Meet Kimberley Expeditions.
For over a decade, Kimberley Expeditions has been guiding travellers through one of Australia’s most spectacular regions. Operating 14 luxury cruises annually along the Kimberley coast, this Darwin-based operator has built a reputation for unforgettable adventures through pristine wilderness and dramatic landscapes.
The challenge.
Kimberley Expeditions wanted to increase direct sales through their website, but our audit revealed several issues holding them back.
Technical SEO problems were creating internal keyword competition, while poor search visibility meant they were ranking on page four for their primary keyword “Kimberley cruise.” The site also lacked targeted content for different traveller segments such as seniors and solo travellers, and there was no conversion tracking in place to measure what was actually working.
Kimberley Expeditions.
The results with First Page have been incredible, we're flooded with new leads! We've been so busy following up with prospects these days.
Sonia Ellmers
Manager, Kimberley Expeditions
Results.
- Primary keyword “Kimberley cruise” improved from page 4 to position #5 on page 1
- 60% of target head terms now ranking on page 1
- Website now appears in Google AI Overview for key search terms
- Significant increase in organic traffic as search visibility improved
- New segment-specific landing pages ranking for long-tail keywords
- 108% increase in website traffic from Google Ads
- Improved quality scores kept cost-per-click efficient
- Higher conversion rates due to precise search intent matching
- 150+ additional leads per month, dramatically expanding the sales pipeline
- Conversion tracking provided data-driven insights into customer behaviour
- Landing page optimisation ensured traffic converted to actual enquiries
Our approach.
SEO
Technical and on-page optimisation
- Added canonical tags to fix internal keyword competition
- Reoptimised title tags with long-tail keywords
- Restructured internal linking to prioritise the homepage
- Refreshed homepage content for relevance and conversions
- Created unique, itinerary-specific content for package pages
- Built dedicated landing pages for key demographics (seniors, solo travellers)
Authority building
- Secured quality backlinks from Australian travel sites and tourism directories
- Focused on contextually relevant links to drive referral traffic and boost domain authority
Google Ads campaign
- Developed tightly themed ad groups with geographic targeting
- Created compelling copy highlighting luxury, small groups, and expertise
- Built a conversion-focused landing page with strong imagery, clear pricing, and clear CTAs
- Implemented conversion tracking and ongoing A/B testing to maximise ROAS
Ready to chart your own course to growth?
Kimberley Expeditions achieved a 108% increase in paid traffic and 150+ more leads per month — all by fixing technical foundations, targeting the right audiences, and optimising for conversions.
Is your website leaving money on the table?
Let's talk about how a strategic digital approach can turn your online presence into a revenue driver.
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