.
However, competition on social media grows stronger by the day as companies develop sophisticated strategies to overcome their rivals. This means if you’re looking to make inroads into a competitive industry, you’ll likely face stiff opposition on your road to success.
Fortunately, there’s a top-notch collection of social media podcasts where you can listen to how the best in the business achieve their long-term goals. From podcasts hosted by tech billionaires to cutting-edge social media marketers, check out these shows to enhance your brand’s growth.
The Best Podcasts About Social Media Issues
The world of social media is constantly changing, which means you must remain up to date about how the latest trends will impact your growth. Whether it’s shifting consumer behaviour or the rise of a new platform, these podcasts provide actionable advice that will boost your success.
The GaryVee Audio Experience
Gary Vaynerchuk, aka GaryVee, is one of the biggest names in entrepreneurship and investing. Having established a huge following on social media who love his aspirational content, his podcast, The GaryVee Audio Experience, showcases various audio formats taken from his speeches, keynotes and video series.
With new podcast episodes uploaded every day, there are always new nuggets of information that might just kickstart your next campaign. For example, there are episodes dedicated to achieving your first 1,000 followers on social media alongside clear advice on how to develop an entire content strategy from scratch.
With plenty of content about the newest innovations shaping the digital marketing industry as a whole, including cryptocurrency and NFTs, there’s also self-help advice and motivational chats to drive entrepreneurs to achieve their goals. Have a listern to find a few incredible tips to enhance your marketing channels.
Social Pros Podcast
The Social Pros Podcast is undoubtedly one of the most informative shows of its kind today, with hosts Jay Baer and Adam Brown recognised around the world as pioneers in the social media space. With each episode featuring an interview with a leading expert, this trio dive into myriad complex questions every week.
As one of the longest-running social media podcasts, it recently celebrated its 500th episode, ensuring you have a deep archive to explore when it comes to enhancing your campaigns. As the best techniques are constantly evolving, listening to Jay and Adam’s opinions on the latest trends will help put your brand in pole position.
For example, recent episodes have covered the importance of copywriting to social media success, how personal branding can level up a business, and how Instagram’s flurry of updates can be leveraged to your advantage.
Marketing Over Coffee
For a podcast that considers both innovative digital marketing techniques and offline advertising methods, Marketing Over Coffee is a great listen. Hosted by two advertising veterans, John J. Wall and Christopher S. Penn, the podcast is published every week, featuring a wide variety of marketing tips and tricks that will help drive your company’s success.
With a conversational tone that doesn’t take itself too seriously, Marketing Over Coffee is an accessible listen for people wanting to improve their marketing campaigns. As each episode runs for about 20 minutes, it’s perfect for listeners who don’t have time for an hour-long breakdown every day.
If you’re ready to check it out, episodes over the last few months have explored the future of influencer marketing, the rise of AI marketing, and how to deliver the ideal message to the right consumers. Alongside regular guest appearances from digital marketing pros, there’s heaps of content to enjoy.
Developing a hugely successful social media marketing campaign can change your life forever. However, it’s common for business owners and creative professionals to struggle with marketing that feels authentic to their identity. This is where Hashtag Authentic comes in.
Launched by writer and photographer Sara Tasker, this podcast sets out with the goal of helping creatives “grow their online audience without having to sell their soul.” By discussing a range of fascinating techniques that ensure businesses and solopreneurs attract followers and keep their sincerity intact, brands that want to establish a flourishing community need to listen to this podcast.
With Tasker considered one of the UK’s top voices in Instagram marketing, as well as a certified business coach, she offers inspiring stories and practical advice to ensure your social media channels remain true to your goals. Across episodes on building a community, enhancing your content and taking action on your objectives, try Hashtag Authentic today.
Social Minds is frequently discussed as one of the top social media podcasts, having released more than 160 episodes on a huge array of communication topics. Led by Social Chain, a digital-first agency headquartered in Berlin, the podcast’s hosts Eve Young and Callum MacLeod delve into the latest news that’s making waves across the industry.
To help make social media marketing more accessible to laypeople, the hosts break down concepts that might seem mysterious to beginners looking to launch a successful strategy. Meanwhile, each Social Minds episode also sees an outside expert join the panel to give their take on emerging trends.
Whether you’re a small business looking to reach and convert local customers or a large-scale operation wanting to establish an audience-first campaign, you’ll come across an episode of Social Minds that explores the subject that matters most to you.
Social Media Decoded
With over a decade at the top of the industry, digital strategist Michelle Thames knows what it takes to organically grow businesses. Her podcast, Social Media Decoded, considers a plethora of questions that beginners struggle with when learning the ropes.
As she reveals a range of effective shortcuts to her audience, this guidance will help turn your business into a profit-making machine. It doesn’t matter whether you’re a new online operator or a budding influencer, Social Media Decoded has dozens of episodes that will quickly take your knowledge to the next level.
For example, detailed episodes explore how to deliver your brand’s specific message to your followers, while there are comprehensive guides on common mistakes. Alongside business storytelling advice and insights into recent Instagram updates, this podcast has everything you need to succeed.
