Top 10 eCommerce Plugins for WordPress Websites
The eCommerce landscape is fiercely competitive, but things have become even more ruthless as the pandemic encourages everyone to shop online.
The global eCommerce market is expected to reach $4.89 trillion in 2021. Imagine how lucrative it could be, to carve out even a tiny piece of the pie for your business!
If your eCommerce site is based on WordPress, like millions of others, there’s a huge list of effective plugins that will help take your platform to the next level.
WordPress plugins are small pieces of software that add extra functions to your website. They’ll help you outperform the competition and tailor your eCommerce store to your customers.
Ready to get started? Check out these top WordPress eCommerce plugins to skyrocket your sales.
1. BigCommerce for WordPress
As one of the most comprehensive eCommerce platforms around, the BigCommerce for WordPress extension is jam-packed with features.
Part of what makes it special for online retailers is the plugin’s distinct focus on aesthetics, ensuring users design an eye-catching eCommerce store.
BigCommerce for WordPress is also remarkably flexible when it comes to handling your product database. With the ability to generate complex catalogues, this WordPress plugin can support up to 600 SKUs per product across 250 unique options.
Plus, you can manage every one of your sales channels from one convenient control panel, helping you stay on top of your orders.
WooCommerce is another leading all-in-one platform built specifically for WordPress eCommerce. With more than 82 million downloads, many of the world’s top online stores use this WordPress plugin for their vast eCommerce needs.
The platform comes complete with a range of features, including 20 high-quality themes and easy integration with a wealth of third-party services. WooCommerce is also super easy to customise if you have coding skills or don’t mind hiring someone for the job.
You can also add even more extensions to your WooCommerce plugin, helping you create a personalised online shopping experience. For instance, there are add-ons for reducing abandoned carts and analysing customer interactions or plugins that help you to get better results when you do SEO for Woocommerce websites.
Creating attractive and user-friendly forms for your WordPress website is critical for engaging with your customer base.
WPForms is one of the best eCommerce plugins for this purpose. Using the easy-to-use form builder, business owners can effortlessly create polls, prompt signups, register event attendees and more.
This valuable WordPress eCommerce plugin is built to be wonderfully mobile-friendly, with every type of form responding to your customer’s particular mobile, tablet or desktop device.
Linking your forms to email marketing services like MailChimp and Campaign Monitor is also straightforward. This way, it’s easy to integrate your eCommerce platform with the rest of your business.
If you want a highly customisable pop-up builder, OptinMonster might just be the best WordPress plugin for you.
This detailed extension enables users to initiate pop-ups in numerous settings and styles – including lightboxes, floating bars, sidebar slide-ins and after-post forms.
OptinMonster can also be adapted to your business goals. The plugin’s OnSite Retargeting and Personalisation settings will show different pop-ups to various groups such as new website traffic, returning visitors, past customers and more.
The pop-ups can even be tailored specifically to mobile traffic, further expanding the nuances of the customer segments you can target.
Ecwid is a powerful WordPress eCommerce plugin designed to make checking out as seamless as possible.
Making sure your shopping cart is streamlined for your target market can make a big difference, when it comes to your sales figures.
Ecwid delivers by reducing the hurdles between customer and payment page. It offers features such as guest checkout, saved address books and real-time shipping rates.
Ecwid also provides a wealth of data-driven insights. For instance, you can track your inventory, manage product options and offer discount coupons. There are also 40 different secure payment options to choose from.
6. NextGEN Gallery
When you’re trying to convince customers to make a purchase, having the best-quality imagery can play a significant role in getting them over the line. Yet, many business owners complain about WordPress’s limited gallery options.
This is how NextGEN Gallery has become a hugely popular extension for eCommerce stores. This plugin makes it remarkably simple to produce a stunning photo gallery.
Although NextGEN Gallery is especially useful for photographers and retailers selling image-based products, it offers a range of standout features for any kind of eCommerce store.
With the ability to upload large batches of photographs, import metadata, create groups and edit thumbnails, you can create a striking website that generates top-notch sales.
7. Yoast SEO
Those who know about search engine optimisation will almost certainly have heard of the WordPress plugin Yoast SEO.
As the single most downloaded WordPress plugin of any kind, Yoast SEO helps SME business owners to take charge of their onsite and technical SEO.
We all know how critical SEO is for customers to find your products and services from search engines like Google. A plugin like Yoast SEO will make sure you generate relevant traffic and conversions with your eCommerce store.
Alongside tools for keyword optimisation, readability checks, multiple languages and preview snippets, Yoast SEO will help keep your eCommerce SEO in line with the latest industry standards.
Your eCommerce store is one of the most critical aspects of your business, so don’t leave it unprotected.
BackupBuddy is a WordPress plugin for creating regular website backups. It’s part of your defence system against hackers, DDOS attacks and data theft.
Without a plugin like BackupBuddy, falling victim to a major tech issue or malicious attack means regaining your data is a long and expensive process.
Rather than putting yourself through that pain, install this extension to secure everything from your pages and widgets to theme files and media libraries.
9. Easy Digital Downloads
The most widely used eCommerce WordPress plugins like BigCommerce, WooCommerce and Shopify are great for selling physical products. But if you’re a business that specialises in digital sales, Easy Digital Downloads is more specialised for your needs.
Whether you’re marketing eBooks, audio files or PDF documents, this eCommerce plugin has a streamlined interface to make it easier than ever for a customer to get their hands on your digital files.
Easy Digital Downloads offers many of the same eCommerce features as other platforms too. These include customer management, promotional codes and activity tracking.
If you want to create a subscribers-only section for your eCommerce store, MemberPress is the best WordPress plugin available.
After completing the setup process, you can quickly manage your members and determine who has access to specific types of content. In fact, you can control access based on page types, posts, categories, tags and more.
This hit eCommerce plugin also makes it simple for subscribers to create, update and upgrade their membership straight from your WordPress site.
Meanwhile, you can integrate MemberPress with email marketing services such as MailChimp and Drip, as well as payment gateways such as PayPal and Stripe. Too easy.
Contact the Experts
The eCommerce landscape might be incredibly competitive. But if you arm yourself with the right tools in your arsenal, you can hone your chance of attracting customers and taking over the industry.
If you’re ready to take the next step, you can partner with an expert team that truly understands the world of digital marketing and eCommerce SEO optimisation. First Page Australia is one of the country’s leading digital marketing agencies, having helped thousands of clients in Australia and overseas to surpass their goals.
To make sure your eCommerce platform stands out against the competition, chat with our talented digital marketers and implement a personalised strategy today.