Masters of Scale
LinkedIn has become one of the best channels for businesses looking to skyrocket their reach and sales. For example, the platform is used to attract corporate decision-makers to generate lucrative conversions, while it’s also great for recruiting the best talent in the industry.
With the platform having generated so much success for companies over the years, it only makes sense to listen to the Masters of Scale podcast, which is hosted by LinkedIn co-founder Reid Hoffman. With Reid regarded as one of Silicon Valley’s top investors, this podcast provides social media advice alongside unconventional wisdom on scaling a business.
Featuring a candid style where Reid isn’t afraid to share some of the embarrassing mistakes he made throughout his career, there are also illuminating interviews with the founders and CEOs of companies like Netflix, Nike, Spotify, Dropbox and more.
Savvy Social Podcast
Podcasts about social media issues might be a dime-a-dozen, but the Savvy Social Podcast goes above and beyond with its advice on the latest trends. Led by renowned social media strategist Andréa Jones, this podcast is aimed at emerging entrepreneurs who need to understand how Facebook, Instagram and TikTok ads can enhance their business growth.
Across weekly episodes, Andréa highlights a different social media marketing strategy. She then delves into the fine details about how each concept can be used to benefit your business through her own insights and compelling examples. This way, you have a great idea about whether these strategies make sense for your own company’s objectives.
In addition, the Savvy Social Podcast also hosts other highly respected figures from the social media space. From growth hacking experts to systems strategists, new voices always appear to offer listeners a wide range of perspectives.
Your Digital Marketing Coach with Neal Schaffer
Neal Schaffer is regarded as one of the foremost voices in social media marketing, having twice been named on Forbes’ list of Top 50 Social Media Power Influencers. As a leading digital marketing consultant, his podcast – Your Digital Marketing Coach with Neal Schaffer – helps fledgling business owners get up to speed with the best practices of today.
There are a lot of topics discussed to provide as much actionable advice in each episode. Across cutting-edge marketing techniques, social media concepts and search engine optimisation, you’ll discover how to maximise your marketing ROI using the world’s most popular platforms.
Whether you need to increase your performance on Facebook, Instagram, TikTok or Pinterest, Neal has a comprehensive episode that will help guide your decision-making and content production. Alongside fantastic insights into paid advertising strategies and podcasting, this all-encompassing show delivers highly productive recommendations.
Casual Fridays Podcast
If you’re looking to get a range of opinions on what social media strategies are worth your time, the Casual Fridays Podcast is a great place to start. Hosted by Tyler Anderson, his vast experience leading marketing campaigns for companies in the tourism and consumer brand sectors provides listeners with invaluable assistance.
With the podcast featuring a combination of strategic advice, personal stories and how-to guides, this engaging mix of ideas makes it easy to listen to one episode after the next. Plus, numerous guests from top-notch brands are more than happy to offer their views on the next big thing in social media marketing.
In recent episodes, there have been engaging discussions about the power of personal branding, clever TikTok marketing tactics and modern brand collaborations that take local sales to new heights.
Tips for Starting Your Own Podcast
Listening to a selection of social media experts every week is a stellar way to keep your eye on the prize. But if you’re thinking about launching a podcast for your brand, now might just be the perfect time. As podcasts surge in popularity with Australian listeners, now totalling over 37 million regular consumers, check out these tips to ensure you attract an engaged following.
Accessibility is Key
Every frequent listener has a directory they love to use most to keep track of their favourite podcast. However, this means you might miss out on some of your audience if your podcast isn’t available on the platforms used by your target market.
Rather than simply uploading your podcast to Apple Podcasts and moving on to the next task, take the time and effort to ensure your podcast is widely available. With this in mind, upload your podcast to the likes of Google Podcasts, Stitcher, Pandora and more.
SEO Your Podcast
Don’t underestimate the importance of SEO to your podcast’s marketing. By ensuring you employ the best practices to organically increase your visibility, you can reach your target audience and drive more consumers to every episode.
So how can you SEO your podcast? You should research and include relevant keywords within your titles, episode descriptions and metadata. Meanwhile, you shouldn’t overlook the importance of eye-catching cover art that ensures you stand out from the crowd.
In addition, you must always share news about your latest podcast episodes on your social media channels and repurpose audio snippets to maximise the performance of your campaign.
Stick to a Schedule
It’s almost impossible to develop an engaged podcast audience if they have no idea when the next episode will be released. By developing a regular schedule that your listeners can trust, they know when to look out for an upcoming release.
Even if you only have time to release one podcast per month, letting your most loyal fans know when to expect a new episode means they keep this schedule in the back of their mind.
Meanwhile, trying to pump out too much content without the proper planning will only lead to poor-quality work that sees listeners search for an alternative.
Chat with the Experts
Looking to take your social media game to the next level? Listen to the world’s most authoritative podcasts on the subject to ensure you understand how the industry changes every day.
By learning about what strategies enhance the performance of online brands, you can outperform your rivals and convert your target market. However, partnering with the experts at First Page Australia is bound to improve your operation even more.
With our world-class team executing highly successful social media strategies for clients around the globe, we can achieve enormous growth for your business. Get in touch to advance your company’s goals today.